Answered: 1. International expansion is one…

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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Transcribed Image Text:1. International expansion is one pathway for growth for established firms, particularly when their domestic markets reach maturity or have become quite competitive. However, as highlighted in the chapter, when brands expand internationally, they will compete against established brands in the host country that have a "home- court advantage" Outline the array of advantages that an established brand in its own domestic market would have over potential new entrants from international markets. Given these advantages, how can a new entrant to an international market succeed against the local, established players? 2. As a marketing manager, you must consider whether to delay the production and introduction of a new automobile because of a small problem with the door locks-they could become nonfunctional when temperatures drop very low. Using a. the utilitarian approach, b. the rights approach, and c. the common good approach, what would the different decisions be?

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