1. If Wal-Mart used their store greeters to tell customers about the new self-service kiosk, this would be an example of communication. a. sender b. interpersonal c. objective d. mass 2. Which of the following is a channel Wal-Mart could use to transmit the message about their new service? a. Newspaper b. Computer c. Radio d. Smart phone e. All of these are channels Wal-Mart could use. 3. Television commercials advertising the new kiosk would be an example of a. paid media b. earned media C. owned media d. social media 4. Wal-Mart could use their social media pages to engage with customers in what way? a. Listen and learn b. Build relationships and awareness c. Manage their reputation d. Improve customer service e. All of these 5. If Wal-Mart redesigned their website to work better on mobile phones, they are using which mobile marketing tool? a. Mobile ads b. Smartphone application c. Mobile website (MOBI and WAP website) d. Short message service (SMS)

1. If Wal-Mart used their store greeters to tell customers about the new self-service kiosk, this would be an example of communication. a. sender b. interpersonal c. objective d. mass 2. Which of the following is a channel Wal-Mart could use to transmit the message about their new service? a. Newspaper b. Computer c. Radio d. Smart phone e. All of these are channels Wal-Mart could use. 3. Television commercials advertising the new kiosk would be an example of a. paid media b. earned media C. owned media d. social media 4. Wal-Mart could use their social media pages to engage with customers in what way? a. Listen and learn b. Build relationships and awareness c. Manage their reputation d. Improve customer service e. All of these 5. If Wal-Mart redesigned their website to work better on mobile phones, they are using which mobile marketing tool? a. Mobile ads b. Smartphone application c. Mobile website (MOBI and WAP website) d. Short message service (SMS)

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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