1. Identify and describe some bases for segmenting retail markets. How would a retailer use them? 2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Please explain. 3. Explain the difference between disposable and discretionary income. Which is more important to retailers? 3.
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- 1. Identify and describe some bases for segmenting retail markets. How would a retailer use them? 2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Please explain. 3. Explain the difference between disposable and discretionary income. Which is more important to retailers?In a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.a) Define micromarketing and discuss its importance in creating successful marketing.b) Discuss how you can create customers for any product of your choice. Give illustrations to support suggestions. i need more details
- 4. Retailers that make sure their supply chain, inventory, and sales systems are able to connect with one another concerned with which aspect of retail marketing strategy?The key goal for retailers in the accelerated development phase of the retail life cycle is to Question 35 options: a) find ways of discouraging customers from moving to low-margin, mass-volume outlets. b) recover start-up costs. c) delay entering the decline stage of the retail life cycle. d) establish a dominant position in the fight for market share. e) establish a retail concept that is a sharp departure from existing competition.Marketing was born because selling wasn't enough” is now available. Do you agree with the analysis posed?
- The pandemic has accelerated a shift to buying online. Use your knowledge of retailing and/or customer buying behaviors to suggest and briefly explain two (2) strategies that offline/brick-and-mortar retailers could pursue to win back customersSome marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat toconventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer.Explain why a retailer should be concerned with market segmentation and identifying a target market. Define and discuss the three criteria that should be met to reach a target market. NOTE: the criteria is in the photo attached.
- Some marketers believe that online stores will replace traditional stores in the near future. Othermarketers have opposite opinions, believing traditional stores will still maintain the same position.In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion.Summarize the changes in the change of consumption patterns of the consumers recently (after the outbreak of CORONA) (spending, payments, purchases, preferences etc.), describe the changes in marketing and competition in retail (and e-retailing) sector. Also make projections for the future (coming 1-2 years) Please Make CommentsConsider the retail marketing mix. How did Kmart differentiate itself from other retailers with its free shipping program?