1.) Evaluate the strategies adopted by Jobs to foster a culture of innovation at Apple Inc 2.) Can Apple continue to innovate and stay ahead of the competition without its founder Steve Jobs? The answer can be based on Apple's current market position.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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make an essay about the following
Essay
1.) Evaluate the strategies adopted by Jobs to foster a culture of innovation at Apple
Inc
2.) Can Apple continue to innovate and stay ahead of the competition without its
founder Steve Jobs? The answer can be based on Apple's current market position.
Transcribed Image Text:Essay 1.) Evaluate the strategies adopted by Jobs to foster a culture of innovation at Apple Inc 2.) Can Apple continue to innovate and stay ahead of the competition without its founder Steve Jobs? The answer can be based on Apple's current market position.
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