1. Discuss RBI's International Strategy (Global, Transnational, International, Multi-domestic). What evidences do we have to support this answer? 2. How does RBI balance reducing costs AND adapting to local markets? 3. What challenges does RBI face as it attempts to remain competitive internationally? Note: I will be looking for you to address the role that Economies of Scale have played in RBI's international performance.
1. Discuss RBI's International Strategy (Global, Transnational, International, Multi-domestic). What evidences do we have to support this answer? 2. How does RBI balance reducing costs AND adapting to local markets? 3. What challenges does RBI face as it attempts to remain competitive internationally? Note: I will be looking for you to address the role that Economies of Scale have played in RBI's international performance.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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