1. Could writing a conventional business plan ever cause more harm than good? Explain your answer? 2. If you wanted some assistance in setting up and running a new business, you might look at business incubators as a solution. What kind of assistance would you consider the most valuable? 3. Given the risks involved in starting any company, should an aspiring entrepreneur investigate all possible failure scenarios and develop action plans to avoid these potential outcomes? Explain your answer. 4. How do autocratic, democratic, and laissez-faire leadership styles differ? 5. Ethical considerations. Apart from meeting the company’s future talent needs, do managers have a personal ethical obligation to help their employees develop and advance in their careers? Explain your answer. 6. What are the advantages and disadvantages of the unstructured organizational model? 7. Suppose you are the marketing manager of the credit-card department of a financial institution. Your objective is to support the company’s growth through a market- penetration strategy. How would you apply this strategy to increase the profitability of your company’s credit cards based on current market conditions? 8. Is the job of a local marketing manager any different from that of an international marketing manager? If yes, how is it different? Explain your answer. 9. Is it ethical for companies to split-test price points by offering different prices to different groups of customers? Why or why not? 10. What are the activities that salespersons engage in during a typical working day? What are some of the job responsibilities of a salesperson? What are the most important characteristics a salesperson should possess?
1. Could writing a conventional business plan ever cause more harm than good? Explain your answer?
2. If you wanted some assistance in setting up and running a new business, you might look at business incubators as a solution. What kind of assistance would you consider the most valuable?
3. Given the risks involved in starting any company, should an aspiring entrepreneur investigate all possible failure scenarios and develop action plans to avoid these potential outcomes? Explain your answer.
4. How do autocratic, democratic, and laissez-faire leadership styles differ?
5. Ethical considerations. Apart from meeting the company’s future talent needs, do managers have a personal ethical obligation to help their employees develop and advance in their careers? Explain your answer.
6. What are the advantages and disadvantages of the unstructured organizational model?
7. Suppose you are the marketing manager of the credit-card department of a financial institution. Your objective is to support the company’s growth through a market- penetration strategy. How would you apply this strategy to increase the profitability of your company’s credit cards based on current market conditions?
8. Is the job of a local marketing manager any different from that of an international marketing manager? If yes, how is it different? Explain your answer.
9. Is it ethical for companies to split-test price points by offering different prices to different groups of customers? Why or why not?
10. What are the activities that salespersons engage in during a typical working day? What are some of the job responsibilities of a salesperson? What are the most important characteristics a salesperson should possess?
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