Please answer the following 6-10 II.A. Directions: Write True if the underlined word makes the statement correct. If not, replace theunderlined word with a more appropriate term to make it correct.1. Market segmentation is the analysis of the external environment and the internalcompany environment.2. Description of the product or service being marketed is known as pricing strategy.3. Key performance indicators is a detailed step by step plan about what needs to happen,when and who's responsible.4. To Execute the marketing plan, budget is required.5. Positioning describes the promise, voice and personality of the duct.

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The conceptual basis for an alliance in that it is: A positive-sum game A zero-sum game Negative-sum game None of the above

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