(1) Would you prefer going into a business with aseasoned professional you don’t know well or withsomeone you know, like, and trust but who doesn’thave a lot of business experience? Why? (2) What arethe three most important qualifications you would lookfor in a potential business partner?

(1) Would you prefer going into a business with aseasoned professional you don’t know well or withsomeone you know, like, and trust but who doesn’thave a lot of business experience? Why? (2) What arethe three most important qualifications you would lookfor in a potential business partner?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

(1) Would you prefer going into a business with a
seasoned professional you don’t know well or with
someone you know, like, and trust but who doesn’t
have a lot of business experience? Why? (2) What are
the three most important qualifications you would look
for in a potential business partner?

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