1- Two months after launching the 8 GB iPhone in 2007, Apple reduced its price from $600 to $400. Unit sales not only increased, they soared. Quarterly sales increased from 600,000 phones to 1.2 million. a, How much did total quarterly revenue increase as a result of the price cut? $ million b. Because the price dropped and revenue increased, is the price elasticity elastic or inelastic? c. What is the price elasticity of demand for apple iPhones? round to 2 decimal points). d. To increase revenue even more, should apple raise or lower the price? e. To maximize revenue apple should seek a price elasticity of (Please
1- Two months after launching the 8 GB iPhone in 2007, Apple reduced its price from $600 to $400. Unit sales not only increased, they soared. Quarterly sales increased from 600,000 phones to 1.2 million. a, How much did total quarterly revenue increase as a result of the price cut? $ million b. Because the price dropped and revenue increased, is the price elasticity elastic or inelastic? c. What is the price elasticity of demand for apple iPhones? round to 2 decimal points). d. To increase revenue even more, should apple raise or lower the price? e. To maximize revenue apple should seek a price elasticity of (Please
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter3: Demand Analysis
Section: Chapter Questions
Problem 8E: The Stopdecay Company sells an electric toothbrush for $25. Its sales have averaged 8,000 units per...
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Solve d and e.

Transcribed Image Text:1- Two months after launching the 8 GB iPhone in 2007, Apple reduced its price from $600 to
$400. Unit sales not only increased, they soared. Quarterly sales increased from 600,000
phones to 1.2 million.
a, How much did total quarterly revenue increase as a result of the price cut? $
b. Because the price dropped and revenue increased, is the price elasticity elastic or inelastic?
c. What is the price elasticity of demand for apple iPhones?
round to 2 decimal points).
d. To increase revenue even more, should apple raise or lower the price?
e. To maximize revenue apple should seek a price elasticity of
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