1) The management of Thompson Controls must decide between three processes for its model D electronic thermostat. The monthly cost of the first process is given by C(x) = 200x + 15,000 dollars, where x is the number of thermostats produced; Their marketing department has recently done a survey showing that they can set a price of $58 per thermostat and expect the demand of 2500. Another possibility is for them to consider a lower quality product with a monthly cost of C(x) = 15x + 20,000 and the demand of 3000 units. In case of the second process, the selling price should not be more than 85% of $58. 1) What is your recommendation as their business analysis advisor? 2) How much is their monthly revenue? (based on your answer in part 1)

ENGR.ECONOMIC ANALYSIS
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Author:NEWNAN
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Chapter1: Making Economics Decisions
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1) The management of Thompson Controls
must decide between three processes for its
model D electronic thermostat. The monthly
cost of the first process is given by C(x) =
200x + 15,000 dollars, where x is the number
of thermostats produced; Their marketing
department has recently done a survey
showing that they can set a price of $58 per
thermostat and expect the demand of 2500.
Another possibility is for them to consider a
lower quality product with a monthly cost of
C(x) = 15x + 20,000 and the demand of 3000
units. In case of the second process, the
selling price should not be more than 85% of
$58. 1) What is your recommendation as their
business analysis advisor? 2) How much is
their monthly revenue? (based on your answer
in part 1)
Transcribed Image Text:1) The management of Thompson Controls must decide between three processes for its model D electronic thermostat. The monthly cost of the first process is given by C(x) = 200x + 15,000 dollars, where x is the number of thermostats produced; Their marketing department has recently done a survey showing that they can set a price of $58 per thermostat and expect the demand of 2500. Another possibility is for them to consider a lower quality product with a monthly cost of C(x) = 15x + 20,000 and the demand of 3000 units. In case of the second process, the selling price should not be more than 85% of $58. 1) What is your recommendation as their business analysis advisor? 2) How much is their monthly revenue? (based on your answer in part 1)
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