1) Collect print/media/viral advertisements and or promotions, identifying each stage of Hierarchy of Needs. (5 advertisements → one for each stage of the hierarchy of needs) Maslow's

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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I just need help with love/belonging
morality.
creativity,
spontaneity,
problem solving.
lack of prejudice,
acceptance of facts
Self-actualization
self-esteem, confidence.
achievement, respect of others.
respect by others
Esteem
friendship, family, sexual intimacy
Love/belonging
y of body, employment, resources
health
1, property
securo y, the family.
Safety
breathing, food, water, sex, sleep, homeostasis, excretion
Physiological
1.4 Maslow's Hierarchy of Needs
Scrapbook Assignment
1) Collect print/media/viral advertisements and or
promotions, identifying each stage
Hierarchy of Needs. (5 advertisements –→ one for each
stage of the hierarchy of needs)
of Maslow's
2) For each of the ads collected, explain in on
paragraph (3-4 sentences):
• level of the hierarchy
• How it meets the identified needs
• The consumer and segment to which the
advertisement is being directed to
• Your opinion
3) Organize your ads and explanations into some form
of a virtual scrapbook.
Transcribed Image Text:morality. creativity, spontaneity, problem solving. lack of prejudice, acceptance of facts Self-actualization self-esteem, confidence. achievement, respect of others. respect by others Esteem friendship, family, sexual intimacy Love/belonging y of body, employment, resources health 1, property securo y, the family. Safety breathing, food, water, sex, sleep, homeostasis, excretion Physiological 1.4 Maslow's Hierarchy of Needs Scrapbook Assignment 1) Collect print/media/viral advertisements and or promotions, identifying each stage Hierarchy of Needs. (5 advertisements –→ one for each stage of the hierarchy of needs) of Maslow's 2) For each of the ads collected, explain in on paragraph (3-4 sentences): • level of the hierarchy • How it meets the identified needs • The consumer and segment to which the advertisement is being directed to • Your opinion 3) Organize your ads and explanations into some form of a virtual scrapbook.
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