Quiz 2

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Humber College *

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5010

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Statistics

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Apr 3, 2024

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3

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Quiz Content 1. Question 1 10 Points A(n) ____________ is preliminary research conducted to increase the understanding of a concept, to clarify the exact nature of the problem to be solved, or to identify important variables to be studied. exploratory research study descriptive survey experiment situation analysis 2. Question 2 10 Points Which of the following is the primary reason or underlying rationale for conducting focus groups? allow for individualized analysis able to provide more precision than quantitative studies interaction among group members the ambiance of the focus group promotes direct questioning 3. Question 3 10 Points Which of the following is NOT a key question at the problem-definition stage? why is the information being sought? does the information already exist? can the question really be answered? should a probability or non-probability sample be used? 4. Question 4 10 Points If the goal of the research was to provide a demographic and lifestyle profile of a heavy user of a product, then the preferred type of research would be:
quantitative research qualitative research process analysis formal analysis 5. Question 5 10 Points If the goal of the research was to discover the attitudes, feelings, and motivations of a heavy user of a product, then the preferred type of research would be: quantitative research qualitative research process analysis A & B 6. Question 6 10 Points Amazon.com is able to recommend books based on your previous purchase behaviour. This is most likely due to the use of: URL’s data mining cookies none of the above 7. Question 7 10 Points Secondary data, relative to primary data: takes more time to collect cost more to collect is more convenient is usually up to date 8. Question 8 10 Points Which of the following is NOT characteristic of secondary data? observation data collected for the project at hand
might be relevant to the problem at hand gathered previously for another purpose often available online or in a library 9. Question 9 10 Points A research company and its client agreed upon a survey research project. However, during the exploratory research stage, a study with a questionnaire almost identical to the one in the proposed survey was discovered. In addition, the data was very recent, and the target population almost identical to the target population in the present study. Which of the following best describes what has happened? secondary data provided research-method alternatives secondary data may actually provide the solution to the problem secondary data helped to clarify the problem secondary data can never substitute for primary data 10. Question 10 10 Points If a researcher wants to make a multi-million dollar decision as to whether to launch a new product s/he would be well advised to use: Qualitative research only Quantitative research only A combination of qualitative and quantitative research Neither qualitative nor quantitative research
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