Workbook 2 CDNMCP01 2023 Eddition.x
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CDNMCP01 MANAGE AND PROMOTE THE COSMETIC PRACTICE ASSE SSME NT T ASK 1 -WORK BOOK 2
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PLANNING THE COSMETIC PRACTICE ASSE SSME NT MARK IN G SHEE T Student Name Accredited Course 52850WA
Advanced Diploma of Cosmetic Dermal Science 52854WA
Graduate Diploma of Cosmetic Dermal Science M ARK IN G & FE EDBACK Date of Assessment Assessment Feedback Completed Satisfactorily Satisfactory Not Yet Satisfactory Assessor Declaration I confirm that I have provided feedback to and advised the above-named student of the outcome of this assessment task. Assessor Name / Signature Date
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WORKBOOK INSTRUCTIONS Ensure you have opened this workbook and followed the on-screen instructions before typing directly into the workbook. If you use another format or preview, your assessor will not be able to provide you with feedback. Once complete, please save a copy for yourself and upload a completed version to your assessor via the student portal. You can obtain the answers for the activities through the online lectures, additional reading material and Internet searches. All questions must be attempted. Feedback and assistance are available from your assessor prior to the assignments due date. IMPORTANT: Please do not copy and paste answers from lecture notes. (Please see the AACDS Study Guide / Academic Writing section if you’re unsure what this means). Before starting this workbook, you will need to review and be familiar with the Virtual Medispa case study. Refer to the facts of the case study where asked. ACTIVITY 1 - BUSINESS PLANNING Question 1 Write a business vision and mission statement for the Virtual Medispa to re-invigorate the business and to provide direction (refer to the fact scenario in Assessment 2 –
Business Plan).
(You may wish to use your final answer to this question in developing your Business Plan (Assessment Task 2)
a)
Vision statement- (10 - 50 words) Yes No
Remember vision describes the desired future (5 year+) aspirations of the business. Our vision at Medispa Clinic is to become a leading provider of transformative holistic aesthetic treatments. We strive to set new industry standards in client satisfaction, safety and innovation. Through continuous education, collaboration with experts we aim to offer a comprehensive range of services that can address the unique needs of our diverse clientele. Assessor’s comments b)
Mission statement- (10 - 50 words) Yes No Remember mission describes what the business does or will do to reach the vision. Our mission at Medispa Clinic is to provide transformative and personalized experience for our clientele. By combining the latest advancements in holistic aethesitic treatments, our team of professional individuals are dedicated to helping individuals boost their self-confidence and achieve their natural beauty. Assessor’s comments
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c)
Write down 5 core values of the Virtual Medispa should implement and explain how they will influence the business in meeting its new vision and mission. Yes No Core Value Explanation Example
: Professionalism
The Virtual Medispa will embrace Professionalism to provide clients advanced and effective cosmetic treatments and to rebuild client relations damaged by recent bad publicity.
1.
Best Practice The Medispa will be maintaining a high standard in all services provided by our experienced dermal therapists and cosmetic nursesto ensure the comfort, safety and statisfaction for all our clientele. 2.
Honesty Our team is dedicated to bulid a transparent and trusting relationship with our clientele by providing accurate information, honest advice and provide realistic expectations abour our treatments. 3.
Competence Our team of experienced dermal therapists and cosmetic nurses are commited to stay updated with advancements within their fields and will attend relevant training and workshops to provide the highest level of care. 4.
Beauty By delivering high quality treatments and services, our clients can expect each treatment to be tailored to their individual needs and goals. 5.
Relationships We are committed in creating a welcoming and comfortable atmosphere, providing attentive and compassionate care, we are willing to repair and rebuild our relationship with all exsisting and new clientele. Assessor’s comments d)
Develop a new business name for the Virtual Medispa Yes No
1.
Use the vision and mission statement you have written for the virtual medispa to determine 4 options for a name for the rebrand of the Virtual Medispa
. 2.
Check the ASIC Connect website to ensure the names are available before making your final selection at https://connectonline.asic.gov.au/RegistrySearch/faces/landing/bn/SearchBnRegisters.jspx?_adf.ctrl-
state=om8l946ft_12
3.
From the available name options select your chosen name.
(You may wish to use your final answer to this question in developing your Business Plan (Assessment Task 2) Available Option 1. Faux Aesthetics and Skin Yes No
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Option 2 Skin Deep Aesthetics Yes No Option 3 Envy Cosmetics and Beauty Yes No Option 4 Allure Beauty Bar Yes No Chosen Medispa name: Faux Aesthetics and Skin Assessor’s comments
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ACTIVITY 2 - SWOT ANALYSIS Question 1 Yes No Identify and describe the current specific strengths and weaknesses of the Virtual Medispa
. Also consider the industry opportunity and threats that may also impact the business. Remember Strengths and Weaknesses are internal to the business and more easily controlled. Opportunity and Threats are external influences.
(You may wish to use your final answer to this question in developing your Business Plan (Assessment Task 2)
Strengths Weaknesses Example: Qualified Dermal Therapist holding the
Graduate Diploma of Cosmetic Dermal Science provides
a broad range of knowledge of the cosmetic medical
industry, technologies, and underlying skin concerns and
how to best support clients. Example: No previous business experience as the Manager
means they may require additional training before the clinic
is run in an optimum efficiency. 1. Currently providing comprehensive services and wanting to expand. Services include microdermabrasions, chemical peels, skin needling, cosmetic injectables. 1. Therapists have not been adequately trained to be deemed qualified to be able to perform dermal services that the owners are wanting to implement. 2. Qualified Cosmetic Physician that is in high demand, brings a broad range of knowledge of the cosmetic aesthetics industry which aids in supporting clients concerns. 2. Owners are showing little initiative on improving their business and are often overseas leaving the staff and business to fend for themselves 3. Staff are eager to learn new treatments and wanting to have a better understanding of dermal therapies 3. There is no business plan, policies or protocols for procdedures in place, indicating staff members are not providing equal experiences for the clientele 4. Arancha's background in beauty indicates that she is commited to staying updated with the latest industry trends. 4. Formal documentation such as payroll, employee records and stocktake may not be accurate as there has been no formal training provided. 5. Recent investment in state of the art IPL equipment allows them to offer cutting edge treatments. 5. New leadership will be opposed as one particular staff member is not happy she did not get a promotion. Opportunities Threats Example: Strong local economy in Western Australia has
meant that there has been sustained demand for luxury
goods and services. Example: Legislation regarding future of IPL use uncertain
and changes to this could impact the ability of some of the
therapists to perform some key treatments depending on
the state they are working. 1. Studies are showing the cosmetic medical industry is on high demand post pandemic, a lot of Australians are considering non-
invasive/invasive procedures. 1. New legislation regarding cosmetic injections implements new safety measures and tougher advertising requirements. 2. Since Australia begun trading with India, Indian migration numbers have since increased which currently make up 11% of the ACT population, creating a new market of clientele. 2. As there is a high demand for cosmetic aesthetic services, there have been several new business' opening which can affect consumer numbers
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3. The ACT economy is the strongest in Australia, meaning there is plenty of business opportunities within the cosmetic aesthetic industry 3. Staffing issues can significantly impact the business ability to provide and deliver services. Insufficient staffing levels or high staff turn over can lead to decreased productivity and effciency. 4. Providing online options for clients to book and purchase products and services increases te likelyhood for the client to pick your salon over others for convience. 4. Inexperienced employees can affect the quality of customer service. If clients have to wait longer for a particular service or recevice subpar service it can lead to dissatisfaction and the loss of potential repeat business. 5. Keeping up with the lastest technology can provide the clinic with a competitive edge in the market, which often attracts a wide range of clientele. 5. Technology evolves at a rapid pace and what may be
cutting edge at one point can become outdated within a few years. Investing in technology that quickly becomes obsolete may result in additional expenses as you strive to keep up with the latest advancements. Assessor’s comments
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ACTIVITY 3 - BUSINESS SUMMARY Question 1 Yes No
In this exercise students will need to consider business details (hypothetical) of the rebranded Virtual Medispa and the amount of capital they will need to commence the re-brand. At this stage students are asked to make an educated guess, an ‘on the back of an envelope’ - they will have the opportunity to revise this figure after completing further activities which refine costs involved. Hint: Reviewing other Activities (Act) within this and previous Workbooks (WB) may help you answer this question. (You may wish to use your final answer to this question in developing your Business Plan (Assessment Task 2) Business name: Review WB2, Act 1
Faux Aesthetics & Skin Business address: 47 Valentine Street Bruce Canberra 2617 Phone number: 62959409 Mobile number: N/A Email: canberra@fxaesthetics-skin.com.au Website: Review WB3, Act 3
www.fauxaestheticsandskin.com.au Australian Business Number: 15 654 357 644 What is your business legal structure? Review WB1, Act 2
Partnership What type of business are you in (sales, retailing, beauty, medical products): Review WB1, Act 1
Cosmeuceuticals Cosmetic Injectables Dermal Therapies Services offered: Review WB1, Act 1
Dermal Therapies: microdermabrasions, chemical peels, skin needling, IPL - photo rejuvenation and epilation Cosmetic Medicine: dermal fillers, muscle relaxers, PRP PDO Threads Spa Therapies: Facials, Brow Waxing & Tinting Operating hours: Monday: 9:00 am to 6:00 pm Tuesday: 9:00 am to 6:00 pm Wednesday: 9:00 am to 7:00 pm Thursday: 9:00 am to 7:00 pm Friday: 9:00am to 6:00 pm Saturday: 9:00 am to 4:00 pm Sundays: Closed
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Number of staff: 7
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Names of each staff member, their job role, length of time in role, and qualifications: 1.
Grace - Manager, Qualified Dermal Therapist, worked as Dermal Therapist for 2 years, recently promoted to Manager 2.
Sarah - Dermal Therapist, Qualifications - Diploma of Beauty Therapy, 2 years 3.
Patricia - Spa Therapist, Qualifications - Diploma of Beauty Therapy, 5 years 4.
Kim - Spa Therapist, Qualifications - Diploma of Beauty Therapy, 1 years 5.
Andrew - Spa Therapist, Qualifications - Diploma of Beauty Therapy, 5 months 6.
Colin - Cosmetic Physician, Qualifications - Registered Nurse, 2 years 7.
Stephie - Receptionist, Qualifications - Unknown, 4 years A description of the services each staff member can perform: 1.
Grace: performs all dermal (microdermabrasions, chemical peels, IPL - rejuvenation and epilation) and beauty (waxing, tinting, tan application, manicures & pedicures, massage and body treatments) therapies, she is the only therapist that can perform skin needling. 2.
Sarah: performs all dermal (microdermabrasions, chemical peels, IPL - rejuvenation and epilation) and beauty (waxing, tinting, tan application, manicures & pedicures, massage and body treatments) therapies. She has had 1 year previous experience before joining the team. 3.
Patricia: performs all beauty therapies (waxing, tinting, tan application, manicures & pedicures, massage and body treatments). She has had minimal job training to perfrom Dermal Therapies 4.
Kim: performs all beauty therapies (waxing, tinting, tan application, manicures & pedicures, massage and body treatments). She has had minimal job training to perfrom Dermal Therapies 5.
Andrew: performs all beauty therapies (waxing, tinting, tan application, manicures & pedicures, massage and body treatments). He has had minimal job training to perfrom Dermal Therapies 6.
Colin: performs cosmetic injectables ( dermal fillers and muscle relaxors) 7.
Stephie: does not perform any beauty or dermal treatments What date (intended date) will the business re-launch? December 18th 2023 How much capital is your business commencing with? Review WB2, Act 5
$350,000
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Assessor’s comments
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ACTIVITY 4 - REGULATION Students should explore the regulatory environment across the industry, from requirements in running a small business to the licencing requirements of offering certain treatments and procedures including Intense Pulsed Light (IPL) and injectable treatments. Students are required to demonstrate they have grasped the realities of the regulatory environment within the beauty and cosmetic medical sectors specific to the state in which they intend to practice. Students should complete their own research into regulatory environments and quote the sources of information they have discovered. Question 1
a)
Identify and investigate five (5) special registrations or licenses you may need to have to operate your Virtual Medispa business? Search www.smallbusiness.wa.gov.au to help you find relevant licenses. Also consider registrations required by the ATO, ASIC, AHPRA, ARPANSA, etc. Yes No
(You may wish to use your final answer to this question in developing your Business Plan (Assessment Task 2)
License Cost How do these regulations affect your planning? Example: Australian Business Number free As the cosmetic practice is operating as a business it will need to / will have registered for an Australian Business Number to help identify the business when ordering and invoicing to avoid paying PAYG tax on payments the practice receives. It is used to claim GST credits. 1.
Infection Control 1 year $201.00 2 years $402.00 3 years $603.00 As the business is wanting to perform skin penetrating procedures, it is mandatory to hold an infection control activity licence under the Act and must comply with the relevant code of practice. 2.
Laser Safety Training $370, Not currently needed to operate laser machines in the ACT, however as this is a growing industry regulations may tighten. Eventually it will be a nation wide requirement when opening a laser based clinic. 3.
Business Tax File Number free As the clinic is operating as a business it is required to have a TFN to operate and lodge tax returns. This number can be given to investment bodies responsible for paying interest, dividents and unit trust distributuions 4.
ASIC $42 for 1 year $93 for 3 years As the business is trading under its own name, it needs to be registered with the ASIC. It aids to confirm the company and officeholders. 5.
Register of Practitioners free As an employer of a resgistered health practinioner it is an important obligation to ensure that they hold a current registration and can practise within the scope of their registration. Assessor’s comments
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b)
What does the body ARPANSA do in regard to IPL regulation? Investigate the current state of regulation in regard to providing an IPL treatment or laser services in your clinic. (100 words) Yes No
APRANSA plays a significant role in regulating and ensuring the safe use of Intense Pulsed Light technology. IPL devices are commony used in medical and cosmetic settings for various applications including photopeilation, photo rejuvenation ect. APRANSA's primary responsibility is to protect the Australian public ad environment from any potential harmful effects of radiation. There are currently no nationally uniformed laws and regulations with oversight of the use of lasers, IPLs and LEDs in the cosmetic industry. Requirements are determined by the state or territory jurisdiction in which a business practices. It is only regulated in Tasmania, Queensland and Western Australia. There is no regulatory framework currently in place for the other states and territories within Australia and so a licence is not required. Assessor’s comments
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c)
Name four (4) qualified people who can legally inject wrinkle relaxers and fillers in a medispa or clinic? •
Outline any limitations they may have. •
What restrictions are in place and what body authorises this regulation? (100 words) Yes No
Medical doctors/ General practitioners particularly those who hold a registeration with the medical board of Australia are authorized to administer botox and filler however, they require additional training and competence in cosmetic injectables to be able to perform these procedures. Registered Nurses particularly those who have done additional training to administer botox and dermal fillers. Registered Nurses cannot administer the treatment without consulting a Medical Doctor to prescribe the product to the patient and assist in potential complications. Specialist Plastic Surgeons particularly those who have completed acredited training which is recognised by ASPS and RACS . They have extensive medical training and can assess patients suitability for treatments and are able to manage potential complications. Dermatologists particularly those who hold a registration with APHRA are authorised to administer and prescribe botox and dermal fillers. Their specialized training in dermatology can assist in assessing the suitability for treatments and are able to manage potential complications. APHRA and National Boards are responsible for reforming the regulations and guidelines of registered health practitioners who work in the cosmetic sectors in Australia. Assessor’s comments
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ACTIVITY 5 - RESOURCES Question 1 -Resource List
Students need to consider a detailed costing of all the equipment and resources (office equipment, furniture, salon equipment) that their Virtual Medispa will need to acquire to operate. It is recommended that students research costings to ensure their resource list is as accurate as possible in its reflection of resource costs.
You may consider the treatments you identified in Activity 3 to help determine what equipment you need. Then you can research different manufacturers of the equipment and ultimately selling price. Consider whether you will you buy new or second hand. Various treatments and the relevant equipment identified will require ongoing supplies, including stock and consumables to be regularly purchased. (You may wish to use your final answer to this question in developing your Business Plan (Assessment Task 2) Yes No Furnishing & Fittings Cost Equipment Cost Supplies Cost / Initial Order Example: Reception Printer $250.00 1.
Clinical Bed $$1,295.00 2.
Computer $$899.00 3.
Reception Desk $$169.90 4.
Sink $$104.00 5.
Cupboard $$349.00 Example
: MDerma Skin Needling Device & Docking Station $3,550.00 •
MDerma Disposable Needle Tips (60 pieces) •
Alcohol swabs (100 pieces) $1,550.00 $5.00 1.
Microdermabrasion device includes wands and starter diamond tips $320.00 •
Cartrides for M8 (36 pieces) $59.95 •
All purpose towels 75 pieces $6.20 2.
Advanced Salon LED + LED Safety googles $$3,024.00 •
Chlorhexidine 1% 30x30 $92.20 •
Small Latex Gloves, powder free box/100 $17.95 3.
Dr Pen M8 Device $$299.00 •
Sodium Chloride 0.9% 20 ampules $27.20 •
Basic Wound Dressing Pack (sterile) 150 $120.00 4.
UltraLux V4 - pre-owned $$30,000.00 •
10x10cm sqaure guaze 100 pieces $12.10 •
Surgical Tape box/24 $12.70 5.
Hydrodermabrasion $$7,500.00 •
Alcohol Swabs box/200 $4.90 •
hydrodermabrasion 10 tips $10.00
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Total $ $2,816.90 Total $ $41,143.00 Total $ $363.20
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Assessor’s comments