Case Study- Week 01

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Final Written Strategic Plan Final Written Strategic Plan American Public University- HCAD400 Week-1 assignment- Date: November 12, 2023

Final Written Strategic Plan Acme Medical Center aims to establish a hospital in Grand Isle, Louisiana. Our institution aims to provide primary care services to the community, eliminating the need for travel to bigger cities. To improve access, Grand Isle, LA wants to develop a rural health center. services and enhance chronic disease management. Goals include improving access to primary care services and increasing Acme Medical Center referrals, follow-up care hospitals, preventative care, and community education. The clinic will provide all primary care, including diagnostics. AMC has therapeutic services. Community education will be offered. Outlined content and community and outside resources. Outlined content and community and outside resources. It will be Urgent Care Services marketing materials. History of the institution: The recently opened Acme Medical Center in Grand Isle, LA will make medical services more accessible. Jefferson Parish's Grand Isle is a tiny town in South Louisiana. The nearest hospital is 37 miles (48 minutes) from Cut Off, LA. Although Grand Isle has a clinic, hospitalization is required. Acme Medical Center will provide local general and specialist care, including mammograms and OB/GYN. A private doctor's hospital and a county hospital merged to become Acme Medical Center (AMC), a 150-bed, non-profit medical institution. AMC is in a rural area but near a public university, medical office park, and commercial complexes. The medical facility and its doctors are linked with a nearby university and teaching hospital. Critical Access and Rural Hospital AMC. Grand Isle has 1,493 residents according to the 2020 census. Population demographics: 99.34% white, 0.40% two or more races, and 0.26% African American. People average 56 years old for men and 50 for women. The community has somewhat more women than men. This town graduates 49.3% of high school students. 81.69% solely speak English, 18.31% speak other

Final Written Strategic Plan languages. 16.12% Other Indo-European. Total poverty is 21.73 percent (Grand Isle, Louisiana Population 2020). According to the 2020 census, most people are middle-aged. At the clinic, the Nurse Practitioner only sees patients weekly. The clinic provides preventive and wellness treatment as well as typical family diseases and minor injuries. West Jefferson Medical Center's Nurse Practitioner offers referrals, vaccines, general care, sports/work physicals, and minor cuts and trauma treatment. A 100-mile medical facility that takes 2 hours one way on a good day. Mission Vision and Values Mission Statement: Acme Medical Center aims to provide adequate treatment to all patients in all communities. Acme Medical Center aims to increase primary care access, hospital follow-up, preventative care, and community education. Vision Statement: Medical treatment in Grand Isle is limited or the drive to the closest hospital is too long for some. We want Grand Isle residents to access that care. Value Statement: Acme Medical Center cares about people's health. We appreciate positivity and sincere communication. We appreciate true devotion to our patients in our facility and after they return home. Goals And Objectives: The objective for Grand Isle, LA is to establish a rural health clinic to enhance access to services and treat chronic disorders. The goals are to enhance primary care access, boost referrals to Acme Medical Center, offer hospital follow-up treatment, and promote preventative care and community education. The clinic will provide all necessary primary care, including diagnostic and treatment

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Final Written Strategic Plan services via AMC. The community education program will include material and resources from local and other sources. Marketing materials for Urgent Care Services will be given. Environmental Analysis/ SWOT With the merger of two leading hospitals in the nation, Acme Medical Center would enjoy top healthcare ratings. This facility exemplifies what Grand Isle needs. AMC's nonprofit status and affiliation with a teaching hospital and university enable personnel to get top-notch training and deliver exceptional treatment. Lady of the Sea General Hospital obtained less than a 2/5 rating from US News (2020). The nearest hospital to Grand Isle, LA. Strengths: AMC's patient care is another strength. Since we are new to the town and people commute over an hour for medical treatment, we prioritize providing the finest service possible. Patients will be respected and cared for. Most of the patients would have ignored their healthcare requirements due to the travel to Cut Off or New Orleans. We want them to seek treatment without judgment. AMC personnel will treat patients honestly. This is our one chance to earn patient trust. Patients must have therapeutic clarity and not feel rushed through the system. Special care and services for the community are another asset. Grand Isle, Louisiana's health care concerns include mental health, drug misuse, obesity, smoking, cancer, suicide, and domestic and sexual assault prevention. The nearest cancer treatment clinic is in Cut Off, La., a commute for most of our town. AMC's location is often cited as a positive. Grand Isle residents drive an hour for specialist treatment. A communal hospital will eliminate travel. This will save patients time and money. It will also let their loved ones come more regularly and help with post-visit care. Weaknesses:

Final Written Strategic Plan AMC has difficulties such as being new to the region and the older population's reluctance to adapt. Most have seen the same small-town clinician or clinic their entire lives and may not mind switching. AMC needs local clinic cooperation to build new patient connections. It is well known that many Grand Isle residents live in poverty. Most community patients have Medicaid, and a handful use the VA. Despite being non-profit, AMC requires revenue to operate. Healthcare providers think Medicaid pays too little, while state and federal officials think it costs too much. Medicaid was designed to give basic care to the poor, not all services. The software is badly developed. Financial constraints vary per state depending on community health costs. State governments have less financial crisis flexibility than the federal government. The high cost of private insurance contributes to the lack of Medicaid profit, since many individuals cannot afford it and depend on public help for healthcare (Clarke G. J., 1990). As a new institution in the neighborhood, our personnel will have to adapt and overcome unknown challenges. In a tiny town like Grand Isle, the incorrect staff or management team might ruin a new facility. Grand Isle is a fishing village. Most residents were born and reared there, and few have college degrees. Those hired here must remember that. They may have to explain things differently and care for patients. Negative attention and experience will outnumber positive ones. It's crucial that the community chooses our facility over commuting an hour for treatment. Opportunities: Opportunities exist to engage with local groups in the surrounding towns. Grand Isle lacks a pharmacy. AMC may join with a local pharmacy to provide delivery or enable people to fill at both locations. The hospital might also be the patient's pharmacy's first option. When traveling, patients might use Walgreens or CVS and move between locations. AMC may work with

Final Written Strategic Plan insurance carriers to be the main care site so patients don't have to travel. Partnerships with local charities show the community that AMC wants to be involved and make a difference. AMC may provide innovative medical technology and services not currently offered in the region. Examples include a neighborhood pharmacy, cancer screening, mental health treatment, and abuse support. Patients may obtain treatment without traveling or waiting for someone to transport them if these services are nearby. AMC can bring in the newest medical advances since they are associated with a teaching hospital. AMC aims to improve Grand Isle, LA healthcare access. Patients should not travel 20+ miles for medical services or medicines. AMC may save patients money on travel and commuting by providing neighborhood services. Marketing And Competitive Strategies Grand Isle marketing services focus on patient and physician engagement to meet healthcare demands. Media content shapes how we see ourselves and others, hence its values strongly impact us. Social media advertising and LinkedIn connections are unique ways Grand Isle might sell healthcare. Social media advertising might be blogs or other adverts. Facebook advertisements or local newspaper online ads. LinkedIn would provide a professional social media channel where patients and providers may communicate and connect. Strategies and measures must match target populations' lifestyles to accomplish enduring structural changes. These are crucial components of health education and information for illness prevention and promotion. Grand Isle targets middle- aged high school graduates with health issues that need more than a typical clinic. Grand Isle targets Caucasian, middle-aged men and women. Grand Isle has 1,493 residents. That populace is mostly Caucasian. People average 56 years old for men and 50 for women. The community has somewhat more women than men. This town graduates 49.3% of high school students. Main language is English. We must address mental

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Final Written Strategic Plan health drug misuse. Grand Isle residents struggle with obesity. Teenage boys and older people struggle with smoking. This includes cancer prevention, suicide awareness, and domestic and sexual assault awareness. Hispanic children are the predominant ethnic group with particular health care requirements, including development, speech, communication, self-care, and high hyperactivity disorder prevalence. The logo represents our commitment to holding Grand Isle's healthcare needs in our hands. We want to show them that we will expand services and provide them the treatment they need without having to travel or wait for the local clinic. Our honesty should help me raise awareness of Grand Isle's need for change. It would also show me who supports the change and participates. Small communities, particularly Louisiana, resist change. I could notify the community about our shift and sustainability plans. I must also guarantee we can apply the necessary skills and behavior to make this shift successful for Grand Isle. This is an aging neighborhood that is accustomed to attending the same general clinic or traveling for health care, so expect major opposition. I believe the only want issue will be inside the community. Employees outside the neighborhood will be ready to assist, but those within may be selective. Evaluation And Control Marketing tactics aim to expand the target audience. Current marketing approach targets just one gender, requiring a shift to appeal to all. Communication must be open and honest, and excluding others does not fix this. More access to services and better chronic disease management are planned for a rural health clinic. This goal will be achieved when Grand Isle residents have better access to services and chronic disease management. Our marketing team and staff will have six months to create a community reputation and patient base. At six months, we expect 50% of the community has chosen Acme Medical Center for healthcare. Our marketing staff can promote our

Final Written Strategic Plan services, our clinicians can meet the community at events, and we can be upfront about how we aim to improve healthcare services. This goal is crucial because it opens community doors. Grand Isle locals get superior healthcare closer to home. With Acme Medical Center in Grand Isle, you no longer need to commute over an hour for specialized care. This work takes 6–12 months. We should advertise in the neighborhood and arrange provider meet-and-greets while building the clinic. The community should be ready to visit when the facility opens. Plans are underway to increase primary care access. Grand Isle residents must wait for clinic hours or travel for primary care. We want to offer it to them without commuting or waiting. Starting with the first patient, we should demonstrate that they can trust us with their healthcare requirements and continue with each patient. This aim is possible if we continue, but the community has depended on their healthcare for a long time and change is hard. We must constantly be upfront about changes and prioritize patients. By providing primary care services, we minimize the need for community members to travel hours, take time off work, and lose pay due to healthcare issues that can be addressed at the clinic. In the first six months after opening, service access should alter. Increase patient commuting and stop until essential. Preventive treatments and community education are planned. Grand Isle need suicide and domestic abuse awareness. An information sharing program is needed to support persons with depression and their families. We must also provide shelter for domestic abuse victims. There are numerous awareness materials; we simply need to bring them to our community. Though difficult, we must be upfront with folks in these circumstances. Reserved, they may first oppose aid. We can do this by being patient and listening to the community. This goal applies to all communities, not only Grand Isle. Our community members should readily obtain education and help to improve their lives. Due to the sensitivity of this goal, we will offer a

Final Written Strategic Plan 6-month to 1-year schedule. Within 6 months, community education should be offered. Service delivery may take longer since we need community confidence to be trusted. References Clarke G. J. (1990). Medicaid: a view from the front lines. Health care financing review, Spec No (Suppl), 9–13. Collaborative Dynamics. (2015). Strategic planning and SWOT analysis [Video]. Retrieved from: https://www.youtube.com/watch?time_continue=7&v=VTH_WsyoEeM . Entwistle, V. A., Carter, S. M., Cribb, A., & McCaffery, K. (2010). Supporting patient autonomy: the importance of clinician-patient relationships. Journal of General Internal Medicine 25(7), 741– 745. https://doi.org/10.1007/s11606-010-1292-2 Fenner, M. (2017). Mission, vision, values. Leadership Excellence Essentials, 34(10), 31. Retrieved from https://search-proquest-com.ezproxy1.apus.edu/docview/2036744101? accounted=8289 Grand Isle, Louisiana Population 2020. (n.d.). Retrieved November, 2023, from https://worldpopulationreview.com/us-cities/grand-isle-la-population Lady of the Sea General Hospital. (n.d.). Retrieved November,12,2023 from https://health.usnews.com/best-hospitals/area/la/lady-of-the-sea-general-hospital-6720244

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Final Written Strategic Plan West Jefferson to Open Primary Care Clinic in Grand Isle. (n.d.). Retrieved November 12, 2023, from https://www.wjmc.org/blogs/2013/june/west-jefferson-to-open-primary-care-clinic- in-gr/

Final Written Strategic Plan

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Case Study- Week 01

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