BSBMKG551 Project Portfolio
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School
Royal Melbourne Institute of Technology *
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Course
551
Subject
Medicine
Date
Apr 3, 2024
Type
docx
Pages
17
Uploaded by susanlin202
PROJECT
PORTFOLIO
CREATE MULTIPLATFORM ADVERTISEMENTS FOR BSBMKG551
STUDENT VERSION
Contents
Section 1: Plan for the multiplatform advertisements for mass media
5
Section 2: Develop multiplatform advertisements
14
Section 3: Implement and review multiplatform adverts
16
BSBMKG551 Create multiplatform advertisements for mass media |
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Student name:
Assessor:
Date:
BSBMKG551 Create multiplatform advertisements for mass media |
4
Section 1: Plan for the multiplatform advertisements for mass media
Summarise advertising requirements.
Attach the policies and procedures and advertising brief you read (including the notes/highlighting you made) as evidence that you read and interpreted the documents.
Organisational requirements
Which policies and procedures describe your organisation’s requirements for multiplatform advertising?
Summarise the requirements (including requirements for documenting key findings).
BSBMKG551 Create multiplatform advertisements for mass media |
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Task requirements
What are the task objectives?
Who is the target audience?
What are the timeframe requirements for the advertisement?
Summarise the budget available for the multiplatform advertising
campaign.
Establish the multiplatform mass media advertising campaign.
Platform 1
Platform 2
Platform 3
Choose platform
Which platform will you use?
How does this platform meet the task objectives?
BSBMKG551 Create multiplatform advertisements for mass media |
6
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Objectives
What are the objectives for the advert on this specific platform?
Target audience
Who is the target audience for the advert on this specific platform?
Remember that each platform should target a different audience.
Timeline and schedule
Establish a schedule for the development and implementation of the advert.
You may use any appropriate tool to develop the schedule and timeline (table, spreadsheet, project planning software etc.).
BSBMKG551 Create multiplatform advertisements for mass media |
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You may either describe
the schedule in the space provided or attach it to this section of the portfolio.
Budget
Establish the budget for the advert.
You may use any appropriate tool to record the budget (table,
spreadsheet, accounting
software etc.).
You may either describe
the budget in the space provided or attach it to this section of the portfolio.
Attach proof of your research to determine the costs (e.g., quotes, website screen shots etc.).
BSBMKG551 Create multiplatform advertisements for mass media |
8
Platform requirements
List the platform requirements including implementation requirements.
Legal requirements
What legislation should be considered (list at least one).
Summarise the legal requirements for advertising on the selected platform.
Ethical requirements
Which codes of practice apply (at least one)?
Identify any standards that apply (at least).
What are the ethical requirements for advertising on the platform?
BSBMKG551 Create multiplatform advertisements for mass media |
9
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Confirm requirements
Insert a screen shot of your draft email to the client to confirm the requirements. Alternatively, attach is to
the portfolio.
Plan the adverts.
Platform 1 Advert
Platform 2 Advert
Platform 3 Advert
Aesthetics
What are the aesthetic requirements (e.g., colour, size, style, shapes
etc.)?
Design
Outline your basic design ideas.
Attach any drawings/sketches/plans to your portfolio.
BSBMKG551 Create multiplatform advertisements for mass media |
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Platform 1 Advert
Platform 2 Advert
Platform 3 Advert
Message
What message do you want to convey?
How is this message effective?
Software and technology
What software and technology will you use to
create the adverts?
What is the purpose of the software/technology?
What are the specific functions of the technology?
List the key features of the digital system or tool.
Technical requirements
Based on your design idea and software/technology choice, summarise the technical requirements to develop the advert.
BSBMKG551 Create multiplatform advertisements for mass media |
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Attachments.
Attach:
Policies and procedures (with highlighting/notes)
☐
Advertising brief
☐
Timeline/Schedules (if not described in the space provided) ☐
Budgets (if not described in the space provided)
☐
Research to determine costs
☐
Draft email to confirm requirements (if a screenshot has not been included)
☐
Design ideas
☐
BSBMKG551 Create multiplatform advertisements for mass media |
12
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Section 2: Develop multiplatform advertisements
Develop multiplatform advertisements.
Develop adverts
How do the adverts meet the task objectives?
How do the adverts meet the client requirements?
How do the adverts meet the platform specifications?
Attach evidence of the three adverts you developed (for different platforms)
to your portfolio.
Consult with client
Insert a screen shot of your draft email to the client to seek feedback and consult regarding implementation.
Alternatively, attach it to your portfolio.
BSBMKG551 Create multiplatform advertisements for mass media |
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Attachments.
Attach:
3 adverts (for different platforms)
☐
Draft email to seek feedback and consult with client (if a screenshot has not been included)
☐
BSBMKG551 Create multiplatform advertisements for mass media |
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Section 3: Implement and review multiplatform adverts
Implement and review adverts.
Platform 1 Advert
Platform 2 Advert
Platform 3 Advert
Implement advert
What input did the client provide?
How did you implement the advert?
How did you consider the platform specifications when implementing?
Insert screen shots or attach proof of how you implemented the advert.
Feedback
What feedback did you receive from the client about your advert?
What did you do well?
How can you improve in future?
Attach your documented key learnings (following the requirements of your organisation). BSBMKG551 Create multiplatform advertisements for mass media |
15
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Checklist.
Platform 1 Advert
Platform 2 Advert
Platform 3 Advert
Did you complete the advert on time, as required by your schedule?
Provide an example to support your answer.
Did you develop your budget within the budgeted amount?
Provide an example to support your answer.
Did you meet legal and ethical requirements?
Provide an example to support your answer.
Attachments.
Attach:
Implementation proof for each advert (if screen shots were not inserted)
☐
Documented key learnings
☐
BSBMKG551 Create multiplatform advertisements for mass media |
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BSBMKG551 Create multiplatform advertisements for mass media |
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