Module 3D. Failures in Marketing

docx

School

Southern New Hampshire University *

*We aren’t endorsed by this school

Course

618

Subject

Marketing

Date

Jan 9, 2024

Type

docx

Pages

Uploaded by AgentMoonBeaver21

Module 3D. Failures in Marketing I had the opportunity to work in the sales industry, a few years ago I worked as a sales associate for New Balance. During my time working there, I had responsibilities that accounted for meeting sales goals as a collaborative team, providing customer service, and maintaining store appearance. The only role the store associates played in marketing was setting up discounted flyers throughout the store pricing products. Management had clear goals that came from higher executives up the chain of command, and incentives were given to employees when goals were met which included bonus rewards. Collaboration between the marketing department and the store employees hardly happened. I had little or no experience of marketing at the time but throughout my educational journey, I have learned many skills and adapted practices that have enriched my knowledge. After reading the article “The Biggest Failure of Marketing Leadership” I gained important insights regarding marketing and the sales industry. Companies usually lack communication between departments, and this can significantly impact sales performance. As a sales associate, I had no influence or voice over marketing decisions. Employers should take advantage of their employees' knowledge about consumer purchasing behaviors, complaints, the most popular items, and recommendations for enhancements that could improve a company's performance. “Work with the sales enablement team to understand what happens at each stage of the sales cycle and align content pieces to each stage. Most importantly, make it easily accessible by the sales team” (American Marketing Association, 2020). When marketing and sales teams successfully collaborate, all systems are elevated. Marketing materials are top-notch, the sales team has the emotional intelligence to pivot after

losing a sale, and competitor analysis improves. Marketing generates sales leads, and sales teams are responsible for lead conversions. Without marketing, your sales team won’t have leads. Without a sales team, your marketing team won’t have the feedback it needs to improve marketing campaigns. The most impactful way to boost effectiveness is by enhancing your sales processes. By making assumptions and not working to make things better, you are limiting yourself and your sales representatives. References American Marketing Association. (2020, January 30). The Biggest Failure of Marketing Leadership. https://www.ama.org/marketing-news/the-biggest-failure-of-marketing-leadership/

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Module 3D. Failures in Marketing

Related Documents