mkt 345 m2 ppt

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Southern New Hampshire University *

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345

Subject

Marketing

Date

Jan 9, 2024

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pptx

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4

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AMAZON Max Schneider
CONSUMER BUYING PROCESS Stages to the consumer buying process: 1. Problem Recognition 2. Information Search 3. Alternatives eval 4. Purchase Decision 5. Actual Purchase 6. Post-Purchase Eval 20XX Pitch deck title 2
MARKETING STRATEGY 1. Recognize consumer problems and find a solution 2. Ensure Amazon is the first link when products are searched online 3. Give the consumers a reason to have prime such as rewards and same day/ free delivery and prime video 4. Optimize the pages so that there is no second guessing the product 5. Send push notifications for tracking and recommendations for products 6. Promo messages and follow ups 20XX Pitch deck title 3
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BUYING PROCESS Problem Recognition Identifying and solving the problem for the consumer before they do 20XX Pitch deck title 4

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