Complete the table to provide evidence of how you used a new technology or software application to document and report on your research and analysis. Technology Which new technology or software application did you use? How did it enhance your work practices? Insert a screen shot or photo to provide evidence of how you used the technology or software. Report Attach your documented research and analysis to your portfolio. Presentation through slides It allows us to easily connect with our customers and employees and advertise our products effectively. Research: A marketing opportunity is an opportunity for a business to market something to a certain type of customer. These customers or potential customers There are requirements for products or services offered by the organization (Actually, 2021). Products, prices, promotions, locations, and people are all five aspects you have to decide. While most of the 5 Ps is under your control, it is always affected by your internal and external marketing environment. (Inhousemarketing, n.d.) The internet is changing the way most people study. Most online education is non-binding. (assuming you have an Internet-enabled device) and can be accessed by anyone regardless of location, lifestyle, or situation (Dixit, 2021). Technology has transformed marketing by personalizing campaigns that are personal and realistic for consumers and offering a more connected and targeted ecosystem for marketers.

Country/International grouping KPIs: Korea and Japan Overall performance KPIs: Reach a large number of clients for a predetermined profit ($50,000). Action plan Contact the primary school system in Korea and Japan for permission to promote this product in a school environment. Promote advertising and interaction with potential customers on websites and social networking forums. A seminar was held to highlight the advantages of enterprise tablet products as well as the use of special software provided. What must be done? Who will do it? When must it be done by? What capabilities are required for the plan to be implemented? Do market research to identify trends and market movements. Sales and Marketing Manager January Contract Responsibility Project Summary. Language and Culture Contract Specialist Sales and Marketing Manager February Assign responsibility. Scripts for sales reps to follow. Contact potential customers to generate leads and offer discounts. Sales representative February Assign responsibility. Accurate competition details are required from the IT Manager. Fact Sheet for Call Center Agents. Social media post website update university intranet. Advertise the annual software development competition. Sales and Marketing Manager 3 months prior Assign responsibility. Digital Advertising and social media. Advertising staff needs information about the requirements. Cloud software ads Sales and Marketing Manager 2 months prior Assign responsibility Digital Advertising and social media

Advertising staff needs information about the requirements. Train employees to use cloud-based software. Sales and Marketing Manager 7 months prior Assign responsibility Email to schedule training Survey for learning satisfaction Complete the table to support and assist staff to implement the program . Timeline agreement Use this space to draft your email to a relevant stakeholder to obtain their agreement on the timelines you proposed in your implementation plan. Also refer them to the amended Marketing Plan. Fact sheet Use this space to draft an email to the staff and contractors involved in implementing the international marketing program to share the implementation plan and Fact Sheet with them. Attach your fact sheet to your portfolio. To: Marketing team Subject: Timeline Agreement Dear Marketing team, I'm writing this email asking you to approve about the timeline in the action plan, I just edited some points of the marketing plan. I want to attach relevant documents Please contact me if you have any problems or suggestions. Sincerely To: Marketing team Subject: Timeline Agreement Dear all stakeholders, I'm writing this email to provide you with an action plan and fact sheet. The objectives and KPIs are as follows: Objective 1 : The objective is to expand the current international market to cover Japan and South Korea. Objective 2: Use incentives and host rewarding competitions to attract talented employees from all over the world to the company. Reach a large number of clients for a predetermined profit ($50,000). Please read the attached map and the attached fact sheet. Please contact me if you have any problems. Best regards Fact Sheet Worlducation is a social start-up that produces tablet computers for elementary school students. They focus not only on hardware but also competitive teams that create software,

Section 2: Implement the International Marketing Program Complete the table to provide evidence of how you implemented the international marketing program. Implementation Which Sales, Marketing or promotional activity will you implement? How did you implement it? Insert or attach evidence of how you implemented it (such as photos, emails or screen shots) Systems, policies and procedures How do the systems, policies and procedures already support the product, pricing and distribution requirements of your international marketing program? How can they be amended to support the successful implementation of your marketing program? Attach amended policies and procedures to show how product, pricing and distribution have been considered. To: Australia marketing company Subject: Require for support business Dear Sir/Madam, I'm writing this email asking you to support our business. The specific activity is effectively advertising cloud-based software. I have researched and read reviews online. I think you are the most suitable representative. I’ve attached relevant documents Please contact me if you have any problems. Best regards Labels for all products sold in the Korean market must be written in Korean. Even more indications are allowed in English. Metric units of measurement and weight are required. Marking of origin is also compulsory and should be specified in Korean, Chinese or English. Promotion in South Korea is governed by Monopoly Rules and Fair-Trade Act (MRFTA). Attach: Evidence of how you implemented the international marketing program (unless evidence has already been inserted into the ☐ portfolio)

Section 3: Monitor and evaluate marketing performance Complete the table to monitor the marketing progress against performance targets. Marketing performance Summarise marketing outcomes and performance. Compare actual performance to the KPIs. Have activity, quality, cost and time requirement been met? All time, cost, and quality requirements were met. However, there was a delay in securing language specialist services and cloud-based software advertising released before the expert’s provided information on Japanese and South Korean culture. Cause-effect analysis Use this space to establish the potential causes of the international marketing program’s successes and performance gaps. Cause: - Don't check the email that the manager gave me. - Lack of knowledge of culture and language. - Missing important dates that are scheduled to be delayed in service. New objectives Revise the international marketing objectives taking your analysis into account More ways to attract customers worldwide. Better performance in timeline. Improvement suggestions Make three suggestions to improve international marketing programs in future. Make a great first impression Invest in relevant content Work with local partners Document marketing performance in a report. You may use the template below, or any other template applicable to your chosen workplace. If you use your own template, attach your work to this section of your Project Portfolio . Marketing report for [Worlducation] Performance summary The overall work has been completed. The business has a profit margin of 10% and a 15% increase in the number of customers. The business can also attract talented foreign workers from influential universities. Marketing analysis All timeline requirements were met, however, there was a delay in securing language specialist services and cloud-based software ads being launched before the experts provided information on Japanese and South Korean culture. This means that the ad must be temporarily removed from social media while it is being edited.