Section 1

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2019

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Jan 9, 2024

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Section 1: Marketing plan preparation 4 Section 2: Marketing Plan 6 BSBMKG623 Develop marketing plans | 1

Student name: Assessor: Date: Business this assessment is based on: BSBMKG623 Develop marketing plans | 3

Section 1: Marketing plan preparation Complete this section prior to the meeting. Business information Provide an overview of the business and its strategic objectives. Make sure you include the name of the organisation, its main activities, as well as strategic direction and objectives. Legislation, standards and codes of practice List at least one example of legislation, standards and codes of practice that apply to a marketing plan. Describe the purpose of each and how it is to be applied to a marketing plan. Research Research market conditions for the business, including trends and development. This must also include a PEST analysis. BSBMKG623 Develop marketing plans | 4

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Marketing plans and performance Review existing marketing plans and marketing performance (if available) and document your findings. Consultation Based on your research and review so far, what additional information do you still need to develop the marketing plan. Develop at least five questions that you could ask stakeholders to inform the development of the marketing plan. Complete this section after the meeting. Consultation results Describe the additional information you elicited from the consultation. BSBMKG623 Develop marketing plans | 5

Section 2: Marketing Plan Complete this section prior to the presentation. Purpose Describe the purpose of the marketing plan. Background Provide summary information, as relevant to the business e.g. products and services. PEST analysis Document the PEST analysis. BSBMKG623 Develop marketing plans | 6

Competition analysis Outline the business’ competitors. Objectives Document marketing objectives. Include at least two. Strategy Document the marketing strategy (based on the marketing mix). BSBMKG623 Develop marketing plans | 7

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Budget and timeline Document the budget and timelines for the marketing plan. Action plan Include actions to achieve the marketing strategy i.e. these are the marketing tactics. Performance review Document the mechanisms whereby the marketing plan will be reviewed. BSBMKG623 Develop marketing plans | 8

Presentation Include the title of your presentation here and attach it to your Portfolio. Attach: Marketing Plan Presentation ☐ Complete this section following the presentation. Feedback Document the feedback you received and explain how you will update your marketing plan based on the feedback. Updated marketing plan Attach your updated marketing plan to your Portfolio. BSBMKG623 Develop marketing plans | 9

Distribution Send an email to stakeholders with the final marketing plan. Take a screenshot of the email to show that It is within 1 working day of the meeting so that you can show you meet timelines. Storing Set up a file structure where you can store all of your work for this assessment following required processes. Take a screenshot of the file structure. If you are completing this for the case study organisation, this will be as per the marketing policy and procedure. If you are completing this for your own business, follow your workplace’s procedures. Attach: Updated Marketing plan ☐ BSBMKG623 Develop marketing plans | 10

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