Name a product brand that you consider yourself loyal to or that you were once very loyal to.
Describe how the promotion of the product keeps or kept you loyal.
Describe something the company could do or did do that would cause you to stop buying from them, and explain why.
In the past my family and by extension myself were always looking for the best deal on food. For the most part we ate something home cooked at home. However, as with most Americans sometimes we stray to fast food; one such fast food company was Burger King.
One product that I especially liked was the Chicken Parmesan Sandwich. It was always good and provided a break from the simple Burger and Fries. However, one day we were working on a job site (Family Business) for a client who was the Regional Manager of Burger King. The job was to remove and replace the windows in his home. A custom color was chosen meaning that the windows were not only made to size but also in the color that likely only the homeowner would want. Upon completion of the project, the homeowner decides that he will not hold up his end of the contract and will not pay as he no longer likes the color he selected. Though the contract has since been completed and settled. I have never eaten and will never entertain the idea of patronizing Burger King again. The way I look at it, myself just like this individual are representatives of the company that employs us both at work and in the off time.
