W01 Study_ Introduction to Marketing_ Marketing Management

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Brigham Young University, Idaho *

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241

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Marketing

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Feb 20, 2024

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1/8/24, 6:39 PM W01 Study: Introduction to Marketing: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4305075 1/6 W01 Study: Introduction to Marketing Due Jan 13 at 11:59pm Points 10 Questions 10 Time Limit None Instructions Attempt History Attempt Time Score LATEST Attempt 1 17 minutes 7 out of 10 Score for this quiz: 7 out of 10 Submitted Jan 8 at 6:36pm Task : Read the chapters in Stukent and take a reading quiz in Canvas. Purpose : Learn the material for the week. Instructions Read the following in Stukent: Chapter 1: Introduction to Marketing. Access the textbook by clicking on the Stukent link in the left menu. When you are ready, take the quiz in Canvas. The quiz is open book.
1/8/24, 6:39 PM W01 Study: Introduction to Marketing: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4305075 2/6 This attempt took 17 minutes. 1 / 1 pts Question 1 True or False: According to the text, marketing and advertising are the same thing. True False Correct! Correct! 1 / 1 pts Question 2 Which of the following is marketing not responsible for? Ensuring that a firm understands its customers Finding the best way to reach its customers with product information Encouraging customers to make purchase decisions Overseeing the spending decisions of the company Correct! Correct! 0 / 1 pts Question 3 True or False: Julia was just selected to work as the Marketing Manager of her favorite ice cream shop. In this position, she can expect to utilize her technical skills as a “data scientist” by collecting customer data, analyzing the findings, and explaining the implications to relevant coworkers.
1/8/24, 6:39 PM W01 Study: Introduction to Marketing: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4305075 3/6 True ou Answered ou Answered False orrect Answer orrect Answer 0 / 1 pts Question 4 David has just started a new job at a company where he is responsible for implementing the organization’s marketing strategy in the day-to-day activities of the marketing team. Given his job description, which of the following marketing roles is David in? Marketing research Marketing operations Demand generation ou Answered ou Answered Marketing management orrect Answer orrect Answer 0 / 1 pts Question 5 True or False: One of the responsibilities of marketing management is to focus on generating short-term profits through sales volume. True ou Answered ou Answered False orrect Answer orrect Answer 1 / 1 pts Question 6
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1/8/24, 6:39 PM W01 Study: Introduction to Marketing: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4305075 4/6 According to the text, which of the following is not a function of marketing management? Setting marketing goals and objectives Meeting sales goals set by upper management Correct! Correct! Planning and executing various activities to meet marketing goals Measuring progress toward achieving the company’s marketing goals 1 / 1 pts Question 7 True or False: Product refers only to a specific good; a service or idea falls under a different element in the marketing mix. True False Correct! Correct! 1 / 1 pts Question 8 True or False: According to the text, the only way for a marketer to adjust price to appeal to customers and provide value is to lower it. True False Correct! Correct!
1/8/24, 6:39 PM W01 Study: Introduction to Marketing: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4305075 5/6 1 / 1 pts Question 9 Jocelyn is the owner of a small café in her hometown. She wants to focus on and improve the marketing process part of her business. Which of the following would help her do that? Increasing her prices by 20% to 25% Changing the signage and displays around the cafe Creating a service blueprint and set of standards to help establish consistent and efficient service to her customers Correct! Correct! Sending more targeted messages through various communication methods to tell potential customers about the cafe 1 / 1 pts Question 10 Roland is the owner of a company that produces organic granola bars. He is trying to revitalize his brand by changing the packaging on his granola bars and offering family size boxes in addition to single bars. Which of the Ps of Marketing is this an example of? Place Physical evidence Product Correct! Correct! Promotion
1/8/24, 6:39 PM W01 Study: Introduction to Marketing: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4305075 6/6 COPYRIGHT 2024 BRIGHAM YOUNG UNIVERSITY-IDAHO Quiz Score: 7 out of 10
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