Q6
Apparel is an industry sector that shows a faster growth rate of online sales than any other e-commerce category. Improvements in apparel retailers' online sales platforms have fueled this growth. Which of the following capabilities illustrate this improvement? All of the answers are correct
Which of the following is a reason that it is harder to program an arm's length channel system and thus align the intermediaries with the producer's vision of what roles each member must play? The producer's product is only a small portion of the intermediary's portfolio.
In deciding between an integrated versus an arm's length approach to channel structure, trade-off considerations are important. Which trade-off below is NOT part of these considerations? All of the answer choices are relevant considerations
One of the four forces affecting channel strategy is channel power and influence. Which of the following is NOT a source of power or influence in a distribution channel? Premium Pricing.
The firm's aspiration decision - what it hopes to achieve in the market - involves three steps. Which of the following is the correct sequence of these steps? Segmenting, targeting, positioning
The goal of cluster analysis is to group customers and determine the number of groups, or clusters, so that the: distance between two customers in a cluster is minimized.
Which of the following approaches is NOT an avenue for changing the position of Arm &Hammer Baking Soda in the minds of consumers in order to extend the product life cycle and increase sales? Increasing trade promotions
John Deere & Co. is deciding whether to use a feature-based claim or a benefit-based claim for its new JD 750 tractor's positioning. Which of the following is a benefit-based claim? Improved maneuverability and flexibility
In August 2003, Frito-Lay launched its Lay's Stax brand of potato chips. The chip was intended to compete directly for business from fans of Pringles. The curved shape and texture of the chip were virtually the same. The tall, cylinder-shaped canister was nearly identical. During the first few months of the product launch, Stax was available for $0.69 in grocery stores. After the initial penetration strategy to attract customers, the common supermarket price rose above $1. Discounting at product launch to encourage trial is a characteristic of which stage of the product life cycle? Introduction
Which of the following choices is NOT a consideration for the depth of a product line?
The trialability of the product line.
The demand curve suggests that an auto manufacturer will sell 20,000 Mercedes-Benz M-Class vehicles when they are priced at $50,800, but when the price is reduced to $45,000, that quantity will increase to
27,000 units. What is the resulting elasticity? -3.07
Norwegian Cruise Lines controls the availability of prices by offering deals to specific groups of buyers based on all of the following EXCEPT: Competition Which of the following choices is NOT an example of a business-to-business (B2B) buyer becoming more sophisticated and deliberate about purchasing smartphones for his sales force? Realizes quality cues have an impact on price
A Napa Valley restaurateur plans to open an upscale wine bar where every glass of wine is priced at $15.
Her rent in a popular California tourist area is steep; she must also pay high prices to advertise in trendy magazines and to hire people who are knowledgeable about wine. As a result of these and other factors,
the wine bar's fixed monthly cost is $50,000. Most of the variable costs are a function of wholesale wine prices and storage expenses, producing a unit margin of $10. If increased competition forces the restaurateur to cut her price by $2.50 per glass of wine, what would be the breakeven volume? 6,667
