MKT 201 Principles of Marketing SP2021 Syllabus-Fulks

Oakland City University Textbooks – This is a Connect course! Kerin, Roger Marketing: The Core , 8th Edition. McGraw Hill Higher Education, 2020. ISBN: 9781260711455 (bound edition), 9781260088861 (loose-leaf edition). This is a MH Connect book and no advanced purchase if required. You will have access to the book via your class ELC page and your student account will be billed for the course access. Late Assignment Policy Assignments are due by the date provided by the instructor. Late work will be discounted 5% for each day up to seven days. After that 65% is the maximum grade possible for that assignment. After seven days the assignment will not be accepted. No late work will be accepted without prior approval. From the Instructor - Tips for Success Participation and Attendance Attendance at all class sessions is expected. Absences will have an adverse effect on grades. The Oakland City University Catalog outlines other scenarios regarding attendance. A student who is “absent more than 30 percent of class time for a particular course may not receive credit for the course. Any student who misses ten consecutive hours from a class for which the student is enrolled will be automatically dropped and withdrawn upon notification to the vice President for Academic Affairs by the instructor.” All absences are serious and will have an effect on the course grade unless they are considered “excused” by the instructor, Campus Life, or Academic Affairs. Do not assume that an absence is excused just because you informed someone of the reason for your absence. “Excused Absences” will be allowed for only the most compelling reasons. All absences have consequences. However, on the 5 th absence, the final grade will be lowered ½ letter grade. Each subsequent miss will reduce the final grade another ½ letter grade. Classroom participation is essential . Merely coming to class is not sufficient; attendance is not participation. Participation is responding voluntarily to questions from the instructor and providing valuable contributions to the discussions. (Reading assigned material is necessary for participation in the discussion.) The most important The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 3

Oakland City University Executive Summary – A synopsis of the overall marketing plan. It should provide an overview of the entire plan including a brief description of the market, the product offering, the strategy behind the plan and the budget. Any other important information should be summarized. The summary should be 1-2 page long and the last part of the plan that you write. I. Introduction Explain what marketing is, provide a detailed definition and cite your source. Why is marketing important for establishing a successful business? Explain the marketing mix in great detail. Give your thesis statement, the purpose of your marketing plan. II. Company Overview Provide a detail explanation of your company, business, and industry you are operating in. III. Business Challenge The business challenge section describes the offering and a brief rationale on why the offering is needed. How does it fit with the company furthering its overall business goals? In addition, the company’s mission statement should be referenced. How does the offering and marketing plan further the company’s mission? III. The Customer Environment Who are the firm's current and potential customers? Describe the important identifying characteristics of the firm's current and potential customers with respect to demographics, geographic location, psychographic profiles, values/lifestyles, and product usage characteristics (heavy vs. light users). Identify the important players in the purchase process for the firm's products. These might include purchasers (actual act of purchase), users (actual product user), purchase influencers (influence the decision, make recommendations), and the bearer of financial responsibility (who pays the bill?). What do customers do with the firm's products? How is the firm’s product connected to customer needs? What are the basic benefits provided by the firm’s product? How is the firm’s product purchased (quantities and combinations)? Is the product purchased as a part of a solution or alongside complementary products? How are the firm’s products consumed or used? Are there special consumption situations that influence purchase behavior? Where do customers purchase the firm's products? The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 6

Oakland City University Weakness 2: ________________________________________________________ (Repeat as needed to develop a complete list of weaknesses) How do these weaknesses prevent the firm from meeting customers' needs? How do these weaknesses negatively differentiate the firm from its competitors? C. Opportunities (external situations independent of the firm—not strategic options) Opportunity 1: _______________________________________________________ Opportunity 2: _______________________________________________________ (Repeat as needed to develop a complete list of opportunities) How are these opportunities related to serving customers' needs? What is the time horizon of each opportunity? D. Threats (external situations independent of the firm) Threat 1: ___________________________________________________________ Threat 2: ___________________________________________________________ (Repeat as needed to develop a complete list of threats) How are these threats related to serving customers' needs? What is the time horizon of each threat? E. The SWOT Matrix Strengths : • • • • Opportunities : • • • • Weaknesses : Threats : The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 9

Oakland City University Price comparison to competition: Profit margin and breakeven: Specific pricing tactics (discounts, incentives, financing, etc.): D. Distribution/Supply Chain Strategy Overall supply chain strategy (including distribution intensity): Channels and intermediaries to be used: Tactics designed to increase time, place, and possession utility: E. Integrated Marketing Communication (Promotion) Strategy Overall IMC strategy, IMC objectives, and budget: Promotion mix elements Advertising strategies: (Radio, Television, Magazines, Newspaper, Social Media, Mobile, Email, and Celebrity Endorsements). Public relations/publicity strategy: Personal selling strategy: Consumer sales promotion (pull) strategy: VI. Marketing Implementation A. Structural Issues Describe the overall approach to implementing the marketing strategy. Describe any changes to the firm's structure needed to implement the marketing strategy (e.g., add/delete positions, change lines of authority, change reporting relationships). Describe any necessary internal marketing activities in the following areas: employee training, employee buy-in and motivation to implement the marketing strategy, overcoming resistance to change, internal communication and promotion of the marketing strategy, and coordination with other functional areas. B. Tactical Marketing Activities (be very specific—this lays out the details of the marketing strategy and how it will be executed) Specific Tactical Activities Person/Department Required Completion The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 12

Oakland City University points) secondary research. seem logical and or secondary research is not shown. does not seem logical and or secondary research is not shown. Market Mix Strategy (15 possible points) Product, pricing, distribution and promotion strategy is clearly stated and appropriate. Contains acceptable suggestions based on market analysis. Tactics are thoroughly identified and supported. Product, pricing, distribution and promotion strategy are stated but somewhat unclear. Contains suggestions based on market analysis. Tactics are identified and supported but one to two items are unclear. Product, pricing, distribution and promotion strategy are unclear. Contains no or poor suggestions based on market analysis. Tactics are identified but not supported or unclear. Implementation Plan (15 possible points) A thorough and specific implementation plan is clearly identified. The plan identifies a detailed tactical activities, budget and dates. An implementation plan is but one or two tactics are not address. The plan identifies a detailed rollout schedule using logical timing. Implementation plan tactics are not identified; tactical activities, budget and/or dates are not included. Evaluation (15 possible points) A thorough evaluation plan is provided and includes proper goal and objective measurements. An evaluation plan is provided with goal and objective measurements with one or two errors. Evaluation plan does not include appropriate goal and objective measurements. Mechanics & Organization (10 possible points) Capstone is very organized with well- constructed paragraphs, strong transitions, subheadings and no grammatical, spelling or punctuation errors. Capstone contains logical flow between paragraphs, uses proper transitions and subheadings. One to 3 grammatical, spelling or punctuation errors. Capstone is poorly organized with no connection between paragraphs construction. Seven or more grammatical, spelling or punctuation errors are found. TOTAL The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 15

Oakland City University Type your response here Assignment Mechanics o Your team recorder should upload the charter in Moodle for Week 1. o Please list all of your team members. Week 3: Team Capstone Milestone Introduction Explain what marketing is, provide a detailed definition and cite your source. Why is marketing important for establishing a successful business? Explain the marketing mix in great detail. Give your thesis statement, the purpose of your marketing plan. Company Overview Provide a detail explanation of your company, business, and industry you are operating in. Mission Statement, PESTLE Analysis, SWOT Analysis This week your team will be developing your mission statement and perform a PESTLE and SWOT analysis. 1. Mission Statement - Work together to develop a mission statement that best describes your vision and supports your core values. The mission statement should be around 25 words in length. 2. PESTLE Analysis - perform a PEST analysis including the political, economic, sociocultural and technological trends. 3. SWOT Analysis - perform a SWOT analysis and complete the SWOT matrix. (You should identify a minimum of 4 ideas for each.) Assignment Mechanics  Include team member names, MKT 201, and date on the title page  Double-space, 1" margins.  2-3 pages of content in APA formatted paper excluding title page and reference page.  Prepare a separate APA formatted title page and reference page. Citations must also conform to APA standards.  Use at least 3 additional resources to support your marketing plan milestone.  Due Sunday, one group member will upload the assignment as a Word Document in Moodle. The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 18

Oakland City University  Include team member names, MKT 201, and date on the title page  Double-space, 1" margins.  2-3 pages of content in APA formatted paper excluding title page and reference page.  Prepare a separate APA formatted title page and reference page. Citations must also conform to APA standards.  Use at least 3 additional resources to support your marketing plan milestone.  Due Sunday, one group member will upload the assignment as a Word Document in Moodle. Week 8: Spring Break Week 9: Team Capstone Milestone Distribution Strategy This week you will work in a group to develop your distribution strategy. Marketing Distribution Goals and Objectives Using the Marketing Plan Worksheet, start to define your distribution strategy. 1. Distribution channels – Explain what channels or intermediaries will be used to sell the product. 2. Utility tactics – Explain any tactics to increase time, place, and possession utility. Pricing Strategy This week your group should decide your pricing strategy. A good place is to determine what your total costs will be for the product. Answer the following: Total Product Costs 1. What is the fixed cost to produce the product? 2. What are the variable costs to produce the product? 3. What is the total cost for the product? Make sure that you include all costs. Will there be costs to produce it, store it, package it, etc.? Market Price Next, look at similar products and what are their pricing. Markup Pricing Conduct some research and find what is the typical markup for your offering. Pricing Strategy 1. Pricing strategy – Provide a summary of the proposed pricing strategy including the retail pricing as well as any special pricing. 2. Price comparison – Provide a summary of competition comparison. The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 21

Oakland City University 3. Profit margin and break-even analysis – Detail the profit margin and break-even point. 4. Special pricing tactics – Include any special discounts, incentives, financing, etc. Assignment Mechanics  Include team member names, MKT 201, and date on the title page  Double-space, 1" margins.  2-3 pages of content in APA formatted paper excluding title page and reference page.  Prepare a separate APA formatted title page and reference page. Citations must also conform to APA standards.  Use at least 3 additional resources to support your marketing plan milestone.  Due Sunday, one group member will upload the assignment as a Word Document in Moodle. Week 11 Team Capstone Milestone Promotional Plan This week you will be developing your promotional plan. Using the Marketing Plan Worksheet, start outlining your promotional mix. Promotional Plan You will begin to develop a strategy for your offering incorporating the following: 1. Advertising Strategy – Describe what advertising media will be used. 2. Public Relations/Publicity Strategy – Describe what public relations or publicity strategies will be used. 3. Personal Selling Strategy – Explain the personal selling strategy that will be used. 4. Sales Promotion Strategy – Explain any sales promotions that will be used. Assignment Mechanics  Include team member names, MKT 201, and date on the title page  Double-space, 1" margins.  2-3 pages of content in APA formatted paper excluding title page and reference page.  Prepare a separate APA formatted title page and reference page. Citations must also conform to APA standards.  Use at least 3 additional resources to support your marketing plan milestone.  Due Sunday, one group member will upload the assignment as a Word Document in Moodle. Week 1 3 : Team Capstone Milestone Implementation Plan This week you will be developing your implementation plan. Implementation Plan The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 22

Oakland City University Start outlining your structural issues and tactical marketing activities. Evaluation and Control This week your group should identify how you will evaluate the progress of your marketing plan. Your group should identify the following:  Product performance standards (these are optional and will vary based on the product strategy). Examples include product specifications, core product quality, supplemental product quality, experiential quality, new product innovation, branding, and positioning.  Price performance standards (these are optional and will vary based on the pricing strategy). Examples include revenue targets, supply/demand balance, price elasticity, yield management, or metrics based on specific price adjustments.  Distribution performance standards (these are optional and will vary based on the distribution strategy). Examples include distribution effectiveness/efficiency, supply chain integration, value (time, place, and possession utility), relationship maintenance (collaboration, conflict), outsourcing, or direct distribution performance.  IMC (promotion) performance standards (these are optional and will vary based on the IMC strategy). Examples include communication objectives; brand awareness, recognition, or recall; campaign reach, frequency, and impressions; purchase intentions; and public relations, sales, and sales promotion effectiveness. Assignment Mechanics  Include team member names, MKT 201, and date on the title page  Double-space, 1" margins.  2-3 pages of content in APA formatted paper excluding title page and reference page.  Prepare a separate APA formatted title page and reference page. Citations must also conform to APA standards.  Use at least 3 additional resources to support your marketing plan milestone.  Due Sunday, one group member will upload the assignment as a Word Document in Moodle. Week 14: Team Capstone Final Project Week 15: Marketing Plan Presentation Assessment Team Capstone - Marketing Plan MKT 201 Capstone Capstone Project Description The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 23

Oakland City University The MKT 201 Capstone Project is designed to give students a real-world application of marketing theories and concepts. Students will be divided into teams to develop a marketing plan for a business or non-profit organization. Teams will perform research to understand market trends and consumer behavior, recommend the development of a new product, develop pricing and distribution strategies and create a promotion mix. Capstone Information Review the Capstone requirement under Course Information at the beginning of the course. Capstone Evaluation The capstone assignment, as its name indicates, is a critical course component because it demonstrates your ability to analyze, synthesize and utilize critical thinking skills. In addition, successful completion of the capstone must demonstrate your mastery and application of the course learning outcomes. This mandatory assignment must receive a passing grade (60% or better) for you to pass the course. The group capstone is worth 100 points and totals 40% of your total grade. The marketing plan is worth 60%, the group presentation is worth 30% and your team evaluation is worth 10% of the overall capstone project grade. Students are encouraged to review the Capstone Rubric to clarify the expectations and grading criteria. The MKT 201 Capstone Marketing Plan will use the following rubric: Capstone Mechanics  Include an APA formatted title page.  Double-spaced, 1" margins, 11-point or 12-point font.  Include in-text citations and reference page, according to APA format requirements, at least 15 pages in length. Capstone Presentation Presentation Requirement for MKT 201 Each group will be responsible for presenting their marketing plan. Your presentation can be designed using any presentation software. Each member of your group is required to speak. The presentation should be at least 10 minutes in length. Each member of your group will receive an individual grade based on your presentation. Presentation Rubric The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 24 Organizatio n Presentation is very clear, concise and well organized. Transitions between sections are very smooth and coordinated. (10 pts) Presence Confident, using gestures and good eye contact. Used notes well and excellent verbal and nonverbal style. (10 pts) Content Knowledge Displays strong mastery of project content and supported by strong research. ( 20 pts) Presentatio n Content All guidelines were met, slides were well designed and used attractive graphics that simplify or summarize key ideas. (10 pts) Summary Plan was clearly explained using concise details while offering strong recommendations. (10 pts) Discussion Well prepared to answer questions and shows knowledge in answers. ( 10 pts)

Oakland City University Grade Computation Assignments and assessments are calculated toward the final course grade as follows: Assignments and Assessments Grade Value Grade Percentage Attendance and Class Participation 100 points 5% Connect Click and Drag 10% Connect Video Cases 10% Chapter Quizzes 200 points 20% Marketing Plan Capstone Milestones 100 points 10% Exams (100 points-Final, 100 points- Midterm) 200 points 20% Marketing Plan Final Project/Presentation 100 points 25% Total Points Possible 1600 points 100% Course Outline The topics in this course will be explored according to the following learning schedule. Week Lesson Title and Learning Activities Topics Covered 1 Introduction to Marketing 201 Syllabus / Course Review 2 Creating Customer Relationships and Value Through Marketing Page 1 –24: Text Book/Learnsmart Chapter 1 Click and Drag Assignments: Connect Chapter 1 Video Case: Connect Chapter 1 Quiz: Connect 3 Developing Successful Organizational and Page 26 – 56: Text Book/Learnsmart The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 25

Oakland City University Week Lesson Title and Learning Activities Topics Covered Marketing Strategies Marketing Plan Capstone Milestone Chapter 2 Click and Drag Assignments: Connect Chapter 2 Video Case: Connect Chapter 2 Quiz: Connect 4 Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility Page 72 – 95: Text Book/Learnsmart Chapter 3 Click and Drag Assignments: Connect Chapter 3 Video Case: Connect Chapter 3 Quiz: Connect 5 Understanding Consumer Behavior Marketing Plan Capstone Milestone Page 98– 125: Text Book/Learnsmart Chapter 4 Click and Drag Assignments: Connect Chapter 4 Video Case: Connect Chapter 4 Quiz: Connect 6 Understanding Organizations as Customers Marketing Plan Capstone Milestone Page 128 – 147: Text Book/Learnsmart Chapter 5 Click and Drag Assignments: Connect Chapter 5 Video Case: Connect Chapter 5 Quiz: Connect Business Mission and Objectives: Connect 7 Understanding and Reaching Global Consumers and Markets Marketing Plan Capstone Milestone Page 148 – 176: Text Book/Learnsmart Chapter 6 Click and Drag Assignments: Connect Chapter 6 Video Case: Connect Chapter 6 Quiz: Connect SWOT Analysis: 8 Marketing Research: From Insights to Actions Midterm Exam Page 178– 208: Text Book/Learnsmart Chapter 7 Click and Drag Assignments: Connect Chapter 7 Video Case: Connect Chapter 7 Quiz: Connect Midterm Exam: Connect 9 Market Segmentation, Targeting, and Positioning Marketing Plan Capstone Milestone Page 210 – 234: Text Book/Learnsmart Chapter 8 Click and Drag Assignments: Connect Chapter 8 Video Case: Connect Chapter 8 Quiz: Connect Identifying Opportunities: Connect 10 Developing New Products and Services Page 236 – 264: Text Book/Learnsmart Chapter 9 Click and Drag Assignments: The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 26

Oakland City University Week Lesson Title and Learning Activities Topics Covered Connect Chapter 9 Video Case: Connect Chapter 9 Quiz: Connect Implementing the Marketing Mix: Connect 11 Managing Successful Products, Services, and Brands Marketing Plan Capstone Milestone Page 266 – 296: Text Book/Learnsmart Chapter 10 Click and Drag Assignments: Connect Chapter 10 Video Case: Connect Chapter 10 Quiz: Connect Evaluating Performance Using Marketing Metrics: Connect 12 Pricing Products and Services Page 298 – 323: Text Book/Learnsmart Chapter 11 Click and Drag Assignments: Connect Chapter 11 Video Case: Connect Chapter 11 Quiz: Connect 13 Managing Marketing Channels and Supply Chains Marketing Plan Capstone Milestone Page 324 – 349: Text Book/Learnsmart Chapter 12 Click and Drag Assignments: Connect Chapter 12 Video Case: Connect Chapter 12 Quiz: Connect 14 Retailing and Wholesaling Marketing Plan Capstone Milestone Page 350 – 375: Text Book/Learnsmart Chapter 13 Click and Drag Assignments: Connect Chapter 13 Video Case: Connect Chapter 13 Quiz: Connect 15 Integrated Marketing Communications and Direct Marketing Final Marketing Plan Page 402 – 425: Text Book/Learnsmart Chapter 15 Click and Drag Assignments: Connect Chapter 15 Video Case: Connect Chapter 15 Quiz: Connect 16 Final Project Presentations Final Exam Moodle Upload/In Class Presentation Connect The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 27

Oakland City University Grading Scale The University grading system consists of letter grades and grade points. The grading system for undergraduate and graduate programs is as follows: Undergraduate Grading System Scale Grad e Value Definition 94-100% A 4.0 Superior 90-93% A- 3.7 Excellent 87-89% B+ 3.3 Outstanding 83-86% B 3.0 Very Good 80-82% B- 2.7 Good 77-79% C+ 2.3 High Average 73-76% C 2.0 Average 70-72% C- 1.7 Low Average 67-69% D+ 1.3 Below Average 63-66% D 1.0 Poor 60-62% D- 0.7 Near Failure 0-59% F 0.0 Failure I Incomplete P Pass W Student Withdrawal Passing WE Instructor Withdrawal - Excessive Absences NC No Credit NF No Fail Course Policies The following polices apply to anyone participating in this course.  Academic Honesty – Students are expected to respect and uphold accepted standards of honesty in writing examinations or submitting written work to instructors. Plagiarism , though occurring in many forms, in essence involves the presentation of another person’s work as if it were the work of the presenter. The results of research must be properly documented, and quoted material must be so designated. Students guilty of plagiarism or cheating may be suspended from the course and The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 28

Oakland City University receive a failing grade. I take plagiarism very seriously and I will be checking papers to ensure that the paper is original. Review APA, cite properly within the paper and check with me if you have questions. The Website below is a good BASIC resource for APA and it has credible examples. https://owl.english.purdue.edu/owl/ ( Review this Website for basic tips on Plagiarism AND formatting each paper!)  Document Formatting – Assignments must be formatted according to the current edition of the APA Style manual used in the program of business. Basic formatting protocols that should be followed include:  Use correct spelling and grammar.  Some assignments require a specific form or format—use as directed.  Font size should be 12 point utilizing one of the following fonts: Arial, Calibri (body text), Georgia, or Times New Roman or equivalent.  Do not use report covers or notebooks unless directed to do so—staple or binder clip assignment pages together as necessary or as required when submitted hardcopy.  Use your name, course number, and assignment name as the file name of a document when submitted electronically.  Be sure to include your name, course number, and contact information in your document as required by formatting guidelines (e.g., on the title page or at the end of the document) or as directed by the instructor.  Extra Credit – No extra credit opportunities are provided for this course.  Late Work – Assignments are due by the date provided by the instructor. Late work will be discounted 5% for each day up to seven days. After that 65% is the maximum grade possible for that assignment. After seven days the assignment will not be accepted. No late work will be accepted without prior approval and this must be an emergency situation, not due to lack of preparation and proper time management . Do not be the guy below!  Accommodations for Students with Special Needs – Oakland City University actively supports the Americans with Disabilities Act which protects qualified individuals with disabilities from discrimination. Oakland City University will work with students and other associates to provide reasonable accommodations as provided in the Act. If a student or another associate believes he/she needs accommodations for class he/she should contact the Office for Campus Life at (812) 749-1421 or visit www.oak.edu/campus-life/student-services.php .  Bad Weather Policy – Oakland City University uses the Nixle Emergency Notification System to contact staff, students, and members of the community about upcoming events, class cancelations due to severe The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 29

Oakland City University weather, and on-campus emergencies. Students are encouraged to register for Nixle ( www.nixle.com ) to receive e-mail notifications about campus emergencies. The latest alerts also can be followed on Twitter ( @ocu47660 ). Students may also check the following radio stations: WBIW-13.40 AM, WQRK-105.5 FM, or WPHZ-102.5 FM.  Respect for Divergent Viewpoints and Diversity – Students and faculty are to show appropriate respect for each other, and for divergent viewpoints expressed in the classroom. Such respect does not require agreement with or acceptance of divergent viewpoints.  Use of Electronic Devices – Allowances and restrictions on the use of electronic devices in the classroom will be announced by the instructor as necessary. An electronic device permitted in a classroom should be used in a non-disruptive manner to the instructor and fellow students.  Cell phones, pagers, and similar devices must be set to silent notification for incoming messages while in a face-to-face classroom. Please step outside of the classroom before you answer an incoming call. DO not use your phone throughout the class. You will be asked to leave if you cannot stay off your phone.  The use of computers and/or other electronic devices in the classroom is determined by the instructor and ADA provisions for students with special learning needs.  Standards for Student Behavior – As a denomination- affiliated university, the policies and guidelines of Oakland City University mandate student behavior to be consistent with Christian principles. Some behavior that is acceptable by the general public may not be acceptable on the Oakland City University campus. Students at Oakland City University are expected to conduct themselves in an appropriate adult manner on and off campus and to conform to standards of propriety at all times. They should act with consideration for the rights of other students and for the reputation of the school and the community. Inappropriate actions or activities occurring on or off-campus which may reflect upon the integrity or character of Oakland City University will be addressed based on the guidelines and policies of disciplinary action found in this handbook. The University reserves the right to dismiss a student whose conduct is detrimental to the general welfare of the school or community. For a further explanation concerning the Christian principles which Oakland City University follows as well as the General Baptist Concepts of Morality, a copy of the General Baptist Social Principles Handbook may be obtained through the University Bookstore, or you may ask for the desk copy from any Resident Hall Director, Resident Assistant, or the Office for Campus Life.  Use of Inclusive Language – Students are expected to use non-sexist inclusive language as appropriate in the completion of course assignments and participation in classroom discussions. The use of male gender terms to describe individuals, groups, titles, or roles that can include the female gender should be rewritten to more accurately reflect that both genders are being addressed. In cases where only one gender is clearly intended, language should be used that reflects that gender. The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 30

Oakland City University Targeted Standards of Course Learning The following standards are applied in the teaching of the course as appropriate to the school and degree program enrolled in taking the course. OCU Vision Statement To become a leading faith-based university that provides a Christian learning environment preparing students for service. OCU Mission Statement Oakland City University is a Christian faith-based learning community dedicated to the enhancement of intellectual, spiritual, physical and social development for positive leadership. OCU School Mission Statements Mission of the School of Arts and Sciences The School of Arts and Sciences at OCU is a learning/teaching community dedicated to:  Academic knowledge and excellence, application of academic discipline, technical proficiency, and lifelong learning  Presentation of Christian ethical and moral values within a liberal arts environment  The broadening of each person’s intellectual, artistic, spiritual, cultural, and social development  Community service through positive leadership Mission of the School of Business The School of Business at Oakland City University is a learning community dedicated to:  Academic excellence, lifelong learning, and the enhancement of each person’s intellectual development  The promotion of Christian ethical and moral values, especially in the business community  The promotion of community service through positive leadership  The preparation of graduates to successfully meet the needs of business and industry  The development of skills necessary for each individual to enhance his or her own personal and professional growth Mission of the School of Education The School of Education at OCU is a collaborative learning community dedicated to:  Academic knowledge, technological skills, pedagogical proficiency, and lifelong learning  The preparation for gainful employment through academic excellence  The promotion of Christian ethical and moral values  The enhancement of each student practitioner’s intellectual, physical, spiritual, and social development  Community service through positive leadership The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 31

Oakland City University Mission of Chapman School of Religious Studies / Chapman Seminary Conscious of the call of God, honoring our ties to General Baptists, and mindful of the Church universal, the Chapman School of Religious Studies seeks to develop through the professional education of men and women the spiritual, moral, and intellectual maturity necessary for effective leadership in the Church. Program Mission Statement Mission of the Business Program The School of Business at Oakland City University is a learning community dedicated to:  academic excellence, life-long learning, and the enhancement of each person’s intellectual development;  the promotion of Christian ethical and moral values, especially in the business community;  the promotion of community service through positive leadership Program Goals and Content Standards Applied in the Course Courseware Usage This syllabus is intended to reflect accurately all aspects of the course learning experience. However, Oakland City University or the professor reserves the right to modify any portion of this syllabus as necessary because of events and circumstances that occur during the course. No part of this course, including the syllabus, lessons, handouts, presentations, web pages, audio or video media, etc., may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of Oakland City University, except when used for instructional purposes during which Oakland City University and the professor is acknowledged as the source of the material. © Copyright Oakland City University 138 North Lucretia Street Oakland City, Indiana 47660 (800) 737-5125 The instructor reserves the right to adjust the syllabus as needed to ensure topics are successfully mastered Page 32