Defines the Target Audience- determines the specific group of individuals who require behavioral health services. Like individuals struggling with mental health issues, those addicted to substances, or anyone seeking support for behavioral problems.
Communicates Value Proposition- communicates how the proposed solution meets the specific needs of the target audience.
Place
- Inpatient, Outpatient, Virtual, and Convenient Locations are
strategies that are a company's marketing mix, that focuses on where the company sells its products so that they're easily available to the target market. Selling products in different place setting such as an Inpatient setting, which requires at least an overnight stay and is typically provided in hospitals. An Outpatient setting, a less than 24 hour stay in a health facility. Virtual setting using state-of-the-art technology distribution, that includes stores, both physical and online, and any other means by which the company
can reach customers.
The Place Strategy:
Inpatient-
a Behavioral Health Hospital can provide long term and short-term inpatient services for people who have a mental illness. People who are a danger to themselves or others, or who can no longer
be supported at home and need to be admitted to a BH hospital due to
severe mental health problems. Mental illnesses such as depression, schizophrenia, or organic mental illnesses such as dementia.
Outpatient-
adding an Outpatient Mental Health Clinic for individuals and families in the Maricopa County community, that offers an Intensive Outpatient Program (IOP). The IOP can help by providing services to those in the community who need treatment and preventive services for substance use disorders and co-occurring mental health disorders. By offering group therapy and life skills classes for those with mental health and substance abuse conditions, life stressors and crises, stress-related physical symptoms, and other health behaviors.
Virtual- using virtual visits such as telehealth enable clinical providers to trade virtual properties and services with members and patients to interact, socialize, and create group activities.
Convenient Locations- establishing and opening a Mental Health Clinic, Behavioral Health Hospital, and Substance Abuse Rehabilitation Center in the community. Offers BH and SA care and treatment
