Scrub Daddy

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Pennsylvania State University *

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327

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Marketing

Date

Feb 20, 2024

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pdf

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Uploaded by Max1322343

Table of Contents Introduction 3 Define the Brand 3 Brand Positioning 3 Current Social Media Platforms: 4 Building Communities for the Brand 5 Target Market 6 Competitive Landscape 8 Competitors 8 Indirect Competition 9 Competitive Solutions 10 Competitive Edge 10 Brand’s Interactive Marketing Campaign 11 Campaign Goals and Objectives 11 Telling a Story 16 Social Media Platforms Utilized 17 Influencer Marketing 20

Introduction Scrub Daddy is an innovative cleaning product created by Aaron Krause in 2006. It first gained attention after it was featured on Shark Tank. Aaron Krause demonstrated the yellow, smiley-face sponge and its changing texture - firm in cold water and soft in warm water. With the help of Shark Tank investor Lori Greiner, Scrub Daddy quickly redefined the cleaning category in retail stores all around the world. When Scrub Daddy was first introduced, its initial product was a yellow sponge. Today, the company now has 48 new products that are sold in 30,000+ retail stores in 17 countries. Consumers can find Scrub Daddy’s products in large retailers from Amazon to Bed Bath and Beyond - the products are easily accessible anywhere. Define the Brand Brand Positioning The brand “Scrub Daddy” is mostly positioned through social media platforms in the kitchen and cleaning products market. They have utilized YouTube in the past to help get their brand out there, as well as Instagram and Twitter, but the social media platform that they use the most is TikTok. There are various types of videos that you can look up, in fact these videos are even labeled into categories to make it easier to locate the different types of content (ex. CatTok, MarvelTok, etc.). Scrub Daddy’s content is mostly found under the category of CleanTok, which contains videos of different users creating cleaning and organization content. This category of videos on the platform has helped them increase their brand awareness, but at the same time, there is still a lot of work that needs to be done. As far as the effectiveness of the product, they are advertising great, but where they run into trouble is creating a lot of engaging content. There are only so many people on CleanTok unfortunately, so Scrub Daddy must find a way to engage

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various audiences. Overall, their brand positioning is good, but they need to create more engaging content for the various audiences on the social media platforms that they have. For example, they could advertise more to college students or young adults, as this audience really needs to learn how to clean, especially before embarking into the real world. As of right now, Scrub Daddy’s largest audience is moms or stay-at-home parents, so if they can broaden their audience to young adults, this in turn would increase their brand awareness even more. Cleaning isn’t just for stay-at-home parents, as it is a necessary skill that everyone must learn and know how to do. Current Social Media Platforms: Instagram While there are many fun posts on the Instagram account, the posts are a little unprofessional, and a little all over the place, even though the account is verified. What Scrub Daddy can do to clean up the Instagram profile is to post more engaging posts that target different audiences, as well as post fun stories for the audience to engage in, such as polls, or little quizzes. They can even ask what the audience wants to see more of on the Instagram account. Twitter There are many funny tweets on the Twitter account, but there needs to be even more engaging posts on the profile. The utilization of memes is a good way of targeting a younger audience (young adults/college students), but again, just like the Instagram account they can post more engaging posts, or in this case tweets. They can ask fun questions for the audience to interact

with by responding to the tweet, almost like a discussion board for school. Again, they can also ask the audience what content they want to see more of on the Twitter handle. TikTok The TikTok handle for Scrub Daddy has engaging and funny content, but there needs to be more informative content, in addition to the funny posts. There also needs to be more opportunities for the audience to be able to interact with the account or the brand. Overall, though, their content is definitely not boring. They can even make stories on their TikTok account asking what type of content the audience wants to see. YouTube The YouTube account includes demonstrations of how to clean with the product, which is good, but can also be boring if that is the only thing you are showing. The YouTube profile needs more funny content, as well as videos that cater to younger audiences (young adults/college students). However, there is only so much you can show on a YouTube channel for this type of brand. They should start including YouTube shorts that they can even take from their TikTok account. Building Communities for the Brand With regards to building communities for the brand, they don’t really have communities made for people to interact in and talk to one another. Scrub Daddy could especially utilize FaceBook for this as there are many communities that people with similar interests can join. They could make one for moms, young adults/college students, stay-at-home parents, etc. This will allow people with similar mindsets to be able to interact with one another, while still being connected

to the brand and products. By building communities for people to join, this will grow their brand tremendously. Target Market Scrub Daddy’s current market demographic is catered towards adults between the ages of 33-55. The general market is anyone who uses the average household cleaning product. Most adults between their early thirties and late fifties are homeowners working full-time. With their hectic, busy schedules they are looking for convenient, effective, and affordable products. Scrub Daddy makes cleaning very easy and convenient with its multipurpose use. Users can use the scratch-free products on surfaces, dishes, kitchenware, stoves, etc. Their products are priced at affordable prices for their working audience. The Scrub Daddy sponges are priced at a low of $3.99. Scrub Daddy introduced their parent product, Scrub Mommy, to cater to its feminine demographic. The company extended its product line to be designed for women. The product is created with the same shape as the original product, but with a dual-sided design in the color pink. The company created its products with the intent to target adults with families - hence the names “Scrub Daddy” and “Scrub Mommy.” The creator, Aaron Krause, understands the hectic life of a parent so he designed a product that is affordable, safe, and easy to use. Scrub Daddy’s target market is also composed of environmentally conscious consumers. Fortunately, Scrub Daddy is an eco-friendly company that produces recyclable, sustainable, and biodegradable products. Scrub Daddy caters to its toxin-wary customers with its non-toxic FlexTexture and ResoFoam products. Scrub Daddy sponges minimize the use of harsh chemicals with their chemical-free products. It simply takes plain water on the sponge to start the cleaning

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process. Even their PowerPaste product is chemical-free using just a clay-based cleaning compound. The company aims to minimize its carbon footprint while adopting sustainable production practices. Their commitment to practicing eco-friendly practices extends to their launch of the Recycling Rewards program in 2021. This program makes an effort to remain environmentally conscious by offering a more sustainable method of disposing of old Scrub Daddy/Scrub Mommy sponges by recycling the product back to the company. Scrub Daddy offers an incentive of rewarding their consumers for their green efforts by offering them $2.00 credit to their online Smile Shop for each qualifying donation they make. The company then sends these recycled sponges to an Industrial Recycling Facility where each sponge is sorted and broken down with other non-hazardous materials. Scrub Daddy utilizes its social media channels as its sole marketing effort. The brand has a large following on each of its platforms and is most notorious for its videos on Tik Tok. With that being said, Scrub Daddy would most benefit from targeting a new market - a younger demographic between the ages of 18-30. Young adults between the ages of 18 to 30 are leaning towards a new chapter in life where they are becoming responsible for their own cleaning. The company can utilize sensory marketing to target this new audience. Scrub Daddy’s efforts in creating seasonal products, such as its Valentine’s Day collection, and bright-colored/scented products best appeal to this younger demographic. Young adults are attracted to aesthetically pleasing products. See figure 1 as an example of Scrub Daddy’s bright-colored, aesthetically satisfying Instagram theme. Scrub Daddy’s products’ unique design caters to the younger audience’s preferences. In addition to the unique, colorful design - Scrub Daddy also appeals to this new demographic through its social media content. The brand appeals to the younger

audience through relatable, funny, and satisfying videos/images. Scrub Daddy does an outstanding job at keeping current with trends. Continuing this trendy, relatable content will aid in Scrub Daddy’s attempt to attract this new market. Figure 1 Competitive Landscape Competitors The competitive landscape for cleaning products is highly saturated. The two types of sponges that are on the market are steel and polymer. The market is expansive, with many brands, due to the continuous need and demand surrounding the distribution and use of cleaning supplies in the United States, making it challenging to capture market share. Scrub Daddy’s direct competitors are any products/brands that sell sponges only. The main competitors to Scrub Daddy are Mr. Clean, Scotch-Brite, and Brillo.

● Mr. Clean Scrub Daddy's biggest competitor is Mr. Clean; the brand has a large awareness from being around so long and their brand mascot. The Mr. Clean Magic Eraser was launched in 2003 giving the brand time to capture market share and become a household name. Mr. Clean used their spokesperson to establish themselves as a clean, family- oriented company by emphasizing the many uses for their sponge. This allows Mr. Clean to charge $3.29/Count while Magic Sponge Erasers unattached to a brand sell for $0.30/Count. ● Scotch-Brite Scotch-Brite is Scrub Daddy’s next competitor. Scotch-Brite produces a standard heavy duty scrub sponges for $.0.35/Count, but their cleaning pad product is the most like Scrub Daddy’s selling at about $1.56/Count. This brand is recognizable and affordable, but they aren’t seen as anything new or innovative.

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● Brillo Brillo is the top sponge in the steel category. Scrub Daddy does not have a steel scrubbing pad item which makes Brillo a direct competitor for sales. Brillo pads are quite affordable ($0.60/Count), but they are single use. Brillo is known as a reliable brand however they do not have a strong marketing presence especially in social media. Indirect Competition Indirect competitors of Scrub Daddy are any cleaning products/brands that sell more than just sponges. The most popular brands for cleaning products in the US are Clorox and Lysol. Both Clorox and Lysol offer a wide range of products, and while they do have sponges, they are not known for them. Both companies focus their marketing on the antibacterial benefits and disinfectants. Competitive Solutions What does Scrub Daddy need to be a competitor in this market and build awareness on social media? ● Scrub Daddy needs to offer their own option for other popular products. They created their version ($4.49 /Count) of the magic eraser to compete with Mr. Clean ($3.29/Count), but these products need to be made known on social accounts to spread awareness and justify the higher price.

● Bring the CEO, Aaron Kraus, to the forefront of their social media, focusing on tiktok, as a brand mascot. This is similar to what Mr. Clean did with House Peters Jr. appearing in all commercials and consumers became attached to him. Recently in TikTok trends Mr. Clean has been romanticized. Aaron Kraus could also be romanticized as the Scrub Daddy in a helpful dad, teaching, helpful way. ● Create content focused on teaching people how to clean with the sponge and what Scrub Daddy cleaning supplies to use for different parts of the home. Competitive Edge Scrub Daddy got their start by appearing on Shark Tank in 2012 and was an immediate hit on social media from the charismatic CEO. The Scrub Daddy is priced higher, around $4, but it lasts longer, has high brand awareness, a unique design and name. There aren’t any other sponge companies that have a strong social media presence, so Scrub Daddy’s best opportunity is to advertise the features of the sponge in a high volume on social media platforms. Additionally, they only came to fame in 2012 meaning they would have a lower marketing budget. Creating TikTok content, for example, is a low-cost task making this feasible. Brand’s Interactive Marketing Campaign Campaign Goals and Objectives Scrub Daddy has a couple of goals and objectives that it wants to achieve. The use of digital marketing will give Scrub Daddy more awareness among the younger consumers it wants to target. Scrub Daddy has seen some success with its cleaning videos on different social media platforms. By demonstrating how to clean kitchen items on social media, Scrub Daddy will

become more synonymous with cleaning among younger consumers. Two goals that have been stated that will measure the effectiveness of the new digital marketing campaign are: increase brand awareness online and retarget products towards young adults. Goal 1: Increase brand awareness online by: ● Objective 1: Revamp social media platforms to grow engagement. ○ Creating quick and engaging content will allow Scrub Daddy to increase brand awareness in its new target market. Young adults scroll through social media platforms such as Instagram and TikTok. These two platforms are best used for short content. Instagram reels are the best way to engage with a consumer on the platform. Posting daily short videos on both platforms will help grow engagement with consumers. Posting funny tweets on Twitter will increase engagement with the younger consumer base. Using Twitter to playfully diss other dish sponge brands will create growth for the Scrub Daddy Twitter account. ○ Utilizing Linktree on Scrub Daddy’s Instagram and TikTok page to make links to retailers, Scrub Daddy’s website, and the helpful videos and articles they post on their website. With the changing of platforms to have more features, like Instagram now including a map feature and the ability to buy/book in app, people are more likely to visit the website when the information is easily accessible on the platform that the user is on. ● Objective 2: Grow YouTube channel by 50% ○ Utilizing YouTube shorts will help grow the YouTube channel and drive sustainable viewership on the social media platform. Creating and posting quick how-to videos on how to clean items with a Scrub Daddy will lead to increased

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brand awareness and authentic growth of the YouTube channel. Collaborating with an influencer will also attract the brand to the younger consumer base it will be targeting. Having the influencer create content using a Scrub Daddy product will show consumers how effective the sponge can be. ● Objective 3: Increase number of TikTok posts per month. ○ Posting daily “Satisfying”/ASMR cleaning videos on TikTok will feed TikTok’s algorithm that is touted as the best in the social media industry. Satisfying cleaning videos are very popular among all audiences. Creating authentic, daily content on TikTok will increase awareness of Scrub Daddy among TikTok users. Using a Scrub Daddy product for these videos will showcase the product to consumers in a positive light. Consumers will also be consciously or unconsciously seeing a Scrub Daddy product everyday which will make them aware of the brand when seen at a convenience or grocery store. ○ On certain platforms using the proper hashtags makes the difference between a popular post and an average post. Of course, having hashtags such as #ScrubDaddy will be used on every post for all platforms. Although, using trendy hashtags with lots of engagement among recent posts will lead to Scrub Daddy’s social media posts being viewed more. ○ Partnering with an influencer who aligns with Scrub Daddy’s goals will increase awareness on Instagram and TikTok. Collaborating with a young, up and coming influencer will increase awareness among the younger consumer base Scrub Daddy will target. Influencers impact the brands that their followers purchase products from. Making sure the influencer aligns with the brand's goals will be

key in deciding which influencer Scrub Daddy should partner with. Having an influencer whose goals match with the brand's goals will make the collaboration more authentic and powerful. ● Objective 4: Post TikToks as Instagram reels ○ Posting daily TikToks on Instagram as reels will lead to awareness among consumers not on TikTok. There are many consumers who do not use Tik Tok for a variety of reasons. Therefore, posting TikToks on both platforms will allow for growth of both social media pages. Also, many TikToks trends become popular on Instagram a few weeks later. By reposting TikToks to Instagram right away this allows Scrub Daddy to post some of the first content on Instagram for certain trends. Goal 2: Retarget products towards young adults. ● Objective 1: Teach young adult demographic how to clean with their products. ○ Creating videos that demonstrate how to clean certain products with Scrub Daddy will make consumers aware of the use of Scrub Daddy in their daily life. Many young adults and college students who recently moved out of their parent’s house do not know how to properly clean kitchenware. By creating tutorial content on YouTube users will be able to watch videos on how to use a Scrub Daddy product to clean their mess. ● Objective 2: Grow followers on TikTok and Instagram ○ TikTok and Instagram are the two platforms most used among the young consumer base Scrub Daddy will target. Growing followers on those platforms will increase trust among young consumers. Seeing a verified blue check mark

next to a profile increases the page's credibility. Also, having more followers will likely lead to more engagement and conversation on posts. The more conversations happening around Scrub Daddy the more likely consumers will buy the product when seen in stores. Building a community builds trust among consumers which leads to more sales. ○ Short content such as reels thrives on these platforms. On Instagram posts are great but reels lead to more engagement and can more easily go viral. Having a funny post will lead to a temporary increase in engagement for that post. Although, having a reel go viral leads to increased engagement with the page. ● Objective 3: Make the product more eco-friendly/sustainable ○ There is a trend of sustainable products being more sought after by consumers. Consumers are going for more eco-friendly and sustainable products. Scrub Daddy can use the fact that it is one of the most durable dish sponges on the market to its advantage. Being a sustainable product catches the eye of many young consumers. Many brands will get blasted on social media for not having sustainable products. Mentioning the durability of Scrub Daddy products by using hashtags like #sustainability, #ecofriendly, #sustainabilitymatters will place the eco-friendly aspect into consumers’ minds. With TikTok’s algorithm, those hashtags will help the Scrub Daddy videos reach the audience that seeks eco- friendly products. ○ Scrub Daddy should take it upon itself to create content to show durability by testing under extreme conditions and comparing it with regular brands. Scrub Daddy is priced higher than other competitors, so they need to showcase the

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durability and long-lasting qualities of their sponge. As a TikTok then Instagram Reel they could take a video of a car driving over a sponge to show how it stays hard when dry and will remain undamaged, then driving over when wet and it softens. Additionally, comparing the Scrub Daddy to a common Scotch Brite sponge after they have scrubbed grease. When submerging the Scrub Daddy in water the sponge becomes like new, but the soft sponge remains stained and dirty. ● Objective 4: Miniature Microphone Interviews content and brand survey ○ A very popular trend nowadays is content creators using miniature microphone interviews on college campuses for content and survey purposes. Content creators go to a college campus or a popular downtown area and ask questions to people using a miniature microphone. Using this trend to its advantage Scrub Daddy will have brand ambassadors that will create content centered around using miniature microphone. Miniature microphone interview content is trendy among young influencers so relying on our influencer and brand ambassadors for this content will be crucial. Using the miniature microphone is not only limited to asking brand survey questions but also other fun questions that revolve around Scrub Daddy or any other funny content. This will increase awareness among college students on campuses and will encourage them to try a Scrub Daddy product. ○ Creating this type of content will allow Scrub Daddy to gain valuable insight of the habits of the younger target audience. The best and funniest interviews will be reposted on social media to gain engagement with the younger target audience. Other interviews that are more informational will be used as market research. This content will show up on the for you page on TikTok or explore page on Instagram

for people who don’t follow Scrub Daddy but like this type of content. Miniature microphone content is targeted towards the younger audience. The interviewer and interviewee are both usually young adults. As a young adult it is more engaging when you see other people similar to you in age making content rather than much older people. Telling a Story The current brand story aligns with the narrative of the all-American family, as portrayed by their array of products that reflect typical family members (Mom, Dad, baby, dog). Additionally, the retro-inspired aesthetic of the packaging contributes to a nostalgia that attracts traditionalists. With our new brand story, Scrub Daddy will create a deeper connection with its extended target market. The narrative we are trying to tell is portrayed through Aaron Kraus’ charismatic, youthful, and empathetic personality. Our spokesperson is meant to represent your best friend and helping hand in times of triumph or distress, like the Scrub Daddy itself. The new, youthful customer is someone who has a generally busy life, an equal balance of social, educational, professional, and entertaining obligations. In times of distress or even a refreshing cleaning spree, Scrub Daddy will make a once bland affair a thrilling activity. By investing our story in a person with emotions and personality, customers are more likely to relate to the brand story. Social Media Platforms Utilized By retargeting Scrub Daddy to young adults, the company will increase the regularity of posts across all social media platforms. The increased content will lead to more engagement through likes, comments, shares, and reposts.

Our primary platforms used for marketing are TikTok and Instagram. According to a statistic from Insider Intelligence, the current popularity of these two platforms is rated second (TikTok) and third (Instagram) most popular under Snapchat. The prediction shows that both platforms will rise in popularity at a steady rate over the next two years, right under Snapchat. Since our target market is early Generation Z, we have recognized that this group is largely the user of social media. TikTok and Instagram both inspire each other’s layout, from Reels and the For You Page, to Instagram and TikTok Lives. This would make the marketing on each platform generally similar with slight tweaking for hashtags or post captions. The short video format of posting would be largely utilized for multiple reasons: 1. The short video can catch a viewer’s attention since it is more immersive than a photo. Having a person, audio, cartoon, etc. engage the visual and auditory senses allows the viewer to be more immersed. 2. According to studies on Instagram, the reach of Reels versus posts are organized on the app differently than one another and thus gain more exposure. A user does not have to follow an account to see a video post on TikTok and Instagram which is a feature that can help Scrub Daddy gain more exposure. 3. Reels and the For You Page on TikTok tend to have a casual and comedic tone of voice which are factors that attract our target market. We would participate in trends such as “The Tiny Mic Interview''. Additionally, trending audio used by users in a comedic tone will help us organize our marketing message per post and reach consumers with a similar sense of humor.

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Specific examples of content we would post/utilize would adhere to popular trends on Instagram, TikTok, and YouTube: 1. Trending Audios : TikTok and Instagram audio are on a constant rotation and their popularity can be influenced by the music industry, politics, and nostalgia. Whether a user is posting for their friend or a large social media following, this form of content is easy to produce and trend concepts that most users will understand. To utilize the correct audios and convey the correct comedic message, Scrub Daddy would choose mainly light-hearted audios with no profanity with which customers can relate. As of Spring 2023, trending audios 2. Satisfying Cleaning Videos : This trend adheres perfectly to the use of Scrub Daddy products. Many social media users either participate occasionally or create their platform based around satisfying cleaning trends. To utilize this trend would not only target a young audience that admires easy and satisfying cleaning, but also showcase the abilities of the Scrub Daddy products in multiple cleaning scenarios. 3. Miniature Microphone Interviews: There would also be other trends that were previously mentioned in our goals such as “Miniature Microphone Interviews” that would be utilized. 1. Collaboration with Influencers: YouTube is a platform largely utilized by influencers. Many YouTube influencers have sponsorships for their video content. By sponsoring YouTube videos of creators that make content for an audience that aligns with our target customer group, Scrub Daddy will gain more exposure. Twitter:

Twitter is a more casual social networking site where brands like Wendy’s and Duolingo use humor and sass to grow their following. This is something that Gen-Z, our target audience, finds entertaining. Scrub Daddy is doing a good job of using humor in their tweets: Scrub Daddy could improve their Twitter following by interacting with accounts like Wendy’s and Duolingo. Both Wendy’s and Duolingo hold a younger audience on Twitter which is what Scrub Daddy is trying to do. Since the humor is similar Engaging with those two accounts will expose, raising awareness of the Scrub Daddy Twitter page to the userbase they are trying to capture. Influencer Marketing We would implement influencer marketing. Our target market largely consists of Generation Z college-age students. Popular social media influencers tend to be in this age group as well so there is a foundation of mutual understanding for certain lifestyles that Gen Z lives. Additionally, influencer marketing creates a bond of trust between consumer and influencer.

Product recommendations through influencers are similar to friends recommending reliable products. There is a bond of trust built through relatability and connections, therefore influencer marketing is more personal than other forms of marketing. Reaching out to influencers, with an established fan base, with free PR products will be most beneficial in Scrub Daddy’s attempt to attract different fan bases. The company can send its top-rated products (or products that best relate to the content of these influencers) and ask each influencer to review the product or create videos demonstrating the use of the products. Aesthetically pleasing videos of the “day in my life” vlog videos of influencers are highly trending right now across Tik Tok and Instagram channels. Satisfying cleaning videos are also trending across multiple platforms. For example, Tik Tok influencer, Kaeli Mae, creates content revolving around the use of Amazon home products and how she incorporates them into her life. She has a large following of 13.6 million followers with strong engagement under each post. Targeting influencers such as herself would help promote Scrub Daddy to the Gen Z demographic. Another factor to consider would be reaching out to influencers with different fan bases. For example, Scrub Daddy can target influencers who have different gender fan bases or even influencers who create content unrelated to lifestyle - but are also very relatable to the targeted demographic. The following are influencers with established, yet different fan bases: ● @GriffinMaxwellBrooks ● @AJTaughtYou ● @AllisonKutch ● @VictoriaParis

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● @KevinGalaBay With an established list of influencers to work with Scrub Daddy should send their existing subscription boxes with some additional details as PR boxes. Additional details including eccentric packaging and limited-edition items. Having a subscription box is convenient because replacing and buying sponges isn’t on the forefront of most people’s mind. However, Scrub Daddy doesn’t advertise their subscription box other than the listing on their website. By sending the modified box to influencers it will advertise that there is a subscription box. Sponges need to be replaced and this would give people the fun opportunity to get surprised seasonal sponges that are not sold as commonly in stores. For the subscription boxes we send to influencers they should include one of the Scrub Daddy chains. Comment sections across Twitter and TikTok were filled with people loving it, saying they want one, and to release it as merch. By doing something as small as including a surprise, wanted and unexpected item this would lead to more shares and excitement around the release of the PR boxes.

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References Scrub daddy – America's favorite sponge . Scrub Daddy America's Favorite Sponge. (n.d.). Retrieved February 16, 2023, from https://scrubdaddy.com/ Website, A. T. E. E., & Author TeamEE. (2022, March 4). Is scrub daddy eco-friendly? Ethically Engineered. Retrieved February 16, 2023, from https://www.ethicallyengineered.com/is-scrub-daddy-eco-friendly/ Scrub daddy announces their recycling rewards program . Business Wire. (2021, April 22). Retrieved February 16, 2023, from https://www.businesswire.com/news/home/20210422005753/en/Scrub-Daddy-Announces- Their-Recycling-Rewards-Program Bizjournals.com. (n.d.). Retrieved February 16, 2023, from https://www.bizjournals.com/philadelphia/news/2022/02/21/how-viral-tiktok-fame- propelling-scrub-daddy- 100m.html#:~:text=The%20Pennsauken%2Dbased%20sponge%20and,Queen%20of%20Q VC%22%20Lori%20Greiner. Scrub daddy - lori greiner: Inventor & entrepreneur: Home . Lori Greiner: Inventor & Entrepreneur | Home. (2021, September 15). Retrieved February 16, 2023, from https://lorigreiner.com/newsroom/products_cpt/scrub- daddy/#:~:text=Started%20with%201%20product%20(America's,and%20sold%20in%201 7%20countries. Intelligence, Insider. “US Gen Z Social Media User Stats (2020-2025).” Insider Intelligence , 19 Jan. 2023, https://www.insiderintelligence.com/charts/us-genz-social- media-users/.

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Scrub Daddy

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