BUS 330 WK1 DISCUSSION 1

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University Of Arizona *

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Marketing

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Feb 20, 2024

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Uploaded by ChiefNightingale3206

Brand: Taco Bell Evaluate the four utilities of customer value for the brand you chose and explain the reasons you selected the brand. The four utilities of customer value are Form, Time, Place and Ease of possession. Form: Taco Bell is known for offering a variety of Mexican inspired foods that are quickly prepared, affordable, filling, and customizable. Time: Taco Bell’s products are available to their consumers during the early morning for breakfast and wee hours of the night for late dinners or a midnight snack. There are several locations that are open 24 hours a day. Place: Taco Bell has thousands of locations located in the United States and in several other countries. Consumers have the option of dining in, utilizing the drive through, and even placing orders online via the website or mobile app for pick up or delivery. Ease of Possession: A s mentioned before Taco Bell’s products are affordable, filling, customizable and quickly prepared. The chain also has a value menu and offers online exclusives and group packages. I selected Taco Bell because they are a successful and popular fast-food chain. Provide a link to a representative tweet from your brand that you believe captures its unique selling proposition (USP). https://twitter.com/tacobell/status/1587601157421207554?s=20 Using your textbook, define what constitutes a USP in your own words I would define USP as an explanation of why your service or product is more desirable than the competitors. For example, Taco Bell makes tacos like any other chain, however, they are always advertising specialty items such as the Mexican pizza or Yellowbird fries. How is USP reflected in your chosen tweet? In the tweet Taco Bell is making creating a positive impact for teenagers and young adults to assist them with their education through their Live Mas Scholarship program. Analyze the three main aspects of Kotler’s Marketing 3.0 proposition for your brand: Customers’ demand for engagement and collaboration- Taco Bell has grown more widespread with the usage of social media, and through these various platforms, they employ tools to become more creative with advertisements, reaching more people and allowing them to be creative with their brand as well. The globalization paradox- Taco Bell has thousands of locations located in the United States and in several other countries.

The Drive for Self-Actualization- Taco Bell realized that their target audience are individuals between the ages of 16-34 years old. Their advertising consists of comedy, education and young and fun events. Reference: Taco Bell . (n.d.). https://www.yum.com/wps/portal/yumbrands/Yumbrands/company/our- brands/taco-bellLinks to an external site. White, S. (2019). Principles of marketing (2nd ed.) . Bridgepoint Education.

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