Discussion3
Hello Class,
I recently came across a marketing campaign by a popular fast-food chain that introduced a new burger to their menu. The campaign was centered around the tagline "Bigger, Juicier, and Tastier" and featured mouth-watering visuals of the burger. Market research must have played a crucial role in developing this marketing campaign. The fast-food chain would have conducted extensive research to understand the preferences and tastes of its target audience. They would have analyzed
data on the popularity of their existing menu items, customer feedback, and competitor offerings to identify gaps in the market that they could fill with their new burger. The marketing team running this campaign would want to collect data analytics on the effectiveness of their campaign. They would want to track metrics such as website traffic, social media engagement, and sales figures to measure the impact of their marketing efforts. They may also want to collect data on customer demographics, such as age, gender, and location, to better understand their target audience and tailor their marketing messages accordingly. Overall, market research and data analytics are critical components of any successful marketing campaign. By gathering and analyzing data, companies can make informed decisions and develop targeted marketing strategies that resonate with their customers.
Reference:
Www.smartbugmedia.com. https://www.smartbugmedia.com/blog/the-5-step-marketing-research-
process#:~:text=FAQ%20%233%3A%20What%20are%20the
Karlovitch, S. (2022, October 6).
Burger King crowns the consumer king with new “You Rule” tagline
.
Marketing Dive. https://www.marketingdive.com/news/burger-king-whopper-you-rule/633449/
