Discussion6

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University of Phoenix *

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574

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Marketing

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Feb 20, 2024

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docx

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1

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Discussion6 Hello Class,  Procter & Gamble (P&G) is a consumer goods manufacturer that is known for its extensive range of products related to personal care, health, and home. It is considered the industry leader, thanks to its continuous innovation and marketing efforts. P&G operates in over 180 countries and exports its goods to more than 160 of those nations. With a strong global presence and a diverse product portfolio, P&G is a company that has a significant impact on the consumer goods industry. Zip Code- 35226 P&G's capacity to reach customers via several channels, its extensive product selection, and its high brand equity are the primary product and brand factors that make the company suitable to meet the requirements of the urban market. P&G has a significant presence in the urban market since its goods are sold in a wide range of retail establishments, such as supermarkets, supercenters, pharmacies, and department shops. Urban customers are also familiar with and have faith in the brands manufactured by P&G.   P&G can meet the requirements of the urban market based on the significant market share and sales growth it has achieved in this sector. Tide, Pampers, Ariel, Gillette, and Old Spice are just a few of the products that are part of the robust portfolio that P&G has and which are popular with urban customers. The business has an extensive distribution network, which allows it to reach metropolitan customers via a myriad of different channels. P&G also makes significant investments in marketing and advertising to connect with urban customers. Reference:  https://www.claritas.com/MyBestSegments/Default.jsp?ID=701044879 https://www.forbes.com/companies/procter-gamble/#3f75f2b97a0b   https://www.pg.com/en US/company/about us/index.shtml
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