Prior to beginning work on this discussion, read Chapter 4: Social and Cultural
Environments, and Chapter 5: The Political, Legal, and Regulatory Environments. You
will be referring to these required readings to answer the discussion directives listed
below. Additionally, browse through all three categories in Procter & Gamble’s
Brands
webpage.
For this discussion, you will assume you are the global marketing VP of Coca-Cola or
Pepsi-Cola, two highly successful global brands. Select one of the two companies and a
country to operate in. Watch the following videos as they will help you to gain some
insight on the companies:
●
Davos 2011 Muhtar Kent, CEO, CocaCola
●
PepsiCo Success Story | List of Brands PepsiCo Owns | How PepsiCo Got
So BIG ??
For your initial post, address the following directives, and support your answers using
theories discussed in Chapter 4 and Chapter 5 of your text:
●
Explain your selected country’s society and their culture.
○
What are the differences and similarities of their culture to the
culture of the United States?
●
Determine what social, cultural, political, or legal or regulatory characteristics
you would need to take advantage of to avoid unneeded and costly
adaptations of the marketing mix.
○
Using examples, what theories in Chapter 4 support your
conclusions?
●
Create a short strengths, weaknesses, opportunities, and threats (SWOT)
analysis, and list three key points in each area of your
SWOT Analysis
that
you believe are most important to understand and recognize for successfully
sustaining your brand and business in that country. Focus primarily on global
environment criteria related to your company (i.e., economic, trade, social
and cultural, political, legal, and regulatory environments).
