Jay Mayer
MKT 345
2/24/2022
Professor Hawkins
Consumer Response to Marketing
When it comes to spreading the word about Lululemon, its web advertising has done an excellent job. Display advertising appears nearly pointless in today's world since everything is done online. This is how Lululemon thinks beyond the box when promoting its products. There are several benefits for businesses to use social media and save money. Lululemon employs Instagram as their top social media advertising platform, with more than 3.3 million followers. (https://www.instagram.com/p/CGLkSFHJkKO/) Lululemon has enlisted Yoga and fitness teachers as ambassadors to help spread the word about the company on social media. Consumers are reminded of how important mental health is in a particular Instagram post by Kate Horsman. To help connect with customers who are dealing with mental health issues or stress, the company conveys what it stands for. Using Instagram's "live" feature, Lululemon organizes live events that their target audience may attend. Because of this, they can inspire and excite their customers regularly. Lulu also utilizes Facebook as a means of interacting with its consumers. (https://www.facebook.com/lululemon/) It is a way to introduce new items, promote future events, and engage with consumers directly via comments. Another example of
