Week 1 Case Assignment Buffalo Wild Wings

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School

Keiser University *

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Course

MAR1011

Subject

Marketing

Date

Feb 20, 2024

Type

docx

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Uploaded by HighnessOxideAlpaca23

Lauralee Conklin Introduction to Marketing Week 1 Case Assignment Questions for Discussion 1) Describe the Buffalo Wild Wings market offering based on the concepts of needs, wants, and demands, differentiating the three. 1. Buffalo Wild Wings Market Offering: - a part of the marketing concept (pg. 32) Value and satisfaction: The establishment provides a diverse selection of menu options, encompassing chicken wings and beverages, to satisfy both the demand for nourishment and pleasure. Thus understanding the marketplace and customers utilizing the five core marketplace concepts by setting forth a “value proposition”, managing customer relationships and capturing customer value. Pg.14-15. Their goals depend on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do (pg 32) A) NEEDS: Buffalo Wild Wings is a go-to spot for people looking to fulfill their most fundamental hunger. Chicken wings are a mainstay in their diet, thus they frequent the restaurant specifically for those wings, personally better than the competitors do. (pg 10) B) WANTS: (Pg. 6-7) Buffalo Wild Wings satisfies clients' cravings for a sports-oriented ambiance and specialized services. Patrons desire to view athletic competitions in a vibrant setting, a demand that the establishment fulfills by offering many high-quality televisions throughout, tableside tablets, sports-inspired embellishments, and interactive endeavors such as the Blazin' Wing Challenge, and new engaging positions such as Guest Experience Captain as host “making sure every customer's whim is met”. C) Demand: ( are “ wants” backed by purchasing power) (pg 6). Buffalo Wild Wings effectively satisfies customers' needs and desires while also generating a strong demand for its products and services. Customers actively pursue the distinctive experience provided by the restaurant, resulting in increased foot traffic, length of stay, and sales that add up to the most value and satisfaction. Customer engagement and customer management also help create these strategies (pg. 20 & 33). 2. Success and Stagnation in Customer Perceived Value:

Lauralee Conklin Introduction to Marketing Success : (pg. 544) Buffalo Wild Wings achieved initial success by providing a distinctive customer experience centered around enhancing the sports fan experience. In addition to its culinary offerings, the restaurant cultivated a captivating ambiance through the inclusion of numerous televisions, interactive competitions, and tailored customer assistance. Stagnation: (pg. 544) In a saturated market, Buffalo Wild Wings lost emphasis on its unique selling point (USP) and failed to differentiate. Changing customer tastes accelerated this decrease, reducing foot traffic and revenues. To fix this, the company started a turnaround plan to rebrand and improve dining. 3. Which of the Five Marketing Management Orientations Best Apply: (Pg. 10) There is a strong connection between Buffalo Wild Wings' business strategy and both the Societal Marketing Concept (pg. 13) and the Marketing Concept (pg. 12). This is because, in addition to catering to customers' wants and requirements, they take into account the larger social and environmental impacts of its operations. 4. Evaluation of Turnaround Plan : (Pg. 544) Buffalo Wild Wings' turnaround plan relies on addressing critical concerns and adapting to market circumstances. Enhancing the dining experience, menu innovation, and focused marketing techniques, it shows a proactive commitment to brand revitalization. The plan's success depends on its capacity to engage customers and sustain growth in a competitive market while keeping value in an ever-changing market, it’s hard to predict if their plans will turn things around. There’s economy, and competition to consider as well as how customers respond to their new menus, promotions & advertising, with a younger customer focus, plus their focus on “unique dining experience and best in class (pg 544)”, they have fun and wonderful campaigns and with all this in mind, a solid foundation. I do believe they will pull through with all their changes & expertise. (pg 49 Customer Value–Driven Marketing Strategy)

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