MARK 3337 Chapter 1 Quiz

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University of Houston *

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3337

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Marketing

Date

Feb 20, 2024

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pdf

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2

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Chapter 1 Quiz Started: Jan 24 at 9:43am Quiz Instructions Select the best answer from Chapter 1 material 1 pts Question 1 1. Select the answer that best defines who sells: All of these Account Manager Strategic Accounts Manager Sales Consultant Students 1 pts Question 2 The Personal Selling Philosophy involves 3 prescriptions. Which of the following is NOT one of them? creates the pricing strategy adopts the marketing concept values personal selling assumes the role of a problem solver or partner 1 pts Question 3
Quiz saved at 9:48am True or False: Careers in selling offer financial awards, recognition, security, and opportunities for advancement, when compared with other occupations. True False 1 pts Question 4 The principles of selling can be learned and applied by people whose personal characteristics are quite ____________. different similar 1 pts Question 5 Manufacturer, Distributor, Missionary Salesperson, Industrial Customer make up the _____Selling Channel. B2B B2C Services Submit Quiz
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