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Nov 24, 2024

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Appendix Questionnaire Data is gathered from Linkedin Platform from the well-known profiles. The participants are Simone Servadio, Asma Razak, and Roseline Onyari. All the participants are related to the field of education and UK fashion industry. However, having the ethical consideration, participants have urged to not to disclose their particular response with the identification. Participant Questionnaire 1: Sustainable Material Usage Which sustainable materials does your company currently use in fashion products? (Select all that apply)  Organic cotton  Recycled polyester  Tencel/Lyocell  Hemp  Recycled leather  Other (please specify) What was the primary motivation for your company to adopt sustainable materials in fashion products?  Environmental responsibility  Meeting consumer demand  Regulatory requirements  Cost savings  Other (please specify) How has the integration of sustainable materials affected the quality of your fashion products?  Improved quality  No significant change  Decreased quality  Not applicable Have you encountered any specific challenges when using sustainable materials in fashion design? (Select all that apply)  Sourcing reliable suppliers  High material costs  Limited design options

 Consumer misconceptions  Other (please specify) How does your company communicate the use of sustainable materials to customers?  Eco-friendly labeling  Marketing campaigns  Product descriptions  Sustainability reports  Not communicated Questionnaire 2: Industry Trends and Future Outlook In your opinion, what are the most significant trends in sustainable material usage within the fashion industry? (Select all that apply)  Increased use of natural dyes  Reduced water consumption  Adoption of circular fashion practices  Focus on transparency and traceability  Innovative recycling technologies  Other (please specify) How do you anticipate the adoption of sustainable materials evolving in the fashion industry over the next 5-10 years?  Significantly increasing  Slow but steady growth  Remaining relatively stable  Declining To what extent do government regulations or industry standards influence sustainable material practices in fashion?  Major influence  Some influence  Minor influence  No influence Are there any emerging sustainable materials or technologies you believe will have a significant impact on the fashion industry?  Yes  No Questionnaire 3: Challenges and Opportunities

What do you see as the primary challenges designers and fashion brands face when working with sustainable materials? (Select all that apply)  Sourcing reliable suppliers  High material costs  Limited design options  Consumer misconceptions  Other (please specify) How can these challenges be addressed or overcome in the industry? (Select all that apply)  Collaborative efforts among industry stakeholders  Government incentives and support  Advances in sustainable material technology  Consumer education  Other (please specify) What are the potential opportunities for designers and brands that embrace sustainable material innovation in their designs?  Increased market demand  Positive brand image  Cost savings  Access to eco-conscious consumers  Other (please specify) Do you have any advice for aspiring designers interested in incorporating sustainable materials into their fashion designs?  Yes (use the unique ideas to work better not just different but better to aspire others)  No Participant Questionnaire 1: Sustainable Material Usage Which sustainable materials does your company currently use in fashion products? (Select all that apply)  Organic cotton  Recycled polyester  Tencel/Lyocell  Hemp  Recycled leather

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 Other (please specify) What was the primary motivation for your company to adopt sustainable materials in fashion products?  Environmental responsibility  Meeting consumer demand  Regulatory requirements  Cost savings  Other (please specify) How has the integration of sustainable materials affected the quality of your fashion products?  Improved quality  No significant change  Decreased quality  Not applicable Have you encountered any specific challenges when using sustainable materials in fashion design? (Select all that apply)  Sourcing reliable suppliers  High material costs  Limited design options  Consumer misconceptions  Other (please specify) How does your company communicate the use of sustainable materials to customers?  Eco-friendly labeling  Marketing campaigns  Product descriptions  Sustainability reports  Not communicated Questionnaire 2: Industry Trends and Future Outlook In your opinion, what are the most significant trends in sustainable material usage within the fashion industry? (Select all that apply)  Increased use of natural dyes  Reduced water consumption  Adoption of circular fashion practices  Focus on transparency and traceability  Innovative recycling technologies  Other (please specify)

How do you anticipate the adoption of sustainable materials evolving in the fashion industry over the next 5-10 years?  Significantly increasing  Slow but steady growth  Remaining relatively stable  Declining To what extent do government regulations or industry standards influence sustainable material practices in fashion?  Major influence  Some influence  Minor influence  No influence Are there any emerging sustainable materials or technologies you believe will have a significant impact on the fashion industry?  Yes  No Questionnaire 3: Challenges and Opportunities What do you see as the primary challenges designers and fashion brands face when working with sustainable materials? (Select all that apply)  Sourcing reliable suppliers  High material costs  Limited design options  Consumer misconceptions  Other (please specify) How can these challenges be addressed or overcome in the industry? (Select all that apply)  Collaborative efforts among industry stakeholders  Government incentives and support  Advances in sustainable material technology  Consumer education  Other (please specify) What are the potential opportunities for designers and brands that embrace sustainable material innovation in their designs?  Increased market demand  Positive brand image

 Cost savings  Access to eco-conscious consumers  Other (please specify) Do you have any advice for aspiring designers interested in incorporating sustainable materials into their fashion designs?  Yes – Focus on the market/consumer demand with regular market research  No Participant Questionnaire 1: Sustainable Material Usage Which sustainable materials does your company currently use in fashion products? (Select all that apply)  Organic cotton  Recycled polyester  Tencel/Lyocell  Hemp  Recycled leather  Other (please specify) What was the primary motivation for your company to adopt sustainable materials in fashion products?  Environmental responsibility  Meeting consumer demand  Regulatory requirements  Cost savings  Other (please specify) How has the integration of sustainable materials affected the quality of your fashion products?  Improved quality  No significant change  Decreased quality  Not applicable Have you encountered any specific challenges when using sustainable materials in fashion design? (Select all that apply)  Sourcing reliable suppliers  High material costs

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 Limited design options  Consumer misconceptions  Other (please specify) How does your company communicate the use of sustainable materials to customers?  Eco-friendly labeling  Marketing campaigns  Product descriptions  Sustainability reports  Not communicated Questionnaire 2: Industry Trends and Future Outlook In your opinion, what are the most significant trends in sustainable material usage within the fashion industry? (Select all that apply)  Increased use of natural dyes  Reduced water consumption  Adoption of circular fashion practices  Focus on transparency and traceability  Innovative recycling technologies  Other (please specify) How do you anticipate the adoption of sustainable materials evolving in the fashion industry over the next 5-10 years?  Significantly increasing  Slow but steady growth  Remaining relatively stable  Declining To what extent do government regulations or industry standards influence sustainable material practices in fashion?  Major influence  Some influence  Minor influence  No influence Are there any emerging sustainable materials or technologies you believe will have a significant impact on the fashion industry?  Yes  No

Questionnaire 3: Challenges and Opportunities What do you see as the primary challenges designers and fashion brands face when working with sustainable materials? (Select all that apply)  Sourcing reliable suppliers  High material costs  Limited design options  Consumer misconceptions  Other (please specify) How can these challenges be addressed or overcome in the industry? (Select all that apply)  Collaborative efforts among industry stakeholders  Government incentives and support  Advances in sustainable material technology  Consumer education  Other (please specify) What are the potential opportunities for designers and brands that embrace sustainable material innovation in their designs?  Increased market demand  Positive brand image  Cost savings  Access to eco-conscious consumers  Other (please specify) Do you have any advice for aspiring designers interested in incorporating sustainable materials into their fashion designs?  Yes (There must be different options/alternatives available in order to succeed in the fashion industry).  No

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