Complete a Marketing Project Situation Analysis

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Nov 24, 2024

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ASSIGNMENT: COMPLETE A MARKETING PROJECT SITUATION … 1 Assignment: Complete a Marketing Project Situation Analysis Name: Institutional Affiliation:

ASSIGNMENT: COMPLETE A MARKETING PROJECT SITUATION … 2 Assignment: Complete a Marketing Project Situation Analysis Introduction The introduction of a superior mobile handset, such as Alanis X, should be evaluated. The main reason for this comes from the fact that there may be other products that are more superior compared to it. Also, the operating system and the handset’s multi-touch features should be analyzed to identify its influence on the market and the perceptions that customers have towards it. With the phone being considered as a superior smartphone, its position in the market will be significant in improving operations. The evaluation of internal and external factors creates a need to look at its SWOT factors. Evaluation of the Strength, Weakness, Opportunities, and Threats of the Product Just like any other product in the market, customers may choose to either like Alanis X or hate it. The situation calls for a little introduction to the product. The evaluation of SWOT factors looks into the strengths, weaknesses, opportunities, and threats of the product. Strengths of the Alanis X Mobile Handset The first factor looks into its brand equity. Alanis X is manufactured with one of the most superior companies in the international mobile market. The company enjoys strong brand equity. Therefore, the Alanis X mobile handset is considered as having a promise. Secondly, the tag of innovation is another major strength of the brand. The company has applied its tag of innovation to its product. The features of the Alanis X mobile handset ensure that it revolutionizes almost all products in the market by influencing innovation. Consumer loyalty is another significant factor to consider. The product will proudly proclaim a superior position in front of the international mobile markets. Brand loyalty for the company means that it can be compared to the two competing

ASSIGNMENT: COMPLETE A MARKETING PROJECT SITUATION … 3 giants in the market-Apple and Samsung. Alanis X has an amazing operating system and software compared to its customers in the market. A market enjoys a product because of its capacity to ensure better experiences among customers (Itohisa, 2013). The amazing operating system creates more possibilities for flexibility and speed for mobile handsets. Weaknesses of the Alanis X Mobile Handset The first weakness may revolve around its price segmentation. The company should not introduce premium pricing for such markets considering that customers will go for already trusted products from Samsung, Huawei, and Apple. The company should just focus on its standardized prices for the customers in the market. The second weakness revolves around the restrictions of the phone. Alanis has unnecessary restrictions on the mobile phone out of the box. It does not have Bluetooth. Also, it lacks an expandable memory slot. An individual may not be able to remove the battery. Therefore, this creates some problems when it comes to pricing the product highly compared to competitors such as Samsung, Nokia, Apple, and Huawei, among others. Considering that the Alanis X is among the first mobile handset for the company, it means that there is no variety. The markets in Africa have large populations, which demand focus on precision on the designs and features manufactured by the company. Lack of variety on the company forces customers to look for alternatives. Opportunities of the Alanis X Mobile Handset The first opportunity revolves around the potential of the markets associated with smartphones. The markets in Africa, Asia, and the rest of the world are diverse and continue to grow. Therefore, it means that they serve as platforms with potential customers to increase revenues and build a profitable framework for the company. The second opportunity is that the world continues to experience continued technological advancement. Therefore, customers

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ASSIGNMENT: COMPLETE A MARKETING PROJECT SITUATION … 4 demand highly-innovative products with unique features. Innovative products mean that a company may move a notch higher in terms of the market position and shares. The third opportunity is the dependency of companies on digitization. Digitization provides companies with an opportunity to market products and remain relevant in the market (Hu, Wen, Chua, & Li, 2014). The addiction of customers on the internet and apps creates a need for the company to create products that meet their demands. Alanis X has an opportunity to remain powerful by increasing the spending powers among customers. Another significant opportunity is the geographic expansion of the company. Alanis X may be sold into any given market. Threats of the Alanis X Mobile Handset The first threat revolves around the iOS system produced and marketed by Apple Incorporation. People prefer products due to their functionality and accessibility. Apple products are preferred because individuals think that they create a sense of class among them. Secondly, competitors such as Samsung, Huawei, and Google are also taking a large share of the market, which makes it hard for a company such as Alanis X to remain on top of the competition. The above competitors are always on the verge of ensuring that they produce more products with high-precision levels. Also, the pricing of their products provides the company with a greater threat of surviving the market. Poor innovation status is the third threat. With the new product in the market, the company has to consider producing an innovative product for the market to counter competition (Booth, 2014). The threat of the brand losing its shine in the market is another important threat to consider. Consistency as a brand for the product means that it has to remain above market value for it to remain relevant in the market.

ASSIGNMENT: COMPLETE A MARKETING PROJECT SITUATION … 5 Conclusion SWOT analysis shows that the company can maintain its market share. It also evaluates the performance of Alanis X in the market by ensuring that it meets the demands and preferences of the market. Alanis X has an opportunity of strengthening its market position by evaluating its marketing approaches, competition, and relationship with the customers around it. With the evaluation of SWOT, the company may build on its brand exposure.

ASSIGNMENT: COMPLETE A MARKETING PROJECT SITUATION … 6 References Booth , A. (2014). Wage determination and imperfect competition. Labour Economics, 30 , 53- 58. Hu, H., Wen, Y., Chua, T., & Li, X. (2014). Toward scalable systems for big data analytics: A technology tutorial. IEEE access, 2 , 652-687. Itohisa, M. (2013). Overlapping and Frontloading: Seeking an Effective Product Development Process. Annals of Business Administration Science, 12 , 291-309.

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