WK09 Reflection - Pricing, Promotion & Place (Distributions) Decisions

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Brigham Young University, Idaho *

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380

Subject

Marketing

Date

Nov 24, 2024

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docx

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1

Uploaded by DeanRamMaster2093

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Scenario #1: You are the European Regional Marketing Manager and work with several licensed distributors in different countries who place your Diet Food products in health food stores. Your product is positioned as a nutritionally sound and you focus on the benefits of maintaining a healthy lifestyle. The marketing person from one of the distributors comes to you with a proposal for an ad campaign in their country that shows a woman with very revealing attire and a lewd expression. He insists that "sex sells" in his market. How should you handle this situation? Every company’s aim is to meet the needs of customers whiles obtaining revenue to help expand the company later in the future. One needs to know that temptation is available in all various ways, and it depends on an individual; if he wants to take the offer to grow or diminish a company's reputation. My product meets the needs of customers in a healthy way and my company main mission is to retain a healthy lifestyle among people no matter the culture or background. A healthy lifestyle goes a long way thus a healthy mind, body, soul. For my product to reach its clients, adequate advertisements are encouraged to make others aware of what the company deals in, and the advertisement campaign will have to be captured in a decent manner. I will not encourage an advert campaign which shows revealing attire to capture the attention of people. I will encourage a decent model to help in promoting the product or will not use any model to promote but will just go natural and simple. Also, I will make other countries understand why having such idea (revealing attire and a lewd expression cannot be encouraged in the business). I will also retain myself from such business clients who are not ready to correspond to the company’s mission and goals besides there are a lot of people willing to invest without asking for an indecent advice. I will have to be patient with them and learn to talk nicely without sounding or looking rude because body language is key in all things. When, the distributors say sex sells, I will have a personal dialogue with him to understand his point of view why he or chose that and if there are alternatives to help grow the business again with having someone revealing his attire. There is always a solution to everything and thus one can use a voice record to advertise a company's product than using a revealing attire person to help showcase a product.
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