Unit 6 Critical Thinking Questions

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Nov 24, 2024

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1. Imagine that you are an event planner who focuses on planning conventions and events for various businesses and industry professionals. Your current task is to plan an event for sales professionals from various industries traveling from all over the globe. What are the elements of a convention that you will need to plan? Conventions overlap with other segments within the hospitality and tourism industry—what other arrangements might you need to make when planning the convention? How could you meet the specialized needs of sales professionals with the convention you are planning? Planning a convention for sales professionals from various industries involves careful consideration of multiple elements to ensure a successful and productive event. Here are the key elements to focus on. Venue Selection, choose a venue that is easily accessible for international and domestic travelers, preferably close to major airports and public transportation. Ensure the venue can accommodate the expected number of attendees, with separate areas for keynote sessions, breakout sessions, and exhibition space—secondly, technology and audio-visual setup. Ensure the venue is equipped with state-of-the-art audio- visual equipment for presentations and interactive sessions, and have technical support on standby to address any issues promptly. I would also focus on catering and hospitality. Cater to different dietary preferences and restrictions, and consider VIP lounges or special services for key attendees. Spelicazed needs include sales training sessions. I would Incorporate specialized sessions focusing on the latest sales strategies and tools. Also allocating a space for companies to demonstrate cutting-edge sales technologies. While also Facilitating opportunities for attendees to generate leads and network with potential clients. 2. Janelle owns a business within the hospitality and tourism industry and recently let an employee go because the employee’s lack of productivity was beginning to negatively impact the company’s profit margin. Provide a description of what this employee’s lack of productivity may have looked like and analyze potential ways that it could have impacted the profit margin. Feel free to fabricate or create a hypothetical situation. Scenario: Janelle owns a boutique travel agency specializing in personalized vacation packages. She recently let go of an employee, Sarah, due to her declining productivity. Sarah was responsible for managing customer inquiries, coordinating travel itineraries, and ensuring a seamless booking process. One of the lack of productivity indicators was delayed response to customer inquiries. Sarah consistently took an extended time to respond to customer inquiries, whether through email or phone calls. This resulted in potential clients seeking services elsewhere due to slow communication. Because of the lost business opportunities this led to a decrease in overall revenue. Another reason is booking errors and inefficiencies. Sarah's lack of attention to detail led to frequent booking errors, such as incorrect travel dates, accommodation preferences, or excursion choices. This not only frustrated clients but also required additional resources to rectify mistakes. Booking errors and inefficient service tarnished the agency's reputation. Negative reviews and word-of-mouth spread, affecting the company's ability to attract new clients and retain existing ones. 3. Imagine that you are planning a local arts festival on a low budget. How would you determine who to market the event to? How would you market this event? What are the advantages and

disadvantages to your marketing choices? How does operating in a free enterprise system impact your marketing decisions? Explain. In planning a local arts festival on a limited budget, the key to successful marketing lies in understanding the target audience and adopting cost- effective promotional strategies. Firstly, I would conduct thorough research and engage with the local community to learn their interests, demographics, and preferences regarding arts and culture. In terms of marketing, I would heavily rely on free or low-cost channels such as social media campaigns, community flyers, local press, and email newsletters. Leveraging the power of social media platforms allows for broad outreach without incurring significant expenses, while local collaborations and grassroots efforts like distributing posters in high-traffic areas contribute to community engagement. Conversely, the reach might be limited compared to more extensive, resource-intensive campaigns, and there could be increased competition for attention in a local setting. Operating within a free enterprise system impacts marketing decisions by emphasizing the need to stand out creatively, effectively communicate the festival's uniqueness, and compete for attendees' attention amidst other entertainment options. 4. Imagine that you are the event manager for a music concert. What are some of the possible risks that guests might face at the event? What would you do to reduce these risks? Identify the safety and security practices that event planners and managers need to consider when planning an event specific to the music concert and in general. As the event manager for a music concert, it's crucial to identify and mitigate potential risks to ensure the safety and security of guests. Here are some possible risks and corresponding risk mitigation strategies. Medical Emergencies: Risk: Attendees may experience health issues, such as dehydration, heatstroke, or substance- related problems. Mitigation: Provide medical stations with trained personnel, distribute water stations throughout the venue, and communicate health and safety guidelines to attendees. Crowd Management: Risk: Overcrowding, leading to potential stampedes or difficulty in evacuating the venue during emergencies. Mitigation: Implement a well-designed crowd management plan, including controlled entry and exit points, clear signage, and trained staff to handle crowd flow. Security Threats: Risk: Potential for theft, violence, or terrorism. Mitigation: Implement stringent security measures, including bag checks, metal detectors, and coordination with local law enforcement. Encourage a "See Something, Say Something" culture. 5. Events may use paid staff or volunteers. Compare and contrast the advantages and disadvantages of having paid staff for an event versus volunteer staff. Using paid staff for an

event offers distinct advantages such as professionalism and expertise. Paid staff members are often experienced in event management, providing a level of proficiency and know-how that can be crucial for the success of the event. Their commitment and accountability are generally higher due to financial compensation, ensuring reliability and dedication throughout the planning and execution process. However, employing paid staff comes with the downside of increased costs, potentially limiting the number of staff members and requiring ongoing budget considerations. On the other hand, utilizing volunteer staff for an event can bring unique advantages, particularly in terms of passion and enthusiasm. Volunteers are often motivated by a genuine interest in the event or cause, contributing positive energy that enhances the overall atmosphere. Cost savings represent a significant benefit, as volunteers can substantially reduce labor expenses, allowing for greater flexibility in the budget to allocate resources elsewhere. However, relying on volunteer staff comes with challenges, including concerns about reliability. Volunteers may have unpredictable availability, and there is a risk of some not fulfilling their commitments, leading to gaps in staffing. Training requirements may also be higher, as volunteers may lack professional experience in event management.

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Unit 6 Critical Thinking Questions

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