27
.
Soft drink companies advertise
rival brands by name. This type of advertising is best described as
_____. a. pioneer
b. advocacy
c. comparative
d. defensive
e. selective
c. comparative
28
.
Brands that are promoted through comparative advertising are
most likely to be
._____
a. market leaders
b. brands that are attempting to compete with market leaders
c. primarily services rather than tangible goods
d. attempting to compete on a non-price basis e. competing in a
less competitive market
b. brands that are attempting to compete with market leaders
29
.
The advertising campaign for Crest toothpaste lets consumers
know about its newest flavor, and also mentions its history as an
established brand. The ad also mentions Crest's advantages and
benefits. Crest's advertising would be classified as
._____
a. repetitive advertising
b. reminder advertising
c. pioneer advertising
d. advocacy advertising
e. reinforcement advertising
b. reminder advertising
30
.
An advertisement for a multivitamin that claims, "We still bring
you everything you need to get through your day in one pill," would
most likely be considered as _____ advertising
.
a. reinforcement
