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Nike’s Value Proposition and Re-proposition
Nikes is one of the well-established brands in the world, focused on the production of
sportswear. The company produces quality products, and it can directly communicate to
customers what it can deliver (Galli, 2021). Therefore, the value proposition of the company
entails producing quality products, which are also made from materials that are premier and
applying the most recent technology. The main focus is to ensure that they are fashionable and
attractive to the consumers’ tastes and preferences. To ensure that Nike maintains value for
customers, it has established a business model different from other companies called the DTC
strategy (Liu et al., 2021). The model in full is Direct to Consumer, where the major focus is to
lower the costs incurred in supplying the products, which later influences the price of the
product. In most cases, the prices of the products are affordable and low, which creates value for
the consumers (Prior, 2021). Their quality is also paramount as the products will always have to
move directly from the manufacturer to the consumer. Further, Nike uses value using sustainable
and friendly materials for the market. Such is always included in the product’s description,
attracting customers to purchase the product. For instance, the figure below shows a simple
product description of Nike, which attracts the customer
