Activity 2

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School

Mercury College Of Arts And Science *

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Course

BSBFIN401

Subject

Marketing

Date

Nov 24, 2024

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docx

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Uploaded by CommodoreCloverMosquito29

Activity 2: This activity is in continuation with previous activity. In this activity, you are supposed to discuss about designing the marketing communication plan with you other staff members while keep following points in mind:  Steps in marketing communication research Determine whether the issue is a problem or an opportunity : Determining the problem is the most crucial step in the marketing research procedure. You must first choose what you hope to learn from the research before you can do research and gather data. When conducting marketing research, articulating the issue you're trying to resolve will help you decide what data you'll need and how to get it. This will assist your business in identifying the greater issue or opportunity, such as the best way to address market share loss or introduce a new product to a certain market segment. Create inquiries that will assist you in identifying your issue (or opportunity) and analyzing all likely causes so that your research can be narrowed to the information you need to address the issue or decide how to take advantage of the opportunity. Create a marketing research plan : o Consumers and prospects should be questioned. One or two-on-one interviews or a focus group could be employed for this. You can select the most qualified interview candidates by using the research challenge you've outlined as a guide. o Create a survey using SurveyMonkey. o User testing needs to be done on your landing page or website (s). Use heat mapping tools like Hotjar or Lucky Orange and website analytics tools like Google Analytics or HubSpot analytics to track results. This is a low-cost method that can provide a wealth of information and statistics about how your current or potential customers react to something, whether it's fresh messaging or branding or a redesigned product or service you're considering offering. You can improve your research study and cut down on time when assessing all of your research possibilities by looking at what other organizations have done to handle a problem or seize an opportunity. In marketing research, this is known as secondary data because it has already been gathered by another party, as opposed to primary data, which you would gather through your research study.

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