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Business Institute of Pennsylvania *

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Marketing

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Nov 24, 2024

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Surname 1 Student’s Name Professor’s Name Course Name Date Budgeting projections for 2024, 2025 and 2026 2024 Marketing Budget Allocation • Total marketing budget $147,640 • Miscellaneous (1 food trailer and 1 employee) will take the largest portion of the budget at $108000, followed by offline advertising (mobile trailer wrap, bus shelter advertising, and 4-week coverage) at $30000 • Online advertising (Instagram and Facebook, 2times a month email communication) and events (Karaoke nights, trivia, picnic) will require 6640 and 3000 dollars, respectively • From the graph, Promotions and public relations will require no amounts 2025 Annual Marketing Budget Allocation(Low Range) • The total budget is $477140 • Miscellaneous (3 additional mobile food trailers and 2 added employees) will take the largest portion of $354000, followed by offline advertising (3 additional trailer wraps and 4 additional markets and bus shelter advertising) at $980000. • There will be 4 trailers and 3 employees in total for this projection. • Events (Karaoke nights, trivia, picnic) and online advertising (Instagram, Facebook, and email communication) will consume 16500 and 8640 dollars, respectively. • Public relations and promotions will have zero allocations. 2025 Annual Marketing Budget Allocation(High Range) • The total budget is $733140 • Miscellaneous (3 additional mobile food trailers and 3 added employees) will take the largest portion of $424000, followed by offline advertising (3 additional trailer wraps and 4 additional markets and bus shelter advertising) at $258000. • There will 4 mobile food trailers and 4 employees in total for this projection. • Events (Karaoke nights, trivia, picnic) and online advertising (Instagram, Facebook, and email communication) will consume 16500 and 14640 dollars, respectively. • Promotions will have a $0 allocation, while Packaging enhancements and usability testing will consume $20000 of the total budget.

Surname 2 Annual Marketing Budget 2026 (Low Range) • The total budget is $1373140 • Promotions will take the largest portion of the projected budget at $640000, followed by miscellaneous (3 additional mobile food trailers and 3 additional employees) at $424000 • There will be 7 mobile food trailers and 7 employees in total for this projection. • Offline advertising (3 additional trailer wraps and 4 additional markets and bus shelter advertising) will take $258000 while Events (Karaoke nights, trivia, picnic) and online advertising (Instagram, Facebook, and email communication) will consume 16500 and 14640 dollars, respectively. • Packaging enhancements and usability testing will consume $20000 of the total budget. Annual Marketing Budget 2026 (High Range) • The total budget is $2010300 • Miscellaneous (3 additional mobile food trailers and 3 additional employees) will take the largest portion of the projected budget at $774000, followed by Promotions (free sample of product) at $640000 • There will be 7 mobile food trailers and 9 employees in total for this projection. • Offline advertising (3 additional trailer wraps and 4 additional markets and bus shelter advertising) will take $418000 while Events (Karaoke nights, trivia, picnic) and online advertising (Instagram, Facebook, and email communication) will consume 16500 and 116800 dollars, respectively. • Website customer review capture work will consume $45000 of the total allocated budget. Impression Built from High Budget Allocation 2024 • Online advertising will be the best product promotion strategy with the highest impressions at (1216000) followed by events (432000) and offline advertising (24000) • This implies that product promotion, particularly online advertising, will be vital in appealing to the demographics to market the products. • The company must invest more in online advertising and events to attract customers. Impression Built from High Budget Allocation 2025 • Offline advertising will create a huge customer impression (9100000), followed by events (6336000) and Miscellaneous (2352000) • This implies that offline advertising product promotion will be key to the success of marketing the product.

Surname 3 • Consumers will be highly impressed with products they can associate with and see physically rather than online. • In 2025 it will be important to invest more resources in offline advertising methods and physical events to create a connection with customers. • Also, online advertising will be an important marketing strategy as it also impresses a significant portion of people (1376000) Impression Built from High Budget Allocation 2026 • Offline advertising will create a huge customer impression (14028000), followed by events (6336000) and Miscellaneous (4356000) • This implies that offline advertising product promotion will be key to the success of marketing the product. • Consumers will be highly impressed with products they can associate with and see physically rather than online. ROI for 2024,2025, 2025 • In 2024 with the marketing budget of $147640, there will be no benefit as the return will be -$92145.40, middle revenue projection will be $55434.60 • In 2025 with the marketing budget of $733140, there will be a return of 203676.72, and the middle revenue projection will be $936816.72 • In 2026 with the marketing budget of $2010300, there will be a negative return/loss in profits, middle revenue projection will be $16660121.15 • These interpretations are captured in the following graphical representations.

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