Task 1 Aging

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School

U.E.T Taxila *

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320

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Marketing

Date

Nov 24, 2024

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docx

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Uploaded by BrigadierAntelope7710

1. Project purpose The purpose of this project is to develop E business project plan, it intends to give an alternate means to Exotic Bags in order to reach a global market, notably in Southeast Asia. Exotic Bags, a Sydney-based online fashion store, offers modern and exotic fashion accessories. This product's target market might be identified via segmentation: Southeast Asia is the location. Age group: 18-25-year-olds with low to medium disposable incomes and excellent internet literacy are the most frequent online consumers. People who want to appear and feel fashionable choose to purchase online in addition to visiting physical places. Fashionistas are prone to get addicted to trendy attire and accessories. 2. Aims and objectives The key aims of this e-marketing strategy are to guarantee that the established KPIs for awareness and acquisition are reached. Target the Southeast Asian market with the products at the early phase of product launch. Her stylish and exotic designs are best suited to the 18-25 age group. With a strong online presence, you can combat counterfeits and gain a competitive advantage. Create a business strategy based on a low-cost, rapid delivery system to eliminate the need for merchants. A selection of business-to-business and consumer-to-consumer distribution technique. To achieve these objectives, Search Engine Marketing, Social Media Advertising and Engagement Tactics, and Direct Marketing will all be utilized. The Search Engine Marketing tactics will simply use Google as a platform in order to have complete programmatic control over Adwords purchases. The major platforms for the Social Media approach are Facebook, Twitter, Instagram, and Snapchat. They will employ all of these platforms' photo and video sharing features, as well

as distribute specific things to a set of South East Asian social media influencers. 3. Competitor analysis According to the Porter’s Five Forces: There is a considerable risk of new rivals entering the market since e-commerce development expenses are low and suppliers are easily accessible. Buying power is in the hands of buyers: other websites where you may buy the same or similar products. Accessory stores in shopping malls and elsewhere where customers can make purchases and receive their goods immediately are competitors to customers who buy different types of clothing instead of accessories. Exotic Bags has little negotiating leverage since it designs its own products and depends on outside sources for basic materials. Competitors are strong: There are a slew of firms selling almost similar products and using aggressive marketing strategies. 4. Value‐chain analysis (from production to delivery) – source to end‐user process and resources Title: Supply Chain Source: Supply Chain Gen Exotic Bags' supply chain consists of fabrics, metal and crystal shards, assembly equipment, design software, and instruments for finishing processes (such as wooden buttons, plant-based dry fibres etc.). Their obligation is to provide Exotic Bags with their products and

services. 5. External and internal analyses (SWOT) – based on company profile and assumptions 6. Comparative analysis of B2B and B2C models and perceived benefits The most common kind of e-commerce transaction is business-to-business (B2B). Exotic Bags could be created as an e-commerce B2B firm if strict restrictions are imposed to only sell to a limited distribution network. In order to remain a distributor, a firm must satisfy specific annual responsibilities to Exotic Bags. Exotic Bags has an advantage since it will always have huge orders to ship to businesses at once, as opposed to shipping ten thousand things to ten thousand customers. As a result, Exotic Bags would have to rely on its own supply chain to advertise and

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sell its products to the broader public. Exotic Bags has a disadvantage in that it has no control over the prices of its distributors or the quality of packaging used to deliver items to customers. A bad reputation for Exotic Bags may arise for causes other than its own. In addition to B2B, B2C is a popular way of conducting business. Exotic Bags creates and sells the products in a B2C transaction. B2C businesses, such as Exotic Bags, gain from the ease with which they may enter new markets, such as Southeast Asia. Rather of investing in actual stores, the firm intends to concentrate its efforts on logistics and marketing. The B2C ecommerce industry has a disadvantage in that it is difficult to obtain a $1 million customer. Instead, Exotic Bags will need to continue advertising their products, earning awareness via word of mouth or social media, and getting a big number of repeat customers in order to stay in business. 7. Proposed e‐business model and justification (strengths and weaknesses) After obtaining the necessary materials, the organisation creates its own products in order to give creative goods at affordable prices. This enables the generation of product ideas based on factors other than trends and mass-market goals. Regarding this project's e-business strategy, the user's specified address will be provided without obstruction. The most remarkable issues identified in the SWOT Analysis regard to the Weaknesses which need to be minimized, while the opportunities from new geographic markets or ethnic designs could be used as a good strategy for attracting a user basis to the website. 8. Marketing strategies In order for buyers to finally wear the same accessories as their favourite social media celebrities, emphasize the high value of wearing premium-design goods that are both affordable and direct from an Australian designer.

Methods for selecting the optimum price Pricing strategy aimed at attracting new clients. During the campaign, a special discount will be made accessible to consumers who have been regular visitors to the physical store for some time via Direct Marketing (at least three months). Promotional strategies include: SEM (Search Engine Marketing) and Direct Marketing (DM) campaigns are utilised to enhance Facebook and YouTube video airings. Because of the excellent quality of the event and the influence of the Influencers, it is expected to generate a significant amount of publicity. Products will be transported utilising the same logistics as the company's competitors. Negotiations with the transportation provider will expect high sales during the campaign, therefore it is vital to inform them about the campaign before it is activated. 9. Potential risks (e‐business implementation) To implement, we'll utilize a mix of Google's web analytics tools (including Adwords and YouTube), Facebook's fan page and advertising analytics tools, Influencer reports, and reports from Direct Marketing providers to keep track of the different parts of the campaigns. At the end of the campaign, a final report will be generated that includes a comparison of the campaign's investment with its revenue/profit, as well as an assessment of which

communication tactics were most effective in reaching the objectives of awareness, acquisition, and conversion. 10. Estimated costs for implementation 11. Legal, ethical issues in online marketing and exports (with references to the relevant legislations, codes etc.) As a consequence of the strategies discussed in this article, there will be no unethical or inappropriate uses of new members' personal and financial information. By applying Equal Opportunity and Anti-Discrimination Laws, we want to guarantee that all new customers have the opportunity to make fair agreements and acquire the products they desire exactly as represented on our website. Customers should be safeguarded from being mis-lead or hurt by the marketing strategies used by fashion e-commerce enterprises, which will be governed by the Competition and Consumer Act.

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