What exactly is omnichannels

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Jomo Kenyatta University of Agriculture and Technology, Nairobi *

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Marketing

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Nov 24, 2024

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1 Marketing and Aging Population Student’s Name Tutors Name Institutional Affiliation Course Date

2 Marketing and Aging Population What are omnichannels, and how are they used to increase market awareness? The interconnectivity of messaging, branding, and physical and online touchpoints as consumers go down the selling process allowing a more powerful customer experience. Most companies today would acknowledge that an omnichannel strategy produces the greatest outcomes. Omnichannel is used by businesses to increase market awareness in the following ways. First, they give users a better experience. Omnichannel improves the customer experience by focusing on the employee's skills across gadgets instead of the channel ( Mosquera et al., 2017). By focusing on the client rather than the channel, companies may boost revenue and enhance customer loyalty. Secondly, Omnichannel gives brands a cohesive approach & identity. Establishing a unique brand image and tone is necessary for a disciplined approach across platforms. The intended audience's needs and values should guide the development of this product. The strategic plan will be better if you focus on your product's talents and knowledge to target each channel. In turn, this will lead to increased customer devotion and much more targeted advertising. Through omnichannel, organizations increase their revenue. Many touchpoints and interactions are encouraged by the industry's omnichannel approach. There is evidence that customers who connect with various contacts during the buying cycle are worth 30% more, which implies that increasing the diversity of encounters along the way might boost revenue ( Kazancoglu & Aydin, 2018). As a result, customers are more likely to return to your company due to more direct advertising. Regulars account for 40% of purchases, forming up a relatively small portion of your clientele ( Kazancoglu & Aydin, 2018). Lastly, organizations enjoy improved attribution data through the use of omnichannel. To be truly omnichannel, companies must have a user engagement with their company and a thorough understanding of

3 data. Tracking interactions throughout channels gives the company a greater understanding of client interaction, how consumers choose to engage, and which initiatives have been most successful. It's possible to use most of this data to refine marketing strategy and make the most efficient marketing budget. What are the three elements of the integrated marketing communication (IMC) strategy? The three IMC components include advertising, promotion of sales and social media marketing, and online marketing. What is the AIDA model, and how would you use it to increase market awareness among the aging population? AIDA model is a business model used by many organizations to determine what happens between when a buyer initially hears about a brand or product and when they make purchases. First, it increases interest. Customers at this stage move beyond product knowledge and begin to form opinions, preferences, and maybe even interest in the product. All goods of interest to clients may be included in the wished consideration ( Kushwaha et al., 2020). This implies that customers are more inclined to think about purchasing the goods in the end. Second, it builds desire. The AIDA Model Desire stage is still included in the consumer comprehension phase. Nevertheless, the clients' initial curiosity quickly morphed into a genuine necessity. Users are already considering the goods. Those people who have developed a curiosity in the product will have a better firm foundation to create a love for it after trying it. Prospects are individuals like this. ( Ullal & Hawaldar, 2018). Prospects have a strong desire for a product, item, or service and would want to get it at this point. They may still face certain challenges in their decision-making process. These obstacles can also include pricing or trade problems, but they are ideal for converting into consumers.

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4 Third, it takes action. The last stage is the behavioral phase. When consumers do anything, they are said to be taking action. This is distinct from going to a shop to examine a product display or sending an email to a business owner for extra information about the product. Of course, these activities should ultimately purchase the goods. Consequently, the items in this category are part of the selection set or buy Another subgroup will go the last step in purchasing to generate genuine product demand. What are some tools that you would use to evaluate a marketing strategy? Retention tool: As corporations are also concerned about LTV, we all know that retention is the key to upselling, sales, advertising, promotion, and the list is endless. The original AIDA model made no mention of client retention after the sale. Survey tool: Reach your audience what they think of your marketing efforts via that well-organized questionnaire or research team. ( Chaffey & Ellis, 2019). If you want to find out how well their advertising and promotional messages are working, polls are a terrific method. Sales Conversion Calculation tool: As a business owner, it is vital to monitor the sales revenue that your company sales team has close. Analyze prior sales figures to see whether your company has increased its revenue season to season. Advertising Codes tool: Your ads' effectiveness in generating calls and sales may be evaluated by using a unique coupon code within each. Sales representatives should inform clients of the hidden message in the advertising to acquire a bargain, a discounted rate, or free items for their purchases. Outline the steps in a marketing plan, and show the stages where planning, implementation, marketing, and control phases are done 1. Investigating the marketing environment.

5 Analyzing the market condition is critical to identifying and recognizing what consumers want. Marketers need to know how their clients make purchase choices to tailor their marketing strategy accordingly. It is at this stage where planning occurs. Planning is when objectives are established, and actions to achieve those goals are determined. It is divided into three stages. The Planning Phase consists of three steps. Stage one is to understand your audience, the next two are to narrow down on a service or product, and the third step is to develop your marketing strategy. 2. Putting strategic planning into action In strategic planning, objectives are identified, a strategy for achieving those objectives is devised, and mobilizes the necessary resources. There are certain objectives that must be met and a strategy for accomplishing them. after mobilizing necessary resources, the plan has to be implemented, and implementation takes place at this stage. 3. Creating a marketing plan Creating a marketing plan offers an advertising approach to promote its product or service. In this phase, a company can establish its target audience and how to contact them. Marketing plays a key role in this phase as it informs the target audience of its availability in the market. 4. Evaluation of the strategies. After planning, implementation, and marketing, it is important for organizations to evaluate their strategy by examining their strategic plan and determining how successful they have been in attaining the objectives set out. Implementing control programs at this stage is key to ensuring the organizations divert from their initial set goals

6 References Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: strategy, implementation & practice . Pearson uk. Kazancoglu, I., & Aydin, H. (2018). An investigation of consumers’ purchase intentions towards omni-channel shopping: A qualitative exploratory study. International Journal of Retail & Distribution Management . Kushwaha, B. P., Singh, R. K., Varghese, N., & Singh, V. N. (2020). Integrating social media and digital media as new elements of integrated marketing communication for creating brand equity. Journal of Content, Community & Communication , 11 (6), 52- 64. Mosquera, A., Pascual, C. O., & Ayensa, E. J. (2017). Understanding the customer experience in the age of omni-channel shopping. Icono14 , 15 (2), 4. Ullal, M. S., & Hawaldar, I. T. (2018). Influence of advertisement on customers based on AIDA model. Problems and Prospective in Management (December, 2018) Vol , 16 (4), 285-298.

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What exactly is omnichannels

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