56EEESssssituational analysis

Executive summary The purpose of this marketing plan is to conduct an analysis of the expansion of Focus Company in Ireland. Focus aims to create an extensive hospitality chain in Ireland and the global market in terms of large market share and economic growth. Some of the factors discussed includes political,economic,technology and legal environment aspects. This particular plan offers a comprehensive view on the competitive position of the firm and strategies that enables it to fit in the food and beverage industry. To attain the reports objectives,SWOT analysis, PESTEL and Porters five forces model was carried out (Kanter,Reyes & Corvalán,2017).The situational analysis’s part described the marketing strategies needed to reach the smart objectives set by the company. In addition, the report will examine control and implementation aspects and suggest a concrete profit and loss statement account in order to understand the deliverable outcomes of all the proposed goals and strategies. The marketing plan concludes by offering recommendations such as how to affirm products quality to achieve competitive advantage in Ireland Introduction This particular marketing plan showcases how the firm will expand its business operations in terms of its geographical coverage. It will outline the market strategies to attract prospective customers by establishing its prices to generate more products and enhance successful business endeavors in a competitive market domain (Vassallo et al 2018).By carrying out a detailed marketing analysis utilizing several marketing frameworks. Focus Company can gain valuable insights into its target market, competitive landscape, and overall marketing strategy. (Adeigbe et al 2015).This will enable the company to incorporate more effective marketing campaigns, improve customer satisfaction and loyalty, and ultimately achieve its business goals.

political hazards, diversification in states with low political instability would be essential (Bennett et al., 2020).  The company evaluate the current political environment of Ireland before expanding its businesses. around government interventions impacting economic performance and improvement.  According to Bragg et al. (2018), a low economy will be exposed to exchange rate changes which are hazardous to the Focus bottom line hence the need to enforce hedging frameworks.  The state's economic development, education level and adequate skills are factors that Focus will put into consideration before investing in other markets.  Ireland's education and skill set in the workforce is tremendously growing. Social Technological  The social environment directly adopts the existing business culture and model of the marketing aspect.  It involves the client's conduct and promoting institutions (Kraak et al  Advanced innovation factors have evolved the way firms operate across the globe. Focus will be able to reach a wide range of customers worldwide, attracting a larger customer base and

marketing strategy. This includes analyzing key performance indicators such as sales revenue, customer acquisition and retention rates, and marketing campaigns' return on investment (ROI). Industrial strategic analysis It is imperative to understand that Focus company has implemented a strong global presence in the food and drinks industry, attracting various competitors. Over the years, these rival firms have enacted strategies to deal with Focus growing influencing Ireland (Kraak et al 2016). Being one of the industry's players, Focus has accumulated extensive management expertise and a significant advantage in customer recognition. It has successfully carved out a market niche and utilizes modern marketing strategies (Nirino,Miglietta, & Salvi,2020).For example, there is utmost need for Focus to apply effective ERP system that consolidates market data, enhancing stakeholders like material suppliers, potential clients and workers to access information from a central platform. By extracting customer feedback from their website, focus marketing department can design strategies based on reliable and factual data (Wilson et al 2016).

meet the demands of modern customers. The loyalty of customers to the Nestle brand is an advantage in this competitive landscape. These three models help identify Nestle's market position. Porter's Five Forces Model reveals the power dynamics in a competitive environment and external factors affecting firm’s development. In as much as it offers key insights for management, it falls short in offering specific strategies to overcome competition (Ogle et al 2017).Conversley, PESTLE model evaluates macro- environmental factors affecting the organization but does not directly assess competitive advantage. It assists management in understanding rules and policies related to the external environment. Additionally, a SWOT analysis helps identify internal strengths that contribute to the company's growth. These models collectively highlight the significance of Focus brand recognition and its competitive position. Comparing with global data

Focus has become one enterprise to deal with food delivery to kids hence maximum growth in revenue generation. The firm will continue to expand its operations overseas since it can cater to children's needs. Focus boasts a strong and widespread brand image across different regions. This global presence has contributed to the company's continuous growth and increased revenue over the years (Pitts et al 2018). As the global food and beverage industry continues to expand, new startups introduce innovative approaches to food production, requiring Focus to remain vigilant and adapt to stay relevant in the market. There are developing markets for Fresh food, kids drinks and kitchen cupboard across the UK,US, India and Asia countries. Therefore, the company will diversify its logistics and supply chain to reach many consumers. This will be actualized by use of opt for foreign direct investment method. Franchising will be established and Focus will build joint ventures with firms like Value shop. Maximum use of brand portfolio, such as in the health sector, like introducing water and sugar- free beverages for children's consumption (Bresciani,2017). Threats There is increased competition from firms dealing with substitute goods and services. There is a potential change in client behavior and lifestyle patterns Existing currency fluctuations Unfriendly Ireland government policies in the market Minimally skilled labor in the locale

Pricing Strategy In as much as it possesses goods priced higher than retail brands and catering to diverse cultures and demographics globally, Focus has successfully positioned itself as the world's largest food production company in Ireland. It aims to continue establishing a price skimming strategy, initially entering a specific market at a higher price and gradually reducing costs as manufacturing and distribution cycles are established (Sudari et al 2019).By targeting the mass market through segmentation and differentiation, Focus benefits from an affordable pricing strategy, offering fair prices for product groups tailored to different cultures, demographics, and geographic regions. Brand Building and Equity In this modern era having competitive business environment, selling a product is not enough. Enterprise like Focus must establish themselves as brands that provide compelling reasons for customers to puck them regularly. As stated by Bresciani (2017),It has undertaken various initiatives to expand brand presence and visibility across different regions. A convenient model is through franchise stores, which help enhance brand recognition and reach. Clearly, Focus focuses on ensuring shelf availability of its products by maximizing production cycles, lessening distribution channels, and raising the level production and distribution units in Ireland. Marketing Mix Existing products New products Existing markets Use of effective supply chain management efficient advertisement Rival firms acquisition strategies Research and development

(Bresciani,2017).Thus, it will be taken to overcome negative results. Conversely, the workers' performance levels will be reviewed after 2 months to establish their key performance indicators. The assessment will also be based on a reward system to motivate them Product Innovation and Development Outcome: Focus company has launched quality new products and innovations. KPI: Number of new product introductions, revenue contribution from new products. Criteria: Tracking the quantity of new products launching the local market, monitor their performance in the market, and assess their impact on revenue. The firm has already established a website whereby any client who needs to offer a review; can duly register and do so. Additionally, every client will receive feedback from the bill section after purchasing food or drinks (Street 2015). Sustainability and Environmental Impact Outcome: lowering Focus environmental footprint and conformance to sustainability objectives. KPI: less emissions of gases, energy conversion rates, water usage ratios. These are aimed at providing data to conserve the ecology Criteria: Set specific reduction targets aligned with Focus sustainability commitments and monitor progress regularly.

Projected Profit and Loss Statement ($) PROFIT AND LOSS STATEMENT FOR FOCUS COMPANY IN IRELAND, in USD Yr 1 Yr2 Period 1 Period 2 Period 3 Period 4 Totals Sales Revenue Fresh food 250,000 300,000 242,500 351000 1143500 Frozen food 250,000 300,000 429,500 446,000 1425500 Kitchen cupboard 250,000 265,000 317,500 466000 1298500 Drinks 250,400 275,000 317,500 406,000 1248900 Total Sales Revenue [J] 1,000,400 1140000 1307000 1669000 5116400 Cost of Sales Fresh food 110,000 116,000 121,150 198,900 546050 Frozen food 120,000 145,800 150976 162,120 578896 Kitchen cupboard 90,000 65,600 78,220 90,629 324449 Drinks 5,000 1,800 23,976 25,894 56670 Entertainment 30,000 22,000 29,970 32,368 114,338 Total Cost of Sales [K] 355,000 351,200 404,292 509,911 1620403 Gross Profit [L = J-K] 645400 788800 902708 1159089 3495997 Headquarters Operating Expenses Supply Chain 14300 9,600 9,510 8,236 41646 Internet 2,000 4,200 6,110 6,333 18,643 Others 6,050 6,120 7,777 7,234 27,181 Total IT Expenses [M] 22,350 19920 23,397 21,803 87,470 Archetype 9,000 11,500 11,025 11,576 43,101 copyrights 19,000 10,000 22,050 23,153 74203 Wages and salaries 20,000 36,570 27,563 28,941 113,074 Total Research & Development Expenses [N] 48,000 58,070 60,638 63,670 230378

Wages and salaries 20,000 30,000 35,000 27,288 112288 internet Services 10,000 5,000 8,050 6,000 29,050 Raw materials 17,000 18,000 20,000 28,700 83700 Children & adult recreation 3,000 3,600 1000 2,315 9915 Rent 15,000 20,000 21,000 20,425 76425 Phone 2,500 4,800 4,121 4,234 15655 Total General & Administrative Expenses [O] 67,500 81400 89171 68537 327033 Total Operating Expenses [P = M+N+O] 137,850 159390 173206 154010 566151 Net profit 507550 629410 729502 1005079 2929846

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