COM 215 Terms 384

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School

Murdoch University Dubai *

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215

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Marketing

Date

Nov 24, 2024

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docx

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Uploaded by snailtrail101

56 . Danielle Robinson, account representative for EXpert Advertising, tells D'Orazio Tile Products that she is proposing to use 5 full-page, four-color ads in home-decorating magazines to achieve an increase in consumer and builder inquiries of 15 percent. This approach is an example of _____ method of determining advertising expenditure levels . a. competitive parity b. percent of sales c. arbitrary d. affordability e. objective-and-task e. objective-and-task 57 . To determine how much money to spend on advertising, marketers for a new brand of caffeinated energy drink decided that they wanted the advertising to create awareness of the new flavor in 80 percent of the energy drink market within one month of introduction. The marketers then determined how much it would cost to reach this goal. This is an example of _____approach toward determining advertising budgets . a. objective-and-task b. percent of sales c. competition matching d. arbitrary allocation e. past-year comparison a. objective-and-task 58 . When using the percentage-of-sales approach for determining the advertising appropriation, marketers : a. base their funding on a percentage of the competitors' sales . b. multiply the firm's past sales by a set percentage they want to

spend . c. set sales objectives for the upcoming period and base appropriations on these goals . d. multiply the firm's past sales, plus a factor for expected changes in sales by a standard percentage . e. use an industry standard to determine what percentage of their profits they want to allocate to advertising . d. multiply the firm's past sales, plus a factor for expected changes in sales by a standard percentage .

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