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University of the People *

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1102

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Marketing

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Nov 24, 2024

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Question 37 Not answered combines the lifestyle traits of consumers and their personality styles with an analysis of their attitudes, activities, and values to determine groups of consumers with similar characteristics. Marked out of Select one: 1i : 20 a. Target market analysis e b. P i . Psychographics question y grap c. Market penetration d. Motivational studies e. Segmentation analysis The correct answer is: Psychographics
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