CaseStudy3_KeflavikPaper_Santiago

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Atlantic Cape Community College *

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Management

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Apr 3, 2024

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Title: Case Study 3.1 Keflavik Paper Company Name: Destinee Santiago Course ID: Intro to Project Management Keflavik Paper Company presents a good example of dangers of excessive reliance on one screening technique (in this case, discussed cash flow). How might excessive or exclusive reliance on other screening methods discussed in this chapter lead to similar problems? In this chapter discusses various screening methods like checklists, a simplified scoring model, a profile model, and an Analytical Hierarchy Process. Excessive reliance on other screening methods, like market analysis or competitive analysis, could lead to similar problems. Considering multiple factors for a well-rounded evaluation might be a good idea. Various criteria are listed down below and checked against the organization’s requirements in the checklist model. One of the main issues with this model is that the criteria is marked as high, medium, and low, this is subjective in nature. In this model the relativeness is lacking and is becoming a major flaw. Before deciding on the project ranking, each criterion is weighted based on its importance to the organization. The weight that is given to one criterion and how much one criterion is more important than the other, which is a problem. When it comes to the profile model, decision making criteria are limited to the risk and return (Pinto, 2015). In Analytical Hierarchy Process, making a decision between the negative and positive can mislead the organization’s goal. Assume that you are responsible for maintaining Keflavik’s project portfolio. Name some key criteria that should be used in evaluating all new before they are added to the current portfolio. To have successful project portfolio management, it’s important to have a collection of the project. This will help achieve the organization's goal. In the case of Keflavik’s project portfolio, a certain criterion must be used before adding any kind of project to the current portfolio cost, top management, the risk associated with each project, opportunity, strategic fit, and balance in the portfolio. A good mix of the projects in the current portfolio is important for organizational success and achieving a higher competitive advantage in the market (Pinto, 2015). It’s important to ensure that all of the new projects in the portfolio must have low cost, easy communication, and paced transition. What does this case demonstrate about the effect of poor project screening methods on a firm’s ability to manage its projects effectively? In the Keflavik Paper Company case, having a poor screening method that was severely affected made a very bad effect on the company’s performance. They have had many projects come in late and over budget. The main goal of any organization is always having room for
improvement for the company’s performance and profitability. Having a poor project portfolio management demonstrates that the firm is not equipped in terms of resources and planning to manage the portfolio. They are incapable of prioritizing the projects in their portfolio. The certain firm's ad hoc approach or perspective   to project selection demonstrates that even taking on projects that could yield strong cash flows may injure the organization due to its inability to manage them well. References
Pinto, J. K. (2018). Project Management: Achieving Competitive Advantage (5th ed .). Pearson Education, Inc.
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