Case Study_GVC_International Procurement_STUDENTv2 (2)

docx

School

Capilano University *

*We aren’t endorsed by this school

Course

318

Subject

Management

Date

Apr 3, 2024

Type

docx

Pages

8

Uploaded by SuperHumanArtRaven33

Report
Supply Chain Management - Group Case Study#2 Case of Late Deliveries Due Week 9 Worth 10% of your final grade _________________________________________________________________________ This assignment relates to the following Course Learning Outcomes: This case is based upon the FITT Global Value Chain Module Procurement.  Analysis of this case study applies to the following course learning outcomes. Course Learning Outcomes CLO3. Carry out basic supply chain audits for various companies in various industries. CLO4. Discriminate the elements of customer service and the competitive advantage it provides in international business situations. CLO6. Explain the cost trade-offs of greening a supply chain and its effect on the triple bottom line. Learning Outcomes This case study relates to the following learning outcomes from the module International Procurement in the course Global Value Chain : Follow a strategic global sourcing process, using effective international business practices, to source raw materials and/or product components or to outsource manufacturing or services offshore. Develop and maintain positive supplier relationships. Tibo’s Supply Chain Practices: Survival of the Fittest © FITT Page 1 of 8
Supply Chain Management - Group Case Study#2 Case of Late Deliveries Due Week 9 Worth 10% of your final grade Making Phones in China Tibo Inc. is an American consumer electronics company. Its most popular and flagship product is the V10 smartphone. The first-generation Tibo V10 was introduced in 2007, and the company will be launching a new generation of the V10 soon. In 2016 alone, Tibo sold more than 140 million V10 smartphones and the model has easily become the most popular smartphone in the world. Tibo became the world’s largest technology company as a result of a strong network of suppliers. For ten years, Tibo has been using China-based company Wolftan, the world’s largest contract manufacturer, to assemble almost all its V10 smartphones. None of the 140 million V10 smartphones sold in 2016 were manufactured in the U.S., while 85 percent were assembled in China. The relationship between both companies has been mutually beneficial, until recently. China has long been a popular choice for many companies outsourcing their manufacturing. Goods can usually be assembled or completely built for a relatively low cost. Wolftan employs over 120,000 factory workers to make Tibo’s new phones at its factory in Songxia, China. Wolftan has been in the world news lately after several incidents of dangerous and unethical labour practices were reported. The company has been accused of low wages, excessive overtime and dangerous and unsanitary working conditions for its workers. Wolftan has repeatedly denied the allegations. Although Wolftan also manufactures electronic products for other consumer brands, as a high-profile technology giant, Tibo has received the most attention. The alleged negligent labour practices at Wolftan have led news reporters to bring to the public’s attention to other practices by Tibo, and now the entire company faces a public relations and supplier relations crisis. The Media Reports Tibo CEO Chez Goodman has assembled a team of executives to discuss the strategies for responding to the press reports and alleviating the challenges now being felt by Tibo. He has asked for the input of several executives, including Virginia Chin, a spokeswoman for Tibo, and Terry Valdez, Tibo’s chief procurement officer. The highlights of the media reports on Tibo included the following points: Tibo outsourced over 800,000 jobs in 2016, taking jobs away from thousands of Americans. Tibo’s aggressive supply chain practices have forced Chinese suppliers to find cheaper ways to do things and push their workers to work faster and longer. Although Tibo has implemented a supplier code of conduct, there have been several violations by Chinese suppliers like Wolftan, and Tibo has been slow in responding. Wolftan has been disputing the allegations, but photographs and videos have been surfacing on social media worldwide. The team discussed each point during the meeting and decided that they mostly reflected the truth, but only in a negative way. At the next press conference, Virginia would be responsible for turning these points into a positive outlook for consumers around the world. Virginia needed © FITT Page 2 of 8
Supply Chain Management - Group Case Study#2 Case of Late Deliveries Due Week 9 Worth 10% of your final grade more background information to prepare for the press conference. The team discussed the background for each point and brought up the following facts. Bring Back the Jobs to the U.S. Chez advised that he was speaking to someone at a private dinner function and someone else overheard him say, “The factories in China produce our phones really quickly and on a much larger scale. It just makes sense for us, as not only do we source most of our assembly jobs from China, but most of the parts needed to make the V10 are from China. The jobs won’t be coming back to America any time soon.” This statement was later reported to the media. The decision-making process used a few years ago to outsource the manufacturing and assembling of Tibo’s products to suppliers in China was justified. Tibo saves over USD 20 billion a year in labour costs by going to China. The average daily manufacturing wage in the U.S. is USD 39, whereas in China it is USD 3. Terry purchases high quality products for 10 percent of what he would have to pay for these products in the U.S. There is little to no issue with finding labour in China, as many people are looking for work. Moreover, there is a good and large supply of the raw materials needed to make the V10 already in China. Practically, all the factories that make different components for the phones are located close to each other. Supply Chain Practices The allegations in the media that Tibo has been putting suppliers through rigorous selection methods may be attributed to suppliers needing to be specific and detailed in their price quotes to Tibo. All suppliers must state how the manufacturer came up with the quote. For example, for part suppliers, each manufacturer must specify how much every part costs to assemble, how many workers are needed to make the parts and how much the estimated labour costs are. Tibo’s finance and procurement team then calculates how much Tibo will pay the supplier for each part. Also, Terry only institutes long-term contracts with parts suppliers to reduce costs. He has many suppliers lined up and can switch between them as needed. Supplier Code of Conduct The press reports of labour issues at Wolftan are damaging, but to date the sales of the V10 have not significantly declined. If the allegations are true, Wolftan is going against the established supplier code of conduct, which was developed to ensure compliance with acceptable worker conditions at supplier facilities. Each supplier must agree to meet the standards established in the Supplier Code of Conduct & Responsibility Standards . Audits of suppliers are done continually. Chez has been thinking of ways to manage the complaints, but has not yet developed an acceptable course of action. There has been a lot of tension in the company, as other members of the executive team want to see the factory conditions improved for the workers, but do not want to jeopardize the relationship Tibo has with its suppliers. The Decision After all the background information was discussed, Chez and Terry decided to continue operations with Wolftan for the next few months. To diversify Tibo’s supply chain risk, Terry planned to start new contracts with two other manufacturers to make and assemble several © FITT Page 3 of 8
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help
Supply Chain Management - Group Case Study#2 Case of Late Deliveries Due Week 9 Worth 10% of your final grade versions of the V10. Chez was concerned about finding new suppliers, especially with the launch of the new generation of V10 coming up. This could turn out to be expensive and difficult. He instead wanted Terry to reduce the number of Tibo’s key suppliers from a hundred to twenty-four to force them to offer better prices to remain on Tibo’s supplier list. Chez also decided Tibo should continue to find its own parts rather than use another company to source them. The process they had in place was working and would not change. Terry thought he already had tight control on the suppliers and, even though Tibo is committed to ethical manufacturing practices, the company’s bottom line is still important. © FITT Page 4 of 8
Supply Chain Management - Group Case Study#2 Case of Late Deliveries Due Week 9 Worth 10% of your final grade Prepare a presentation using PowerPoint for Terry, the Procurement Manager to respond to the situation he is facing. You are preparing recommendations for the Executive team. Include a title page and References page with at least 4 references in APA format. Introduction (1 slide) Introduce the case study by clarifying the main issue to be discussed/argued in the presentation. Section 1 - Supplier Analysis (3 to 6 slides) Refer to the Kraljic model from week 7. One of the challenges with any model is how it is used and applied. Select a buyer-supplier relationship type from the Kraljic matrix. Explain your rationale (provide at least 2 reasons). Terry considered adding two new contract manufacturers to Tibo’s supply chain. What are the benefits and costs of having new suppliers at Tibo? Is there another option open to Terry? What steps would Chez and Terry have to take to ensure Tibo exercised due diligence before contracting these two new international manufacturers? Explain any evidence or potential of personal bias and assumptions with adding these manufacturers. Where would the potential blind spots be? How can they overcome these biases/blind spots. Chez wants to reduce the number of Tibo’s key suppliers . What are the advantages and disadvantages of reducing the number of Tibo’s key suppliers? What steps should Chez and Terry take to reduce the number of suppliers. Explain any evidence or potential of personal bias and assumptions with reducing the number of suppliers. Where would the potential blind spots be? How can they overcome these biases/blind spots.? Section 2 – Ethical Procurement (1 to 2 slides) Members of Tibo’s executive team are hesitant to respond to the allegations of labour abuse in the Chinese factories as they do not want to jeopardize the relationship with the suppliers. What could happen if Tibo takes a more active stance to compel companies like Wolftan to improve working conditions and reduce overtime for factory workers? (1slide) - Would Tibo’s Executive have any personal bias or assumptions that are driving their hesitation? Conclusion & Cohesiveness (2 to 3 slides) - Start off with a statement that “sells” your recommendation - 4 to 7 Prioritized recommendations in bullet form (start with a verb, like a checklist for the executive team to review and act - Explain the rationale behind your recommendations - Strong or compelling final statement or “call to action” © FITT Page 5 of 8 Case Study Analysis
Supply Chain Management - Group Case Study#2 Case of Late Deliveries Due Week 9 Worth 10% of your final grade GRADING RUBRIC Rubric Score GBC Grade Description 1 0.0 to 59% Does not meet the criterion. Develops and organizes ideas that are not necessarily connected. Inconsistently applies and communicates knowledge of subject matter. Some ideas seem illogical and/or unrelated. <50% Fails to apply and communicate understanding of subject matter. 2 60% to 69% Demonstrates minimum skills in meeting the criterion. Presents ideas in general terms, applies subject matter appropriately, comprehends subject matter. 3 70% to 79% Demonstrates moderate skills in meeting criteria. Evidence of some synthesis of course content presented to demonstrate understanding of topic and relevance to the questions. Shows elements of original and creative thinking, has a strong grasp of subject matter. 4 80% to 100% Demonstrates above average skills in meeting criterion. Ideas are clearly developed, organized logically, and connected to course content and questions. >90% demonstrates mastery of content, uses effective reasoning in presenting ideas, superior grasp of content. Criteria Score Weight of Section i Identifies Sources of Ideas and evidence used in developing arguments or conclusions. Provides: - A Title slide which includes the name of the course, the names of group members, date, and the name of the Professor. - Evidence that course content has been linked to the answers provided. Ideas are supported with balance of evidence. - At least four references formatted in APA style.   4   3    2     1 1% Intro Clarifies the issue to be discussed, provides: - Additional information as to why the issue was selected - Demonstrates strategic thinking by zoning in on the main issue 4   3    2     1 1% Section One Supplier Analysis & Assumptions/Bias. Provides: - Correctly identifies Kraljic buyer/supplier relationship quadrant and provides a rationale with at least 2 reasons - Outlines benefits and costs of adding new suppliers - Outlines advantages and disadvantages of reducing the number of suppliers - Analysis of how Terry/Chez can avoid or mitigate 2 – 3 cognitive bias in decision-making. 4   3    2     1 4% Section Two Ethical Procurement. Provides: - Implications of taking a more active stance on social responsibility - Outlines bias/assumptions underpinning decision   4   3    2     1 2% ii Conclusion and Coherence. Includes: - Start off with a statement that “sells” your recommendation - 4 to 7 Prioritized recommendations in bullet form (start with a verb, like a checklist for the executive team to review and act - Explain the rationale behind your recommendations   4   3    2     1 2% © FITT Page 6 of 8
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help
Supply Chain Management - Group Case Study#2 Case of Late Deliveries Due Week 9 Worth 10% of your final grade - Strong or compelling final statement or “call to action” Total /10 Sources "Apple's Procurement Strategy." Spend Matters . June 4, 2013, accessed December 8, 2016. spendmatters.com/2013/06/04/apples-procurement-strategy. "Apple Vows to Investigate New Labour Allegations." Procurement Leaders . Accessed December 8, 2016. www.procurementleaders.com/news-archive/news-archive/apple-vows-to- investigate-new-labour-allegations. "Benefits of Outsourcing Manufacturing to China." BaySource . Accessed December 8, 2016. baysourceglobal.com/benefits-of-outsourcing-manufacturing-to-china. Chen, Baizhu. "The Real Reason the U.S. Doesn't Make iPhones: We Wouldn't Want To." Forbes . January 25, 2012, accessed December 8, 2016. www.forbes.com/sites/forbesleadershipforum/2012/01/25/the-real-reason-the-u-s-doesnt-make- iphones-we-wouldnt-want-to/#77ac96b84bde. Chopra, Sunil, and ManMohan S. Sodhi. "Managing Risk to Avoid Supply-Chain Breakdown." MIT Sloan Management Review . October 15, 2004, accessed December 8, 2016. sloanreview.mit.edu/article/managing-risk-to-avoid-supplychain-breakdown. Dominick, Charles. "Why iPhone Cost Savings Matter Less." Next Level Purchasing Association . 2014, accessed December 8, 2016. www.nextlevelpurchasing.com/articles/apple- procurement.php. "How Apple and Google Differ in Strategic Sourcing." Strategic Sourceror . August 12, 2013, accessed December 8, 2016. www.strategicsourceror.com/2013/08/how-apple-and-google- differ-in.html. Luk, Lorraine. "Foxconn Worker Dies at iPhone Assembly Plant in China." The Wall Street Journal . August 7, 2015, accessed December 8, 2016. www.wsj.com/articles/foxconn-worker- dies-at-iphone-assembly-plant-in-china-1438934523. "Pros and Cons of Manufacturing in China." New Zealand Trade & Enterprise . Accessed December 8, 2016. www.nzte.govt.nz/en/export/export-markets/greater-china/china/manufacturing-in-china/pros- and-cons-of-manufacturing-in-china. Rowley, Stephen. "10 Things in Procurement We Think You'll Want to Know Today." blurGroup PLC . January 8, 2016, accessed December 8, 2016. www.blurgroup.com/blogs/ecosystem- management/10-things-in-procurement-youll-want-to-know . "Under a Microscope, Apple Supply Chain Shows Both Progress and Problems with Regard to Working Conditions in Asia—and the Challenges for Western Manufacturing.” Supply Chain Digest . February 2, 2012, accessed December 8, 2016. www.scdigest.com/ontarget/12-02-02- 1_Apple_Supply_Chain.php?cid=5453. © FITT Page 7 of 8
Supply Chain Management - Group Case Study#2 Case of Late Deliveries Due Week 9 Worth 10% of your final grade Photo Attributions Photo # 1 (Smart phone) Attribution: No attribution required Licence: CC0 Public Domain pixabay.com/en/hand-phone-cellphone-smart-phone-1148981 Photo # 2 (Cargo ship) Attribution: By Beat Strasser (Flickr: China Shipping Line) Licence: CC BY-SA 2.0 upload.wikimedia.org/wikipedia/commons/8/86/China_Shipping_Line_Xin_Chang_Shu.jpg Photo #3 (Label) Attribution: By Kostmo (Own work) Licence: CC0 Public Domain upload.wikimedia.org/wikipedia/commons/a/ae/CE_Made_in_China.jpg © FITT Page 8 of 8