_Caspeerson-Rachel_Customer Influence on Quality 1.2

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Apr 3, 2024

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Customer Influence on Quality 1.2 Customer Influence on Quality First Product Name: Apple Newton MessagePad 1. Why do you think the business thought this product was "quality" and would succeed? Apple believed that the Newton MessagePad was a quality product because it was an innovative handheld device that was designed to be a personal digital assistant (PDA) that could recognize handwriting and translate it into text. The product was also equipped with advanced features such as email, fax, and internet connectivity. 2. How did the product sell, and how did that compare with competitors, if any? The product did not sell well and faced tough competition from other established PDA brands such as Palm Pilot. Sales were poor due to the high price of the product, technical glitches, and software limitations. 3. There are a lot of reasons why a product fails. But with respect to quality, why do you think this product ultimately failed? The product ultimately failed with respect to quality because it did not meet the needs of customers. The device was too expensive, had limited software options, and its handwriting recognition technology was not accurate enough. Customers found it difficult to use and preferred simpler devices such as the Palm Pilot. 4. Remember that a key portion of quality is consistency. The other key part of quality is that it meets a customer need. What do you think the original need was that the producing company was trying to fill and why was their solution not valued by the customer? The original need that Apple was trying to fill was to create a handheld device that could serve as a personal digital assistant and replace traditional paper notebooks. However, the solution was not valued by the customer because it was too complex, expensive, and inaccurate. Customers preferred simpler and more user-friendly devices that met their basic needs. Second Product Name: Coca-Cola BlāK 1. Why do you think the business thought this product was "quality" and would succeed? Coca-Cola believed that BlāK was a quality product because it was a new and innovative drink that combined the taste of Coca-Cola with coffee flavors. The product was also marketed as a high-end and sophisticated drink that would appeal to adults. 2. How did the product sell, and how did that compare with competitors, if any? The product did not sell well and faced tough competition from other established beverage GSO 223 - Quality Management 1 of 2

Customer Influence on Quality brands such as Starbucks. Sales were poor due to the high price of the product, the limited availability, and the unusual taste. 3. There are a lot of reasons why a product fails. But with respect to quality, why do you think this product ultimately failed? The product ultimately failed with respect to quality because it did not meet the needs of customers. The taste of the drink was too unusual and did not appeal to most people, who preferred traditional Coca-Cola or coffee. The product was also too expensive and not widely available. 4. Remember that a key portion of quality is consistency. The other key part of quality is that it meets a customer need. What do you think the original need was that the producing company was trying to fill and why was their solution not valued by the customer? The original need that Coca-Cola was trying to fill was to create a new and innovative drink that would appeal to adults and offer a sophisticated taste experience. However, the solution was not valued by the customer because it was too unusual and did not meet the basic needs of customers who preferred traditional Coca-Cola or coffee. The product was also too expensive and not widely available. GSO 223 - Quality Management 2 of 2

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