IM - Unit 1 Assignment - Annie Namgoong

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1 Annie Namgoong Week 1 Assignment: Factors of The Macroenvironment MT140 Introduction to Management Purdue University Global Dr. Brenda Harper 9/24/2023

2 Introduction There are many factors that comprise a business’ competitive environment and macroenvironment. These factors can directly and indirectly affect the success of an organization. As a result, many of the decisions made by an organization are a result of both the competitive environment and macroenvironments. I will be further discussing how rivals, new competitors, suppliers, customers, substitutes, laws and policies, economy, technology, demographics, and social factors have affected the strategic decisions made by Charter Communications, Inc. Factors of Competitive Environment Charter Communications, Inc. is a telecommunications company that provides connectivity to its over 32 million customers. Core products provided include video, internet, home phone and mobile service, with the latter being provided through a partnership with Verizon. State-of-the-art services are offered to both residential and commercial businesses. Since being founded in 1993, Charter Communications, Inc. has brokered multiple deals with rivals such as Crown Media, Marcus Cable, and in 2015, Time Warner Cable, to name a few, accumulating 15 acquisition deals in its first 4 years, with many more to follow. The focus was to grow their customer base as it focused on expanding its footprint for service distribution. These acquisition deals directly impacted Charter’s ability to grow to the 2 nd largest connectivity company in the nation. Charter Communications, Inc. has consistently been impacted by new competitors as technology advances. While simultaneously serving as a huge competitor to other telecommunication companies. The expansion of its network and growing demand from consumers for faster and higher quality service has driven Charter to offer competitive

3 services such as mobile service in an extremely competitive market. However, Charter has bundled its services to complement each other for an experience unique to their customer base. Charter’s customers have access to the vast network both in and out the home through use of Wi-Fi and Access Points. Another major factor in Charter Communications, Inc. competitive environment is its use of suppliers. While Charter is the direct supplier of connectivity to its consumers, it relies on Verizon to provide mobile service to customers. This partnership with Verizon has been a successful venture for Charter allowing it to provide an additional form of connectivity to its customers. Mobile service is bundled with internet service to provide a seamless experience of reliable, high-speed service. Customers of Charter Communications, Inc. are demanding, and deserving of, a product that is innovative, efficient, and continuously evolving. This demand directly impacts Charter’s ongoing maintenance of its infrastructure and the ongoing efforts to create a greater, faster product. There have been increases in speed for the internet service which continues to be their highest source of revenue. Substitutes for Charter’s core services keep the organization constantly thinking of ways to further improve their service. The introduction of streaming video service and subscription-based app programming have shifted many customers away from the traditional set-top box way of life. Gone are the days where a customer has very few choices for TV programming. To capitalize on this shift, Charter has given its customers access to programmer-authenticated applications and the option to access apps such as Netflix and YouTube on their set-top boxes. Factors of Macroenvironment

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4 Charter Communications, Inc. is governed by laws and regulations that dictate where service can be provided due to agreements with other broadband companies such as Cablevision (Altice) and Comcast. As a publicly traded company, Charter must also remain in compliance with federal laws. In 2005, two top executives were sentenced to prison because of a securities investigation. Both the COO, Dave Barford, and CFO, Kent Kalwark, were sentenced to prison time because of the investigation. The state of the economy directly impacts Charter’s strategic plans. As customers are more attentive to their spending, Charter is directly impacted by loss of revenue. This forces Charter to be innovative with their price offerings and package options. However, during a time when the world was shuttered behind their doors, the Covid 19 pandemic, Charter saw a surge in growth. The nation relied on internet service now more than ever. Children were receiving schooling at home through virtual classrooms, and most adults were working from home, if they were fortunate enough to retain employment. Charter’s infrastructure struggled to meet the new demands of is residential customer base. The residential service previously used for entertainment was now being heavily relied upon to provide education and income to its customers. Charter met these demands by immediately upgrading their infrastructure. This was no easy feat and was extremely calculated to ensure minimal loss of connectivity to its customers. These upgrades in technology positioned Charter to offer state-of-the-art services to its over 30 million customers. During the pandemic, Charter also carefully and thoughtfully provided its residential services, at no cost, to students in need. The areas chosen were intentional to reach a demographic who would otherwise not be able to afford services during the crisis the world was experiencing. Students who relied on internet to receive their education could now connect with their teachers and classmates. Work-at-home employees could

5 not fulfill their duties. This initiative was positively received and helped with securing new customers. Charter Communications Inc. has directly been impacted by social factors. During a recent programming dispute with one of its programming suppliers, Charter was forced to suspend programming to the great disdain of its customer base. The ask of the programmer was increased pricing as well as channel lineup control. Charter held firm to its position due to the social demands of its customers. Charter’s customers were seeking flexible viewing options and a greater variety of products offered. To support its customers during the dispute, Charter offered alternative viewing options, flexibility with streaming packages and increased customer service staffing to support customers in their time of need. Conclusion Organizations are heavily influenced by factors of both competitive and macroenvironments. Strategic plans are calculated based on factors such as rivals, new competitors, customers, suppliers, substitutes, laws and politics, economy, technology, demographics, and social factors. Depending on a company’s position, these factors can have a positive impact or a negative impact to the organization. In order for a company to remain successful, strategic decisions must be made with these ten factors in mind.

6 References Bateman, T. S., Snell, S., & Konopaske, R. (2020). Management . McGraw-Hill Education. Hoover's Company Records; Fort Mill, (Apr 1, 2023). Retrieved from ProQuest Central. https://www.proquest.com/central/docview/ 1860787525/6B10C2C3F81A4AA8PQ/4? accountid=34544&requestingPage=browsetitles

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