Document177

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Pennsylvania State University *

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202D

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Management

Date

Nov 24, 2024

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docx

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BarkBox has many differentiating factors from the red ocean competitors as their idea is very creative and stands out amongst other dog toy brands. BarkBox offers specific personalization which differentiates them from their competitors as pet owners can easily purchase and receive food and treats that align with their dog’s diet without scavenging in a store and looking at ingredients. References: About . BARK. (n.d.). https://bark.co/pages/about Kim, W. C., & Mauborgne, R. (2014, May). Blue Ocean Leadership . Harvard Business Review. https://hbr.org/2014/05/blue-ocean-leadership Morgan, B. (2020, April 14). How personalization made Barkbox a must-have subscription service . Forbes. https://www.forbes.com/sites/blakemorgan/2020/04/14/how-personalization- made-barkbox-a-must-have-subscription-service/?sh=dc9a5b75a450%29. Porter, J. (2015). Inside the successes and failures of a growing Doggy Empire - Fast Company. https://www.fastcompany.com/3047085/inside-the- successes-and-failures-of-a-growing-doggy-empire Werdelin, H. (n.d.). The Acorn Method . Henrik Werdelin. https://hellohenrik.com/book

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Document177

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